Articles Tagged ‘Internet marketing’


Hermès boosts spring sporting campaign via interactive microsite

February 26, 2013

French leather goods and scarves maker Hermès is boosting its spring sporting campaign with a new interactive microsite that plays four different short films featuring its products.

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Dior showcases Miss Dior fragrance via new Natalie Portman film

February 25, 2013

French label Christian Dior is flaunting its Miss Dior fragrance through a short film starring longtime ambassador Natalie Portman.

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Neiman Marcus integrates social commentary with ecommerce guide

February 19, 2013

Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.

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Bloomingdale’s drives transactions via Dot by Marc Jacobs takeover ads

February 19, 2013

Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine’s fashion blog The Cut.

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Longchamp gives life to handbags via upbeat spring campaign

February 15, 2013

French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.

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Prada’s Miu Miu flaunts femininity, products through film series

February 12, 2013

Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”

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Raymond Weil celebrates Facebook’s birthday via Web traffic transfer

February 5, 2013

Swiss watchmaker Raymond Weil marked Facebook’s 9th birthday Feb. 4 by directing all traffic to its Web site to the social network where it presented a digital timeline.

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Gucci leverages Guilty Black fragrance via Facebook app

February 4, 2013

Italian fashion house Gucci is leveraging its new Guilty Black scent through a Facebook application that includes a video and fragrance locator.

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Beverly Wilshire shows off property location via lifestyle video

February 4, 2013

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.

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Jimmy Choo pushes spring/summer 2013 via lifestyle-focused video

January 22, 2013

Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.

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