Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
Articles Tagged ‘Instagram’
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.
SEOUL, South Korea – As the velvet ropes of luxury continue to come down, Instagram has created an outlet for storytelling that has democratized the industry, according to panelists at the Condé Nast International Luxury Conference April 20.
Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.
French fashion house Chanel is paying homage to artistic icons with the help of its Le Vernis de Chanel nail polishes.
VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.
Luxury Daily’s live news from March 29 – Luxury brands look to retain organic Instagram reach with notification push; Chopard creates diamond-inspired art in Dubai; Four Seasons to open first hotel in up-and-coming Croatia; Hennessy bottles savoir-faire to commemorate brand changeover.
As Instagram makes changes to its feed, a number of luxury brands are making appeals to consumers to ensure content still reaches their eyes.
French atelier Christian Dior is giving its beauty division a platform on Instagram to boost the visibility of its personal care products.
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.