Four Seasons Resort Maui at Wailea, HI, is elevating its customer service capabilities with a 24/7 on-site reservation system that provides guests with moment-to-moment answers to the questions that inevitably pop up during any booking experience.
Articles Tagged ‘Internet’
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Italian fashion brand Dolce & Gabbana is allowing users to submit their own family photos to its Web site to further fan interaction with the brand online.
Online retailer Net-A-Porter tapped “Hunger Games” costume designer Trish Summerville to design an exclusive collection based on “Catching Fire,” the latest movie in the franchise to capture the attention of fans of the popular films.
Mercedes-Benz shadowed pro surfer and filmmaker Mikey DeTemple for its latest video to show its E-Class model in an active light and attract sporty urban consumers.
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.
Swiss watchmaker Raymond Weil is showing watch enthusiasts and unfamiliar consumers that its watches are true contenders of heritage brands due to its craftsmanship and central values.