Articles Tagged ‘Instagram’


Fashion brands increase Instagram interactions by 77pc: L2

July 30, 2015

Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.

Share on FacebookShare on LinkedInShare on Twitter

Karl Lagerfeld plans private VIP parties for fragrance launch

July 29, 2015

Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.

Share on FacebookShare on LinkedInShare on Twitter

Fortnum & Mason goes “cross-channel” via Instagram takeover

July 27, 2015

British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.

Share on FacebookShare on LinkedInShare on Twitter

Nordstrom goes big with rooftop Instagram installation to promote sale

July 17, 2015

Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.

Share on FacebookShare on LinkedInShare on Twitter

Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

Share on FacebookShare on LinkedInShare on Twitter

Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

Share on FacebookShare on LinkedInShare on Twitter

Pinpointing visual voice on mobile a priority as Instagram’s ad program expands

June 4, 2015

Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability increases the pressure on marketers to find their voice for photo-driven mobile experiences.

Share on FacebookShare on LinkedInShare on Twitter

Dorchester Collection takes to Instagram for summer storytelling

June 2, 2015

Hotelier Dorchester Collection is inviting fans to vicariously attend a picnic at the Palace of Versailles in France through Instagram to promote culinary adventures.

Share on FacebookShare on LinkedInShare on Twitter

Mandarin Oriental stokes early interest in Milan property

May 22, 2015

The Landmark Mandarin Oriental, Hong Kong is helping the brand’s soon-to-be-opened Milan property gain a fan base with a social media campaign and thematic restaurant effort.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana delves into craftsmanship through new Instagram

May 21, 2015

Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.

Share on FacebookShare on LinkedInShare on Twitter