Articles Tagged ‘Instagram’


Chanel checks the charts with astrological Instagram effort

August 26, 2015

French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

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Publisher performance on Instagram skyrockets 133pc

August 24, 2015

While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.

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Mercedes taps Instagram’s potential for Concours d’Elegance timeline

August 13, 2015

German automaker Mercedes-Benz is building excitement for its appearance at the upcoming Pebble Beach Concours d’Elegance with an Instagram campaign that provides a different perspective.

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Tips for building a luxury brand on Instagram

August 12, 2015

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

July 31, 2015

Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

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Fashion brands increase Instagram interactions by 77pc: L2

July 30, 2015

Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.

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Karl Lagerfeld plans private VIP parties for fragrance launch

July 29, 2015

Fashion label Karl Lagerfeld is organizing exclusive Instagram parties for its community of enthusiasts as part of a promotion for its new fragrance duo.

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Fortnum & Mason goes “cross-channel” via Instagram takeover

July 27, 2015

British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.

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Nordstrom goes big with rooftop Instagram installation to promote sale

July 17, 2015

Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.

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Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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