Articles Tagged ‘Instagram’


Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Oscar de la Renta turns to Instagram for fashion week countdown

February 13, 2015

U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.

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Michael Kors, Bulgari, Mandarin Oriental and Instagram – Live news

February 6, 2015

Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.

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Luxury retail, automakers boast highest Instagram adoption

February 5, 2015

Out of all the verticals, luxury retail and car manufacturers are the most likely to have an Instagram account, according to data from Statista.

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Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

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Lancôme prepares consumers for their close-ups

January 14, 2015

Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.

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Bloomingdale’s launches interactive, shoppable Instagram gift guides

December 12, 2014

Department store chain Bloomingdale’s is highlighting more than 500 gifts in a clickable Instagram guide.

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Frédérique Constant hosts lengthy Instagram contest

December 10, 2014

Swiss watchmaker Frédérique Constant is hosting a continual Instagram video contest seeking its most passionate consumers.

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Peninsula broadens reach with primary Instagram, Twitter accounts

November 14, 2014

Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.

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