Articles Tagged ‘Instagram’


Mandarin Oriental stokes early interest in Milan property

May 22, 2015

The Landmark Mandarin Oriental, Hong Kong is helping the brand’s soon-to-be-opened Milan property gain a fan base with a social media campaign and thematic restaurant effort.

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Loro Piana delves into craftsmanship through new Instagram

May 21, 2015

Italian apparel and accessories brand Loro Piana is bringing consumers into the inner workings of its production with its newly launched Instagram account.

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How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Calling out media double standard on promoted hashtags

April 8, 2015

Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Harrods takes its Green Man global for Instagram contest

March 16, 2015

British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.

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Instagram acts as moisturizer to preserve Facebook’s appeal: L2

March 13, 2015

Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.

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Instagram wades into performance advertising with carousel ads that extend brand story

March 10, 2015

Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.

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Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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