Articles Tagged ‘Instagram’


Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

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Private jets, Asia, Tesla and Instagram – News briefs

October 23, 2014

Today in luxury marketing – General dynamics tops profit estimates on luxury jets; The Asian luxury market is stumbling; Daimler sells its 4pc stake in Tesla; Inside Instagram’s secret barter economy influencers swap photos for helicopter rides and Champagne.

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Out with traditional social, in with Instagram, Pinterest

October 16, 2014

NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.

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Raymond Weil hosts Instagram contest for new timepieces

October 10, 2014

Swiss watchmaker Raymond Weil is releasing a new contest on Instagram in honor of its three new music-inspired timepieces.

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Why Instagram is Mercedes-Benz’s go-to platform for car launches

October 6, 2014

NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.

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Mercedes-Benz meditates on GLA model to celebrate Instagram milestone

September 29, 2014

German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.

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Louis Vuitton passes Instagram account to artistic director for Paris Fashion Week

September 24, 2014

French fashion house Louis Vuitton has handed over its Instagram account to the artistic director of women’s collections, Nicolas Ghesquière.

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Stylebop.com creates collage of fashion weeks on Instagram

September 22, 2014

Online fashion retailer Stylebop.com is engaging social media followers this fashion season with exclusive images from the various fashion weeks.

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Nordstrom employs New York Instagrammers to personalize fall accessories

September 17, 2014

Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.

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Montblanc calls followers to engage in Instagram contest for new men’s fragrance

August 25, 2014

Germany’s Montblanc is introducing a new fragrance for men that is being promoted through an Instagram contest. The Montblanc Emblem is being promoted on social media and the brand is asking consumers to enter using the hashtag #Emblematic. The contest will raise awareness for the brand and its new fragrance and will draw attention to Montblanc’s social […]

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