Articles Tagged ‘Internet’


Fashionable wearables will attract late adopters: Gilt exec

September 8, 2014

NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for attractive devices among the fashion set, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

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Boodles supports rise in jewelry ecommerce with Maze collection launch

September 5, 2014

British jeweler Boodles is embracing ecommerce by exclusively launching its Maze collection entirely online before it is available in boutiques.

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Estée Lauder films model muses to inspire consumers

September 5, 2014

Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.

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BMW delves into i8 production with utility in mind

September 4, 2014

German automaker BMW is depicting the production process for its i8 model to explain the innovative features.

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eBay partnership furthers Sotheby’s expansion heritage

September 4, 2014

The partnership between international auction house Sotheby’s and online auctioneer eBay will allow for more storytelling, according to executives from both brands at the Details Tech & Tastemakers Summit Sept. 3.

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Marc Jacobs spurs participation with sweepstakes tie-in

August 27, 2014

U.S. fashion label Marc Jacobs is giving consumers a push toward participating in its dream capsule initiative by offering prizes.

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Miu Miu teases eighth Women’s Tales film

August 26, 2014

Prada-owned Miu Miu will screen its latest short female-centric film at the Venice Film Festival Aug. 28.

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Michael Kors travels to west coast to share collection inspiration

August 26, 2014

U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.

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Givenchy amplifies fragrance launch with couture connection

August 26, 2014

French design house Givenchy has crafted a narrative for the launch of its latest scent, Dahlia Divin, to give the fragrance a context.

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