British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Articles Tagged ‘Instagram’
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.
Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.
Out of all the verticals, luxury retail and car manufacturers are the most likely to have an Instagram account, according to data from Statista.
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.
Department store chain Bloomingdale’s is highlighting more than 500 gifts in a clickable Instagram guide.
Swiss watchmaker Frédérique Constant is hosting a continual Instagram video contest seeking its most passionate consumers.
Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.