British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.
Articles Tagged ‘Instagram’
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.
Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.
Out of all the verticals, luxury retail and car manufacturers are the most likely to have an Instagram account, according to data from Statista.
Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.
Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.