Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.
Articles Tagged ‘Instagram’
Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.
British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.
Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Hotelier Dorchester Collection is inviting fans to vicariously attend a picnic at the Palace of Versailles in France through Instagram to promote culinary adventures.
The Landmark Mandarin Oriental, Hong Kong is helping the brand’s soon-to-be-opened Milan property gain a fan base with a social media campaign and thematic restaurant effort.
Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.