Articles Tagged ‘Instagram’


Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

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Pinpointing visual voice on mobile a priority as Instagram’s ad program expands

June 4, 2015

Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability increases the pressure on marketers to find their voice for photo-driven mobile experiences.

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Dorchester Collection takes to Instagram for summer storytelling

June 2, 2015

Hotelier Dorchester Collection is inviting fans to vicariously attend a picnic at the Palace of Versailles in France through Instagram to promote culinary adventures.

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Mandarin Oriental stokes early interest in Milan property

May 22, 2015

The Landmark Mandarin Oriental, Hong Kong is helping the brand’s soon-to-be-opened Milan property gain a fan base with a social media campaign and thematic restaurant effort.

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Loro Piana delves into craftsmanship through new Instagram

May 21, 2015

Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.

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How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Calling out media double standard on promoted hashtags

April 8, 2015

Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Harrods takes its Green Man global for Instagram contest

March 16, 2015

British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.

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