Articles Tagged ‘Instagram’


Ralph Lauren boosts Instagram impressions with promoted post

April 4, 2014

U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Fashion brands immerse consumers in social runway experience

March 12, 2014

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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Jaguar injects energy into Good to be Bad campaign via villain academy

March 12, 2014

Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.

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Bergdorf hosts interactive social media scavenger hunt for SXSW

March 10, 2014

New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.

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Wynn Las Vegas celebrates signature production via Instagram contest

March 5, 2014

The Wynn Las Vegas is celebrating the 4,000th run of its “Le Rêve – The Dream” production with an Instagram contest that aims to generate traffic through March.

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Collapsing the two-way conversations between brand and consumer: report

February 26, 2014

A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.

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Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

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Bloomingdale’s hosts live-styling event on Instagram to drive interaction

February 6, 2014

Department store chain Bloomingdale’s asked consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform.

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