Articles Tagged ‘Internet’


DVF shares life journey in memoir

October 9, 2014

U.S. fashion brand Diane von Furstenberg is raising awareness for the founder’s memoir available Oct. 28.

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Bentley escalates awareness of Vertu partnership

October 9, 2014

British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.

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Sotheby’s heightens lifestyle angle in marketing for luxury home

October 9, 2014

Jameson Sotheby’s International Realty is going beyond the standard real estate marketing approach with a video that attempts to convey lifestyle and inspire aspiration.

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Bentley enlivens work commute in social video

October 9, 2014

British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle’s debut at the Paris Motor Show.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Jimmy Choo crystallizes cities to unveil resort capsule

October 7, 2014

British footwear and accessories label Jimmy Choo is teasing its crystal-themed capsule collection for resort 2015 with a campaign set amid a fantasy sparkling city.

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Burberry ties fragrance to fashion through capsule collection

October 6, 2014

British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.

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Fendi goes for a stroll with By The Way bag

October 3, 2014

Italian fashion label Fendi is showcasing the versatility of its latest handbag collection in a social video, set to go live Oct. 6.

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Top 10 social videos of Q3

October 2, 2014

Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.

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Ferragamo extends Vara customization to Europe for first time

October 1, 2014

Italian leather goods maker Salvatore Ferragamo has expanded its personalization program for its iconic Vara and Varina shoes to Europe.

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