Articles Tagged ‘Internet’


Ecommerce should romance the product: Moda Operandi exec

October 15, 2014

NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.

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Jaeger-LeCoultre extends International Geophysical Year involvement with capsule

October 14, 2014

Swiss watchmaker Jaeger-LeCoultre is paying tribute to one of its most important timepieces by examining the influencing scientific journey with three limited-edition releases.

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Tiffany gets consumers talking about new collection via Google+ hangout

October 13, 2014

Jeweler Tiffany & Co. is furthering its efforts for the Tiffany T collection with a Google+ hangout.

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DVF shares life journey in memoir

October 9, 2014

U.S. fashion brand Diane von Furstenberg is raising awareness for the founder’s memoir available Oct. 28.

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Bentley escalates awareness of Vertu partnership

October 9, 2014

British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.

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Sotheby’s heightens lifestyle angle in marketing for luxury home

October 9, 2014

Jameson Sotheby’s International Realty is going beyond the standard real estate marketing approach with a video that attempts to convey lifestyle and inspire aspiration.

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Bentley enlivens work commute in social video

October 9, 2014

British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle’s debut at the Paris Motor Show.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Jimmy Choo crystallizes cities to unveil resort capsule

October 7, 2014

British footwear and accessories label Jimmy Choo is teasing its crystal-themed capsule collection for resort 2015 with a campaign set amid a fantasy sparkling city.

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Burberry ties fragrance to fashion through capsule collection

October 6, 2014

British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.

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