Media advertising spend increased 43 percent on videos and nearly as much on social media, far outpacing all other channels, according to a new report by L2.
Articles Tagged ‘Instagram’
This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.
Shangri-La Hotels and Resorts is spreading a #WorldOfWarmth among its Instagram community through a participatory holiday tale.
Neiman Marcus is enticing its consumers to “Love to Give” with an Instagram gift guide.
Luxury Daily’s live news from Dec. 2 – Hublot boosts Latin American relations with latest artist collaboration; Yoox Net-A-Porter Group sees Black Friday sales spike 82pc; Donatella Versace creates own Instagram account to share thoughts, insights; Stuart Weitzman evokes effortless confidence in spring 2016 campaign.
Donatella Versace, the creative director of Italian fashion label Versace, is the latest leading designer to create a personal Instagram account.
Italian fashion label Gucci is speaking to the now immediate availability of art with an Instagram series that turns textiles into creative pieces.