French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four different short films featuring its products.

French label Christian Dior is flaunting its Miss Dior fragrance through a short film starring longtime ambassador Natalie Portman.

Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.

Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine’s fashion blog The Cut.

French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.

Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”

Swiss watchmaker Raymond Weil marked Facebook’s 9th birthday Feb. 4 by directing all traffic to its Web site to the social network where it presented a digital timeline.

Italian fashion house Gucci is leveraging its new Guilty Black scent through a Facebook application that includes a video and fragrance locator.

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.

Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.