Articles Tagged ‘Instagram’


Harrods takes its Green Man global for Instagram contest

March 16, 2015

British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.

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Instagram acts as moisturizer to preserve Facebook’s appeal: L2

March 13, 2015

Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.

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Instagram wades into performance advertising with carousel ads that extend brand story

March 10, 2015

Popular photography application Instagram is foraying into the world of performance advertising by introducing clickable links and carousel ads that offer deeper content and a story feel.

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Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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Oscar de la Renta turns to Instagram for fashion week countdown

February 13, 2015

U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.

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Michael Kors, Bulgari, Mandarin Oriental and Instagram – Live news

February 6, 2015

Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.

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Luxury retail, automakers boast highest Instagram adoption

February 5, 2015

Out of all the verticals, luxury retail and car manufacturers are the most likely to have an Instagram account, according to data from Statista.

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Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

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Lancôme prepares consumers for their close-ups

January 14, 2015

Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.

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