Footwear label Brian Atwood is increasing its follower base on Instagram with a contest to acknowledge loyal customers.

French conglomerate LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.

British fashion house Belstaff is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.

Fairmont Hotels & Resorts’ The Plaza, New York, is boosting foot traffic with an Instagram contest centered on the new film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

SAN FRANCISCO – Brands must radiate emotion through imagery to stay relevant in an image-driven society, according to an Ogilvy executive at the ad:tech San Francisco 2013 conference.

Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.

Online retailer Net-A-Porter is feting the 15th anniversary of fashion house Matthew Williamson with mobile marketing efforts that incorporate Instagram and Twitter.

Precision-cut crystal maker Swarovski is bolstering its brand presence on mobile image-sharing application Instagram through a contest that ties in with its spring/summer campaign.

Instagram is proving to be a shining star for brands to tie together mobile and social marketing efforts. Companies such as Taco Bell, Urban Outfitters and Chobani are tapping into this opportunity to make Instagram content prominent on their Web sites.

British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.