Articles Tagged ‘Instagram’


La Mer renews consumers with “The Art Of Play”

April 29, 2016

Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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Instagram may be key to fashion’s see now, buy now democratization

April 21, 2016

SEOUL, South Korea – As the velvet ropes of luxury continue to come down, Instagram has created an outlet for storytelling that has democratized the industry, according to panelists at the Condé Nast International Luxury Conference April 20.

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Cartier prompts wheel spin to unlock wish and matching amulet

April 20, 2016

Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.

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Chanel leverages nail polish as artistic medium

April 20, 2016

French fashion house Chanel is paying homage to artistic icons with the help of its Le Vernis de Chanel nail polishes.

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Social media transparency helps grow consumer pond: Facebook exec

April 8, 2016

VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.

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Instagram, Chopard, Four Seasons and Hennessy – Live news

March 30, 2016

Luxury Daily’s live news from March 29 – Luxury brands look to retain organic Instagram reach with notification push; Chopard creates diamond-inspired art in Dubai; Four Seasons to open first hotel in up-and-coming Croatia; Hennessy bottles savoir-faire to commemorate brand changeover.

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Luxury brands look to retain organic Instagram reach with notification push

March 29, 2016

As Instagram makes changes to its feed, a number of luxury brands are making appeals to consumers to ensure content still reaches their eyes.

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Dior gives insider look at beauty on dedicated Instagram account

March 18, 2016

French atelier Christian Dior is giving its beauty division a platform on Instagram to boost the visibility of its personal care products.

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How to allocate social media budgets as options grow

March 16, 2016

Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.

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