Articles Tagged ‘Internet’


Smythson highlights individuality by promoting personalization efforts

July 21, 2015

British leather goods maker Smythson is going personal with a new campaign that reminds consumers of its bespoke customization offers.

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Dior provides insight into its founder with expanded Summer Saga content

July 17, 2015

French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.

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Givenchy embraces limited ecommerce with special preorder on Web site

July 17, 2015

French fashion label Givenchy is giving consumers the opportunity to preorder one of its most iconic bags online, while still maintaining the brand’s classic and personal aesthetic on its Web site.

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Viktor & Rolf explores relationship between fashion, art in video

July 16, 2015

Dutch fashion house Viktor & Rolf is exploring the similarities and differences between fashion and art in a new video produced by Refinery29 and Visionaire.

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Mercedes-Benz primes viewers with countdown before golf tournament

July 16, 2015

German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.

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Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign

July 15, 2015

Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.

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Estée Lauder appeals to international consumers with new contributor

July 15, 2015

Beauty marketer Estée Lauder is reaching out to international consumers by choosing social media sensation Irene Kim as its new global beauty contributor.

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Veuve Clicquot highlights Champagne’s mixology potential in digital campaign

July 15, 2015

LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.

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Rolls-Royce challenges consumers’ imaginations for bespoke promotion

July 15, 2015

Rolls-Royce Motor Cars is finding bespoke inspiration in unexpected places through a new marketing push promoting its customization practices.

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Marc Jacobs furthers employee stories with after hours series

July 14, 2015

U.S. fashion brand Marc Jacobs is introducing consumers to its employees with an expanded video series that explores what they do after work.

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