Articles Tagged ‘Internet’


Chanel offers tour of branded Parisian landmarks

September 18, 2014

French couturier Chanel is exploring its Parisian routes with the latest chapter of its “Inside Chanel” series.

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Marni bolsters social media presence before 20th anniversary

September 18, 2014

Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.

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Dolce & Gabbana targets established consumers with youth-restoring cosmetic

September 18, 2014

Italian fashion house Dolce & Gabbana is targeting older female consumers by promising a youthful look through the use of its “Lift” beauty products.

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Nordstrom employs New York Instagrammers to personalize fall accessories

September 17, 2014

Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.

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Kenzo seduces consumers with provocative fragrance campaign

September 17, 2014

French fashion label Kenzo is introducing its latest perfume, Jeu d’Adour, through a digital poker-themed campaign.

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Fred Leighton expands online footprint with 1stdibs launch

September 15, 2014

Estate and vintage jewelry house Fred Leighton has joined online marketplace 1stdibs to expand the reach of its collectible pieces.

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La Mer shares relaxation tips to promote latest skin care product

September 15, 2014

Estée Lauder Cos.’s La Mer is allowing consumers to experience its new Intensive Revitalizing Mask digitally before the product lands at beauty counters.

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Versace embeds instant ecommerce in runway show livestream

September 12, 2014

Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.

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Frette finds consumers where they are with Facebook app catalog

September 12, 2014

Italian linen maker Frette is expanding the audience for its fall catalog by republishing the print version in a Facebook application.

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Fendi animates vast marble space with menswear

September 11, 2014

Italian fashion label Fendi is showcasing its fall/winter 2014-2015 collection in a video that recalls the meditative quality of earlier brand videos.

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