Articles Tagged ‘Internet’


Burberry highlights British heritage in vintage campaign

June 24, 2015

British fashion house Burberry is introducing its fall/winter 2015 collection with a vintage-inspired campaign that recalls the brand’s heritage.

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Vacheron Constantin pens sponsored content to endorse Harmony series

June 23, 2015

Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site.

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LuxDeco series shows Net-A-Porter consumers effortless interior updates

June 23, 2015

Online home furnishings store LuxDeco is teaming up with Net-A-Porter for a series of inspirational room makeovers designed to make the redesign process seem less daunting.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Chloé shares handbag philosophies in social film

June 22, 2015

French fashion label Chloé is musing on the relationship between a woman and her handbags in a social film revolving around a Parisian limousine tour.

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Balmain maintains brand consistency with latest fragrance release

June 19, 2015

French fashion house Balmain is starting off the summer right with a new short video for its latest men’s fragrance.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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Kenzo takes poppy flower around the world in new series

June 19, 2015

Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance.

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Caruso champions Italian heritage, lifestyle in fantastical film

June 19, 2015

Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.”

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Hermès finds inspiration in Japanese cartoons for accessories effort

June 18, 2015

French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.

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