While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.
Articles Tagged ‘Instagram’
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.
British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.
Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.
Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.
Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.