Articles Tagged ‘Internet’


Gucci continues pre-fall push amid fall campaigns

August 20, 2014

Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.

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Condé Nast Traveler Web site redesign shows full lifestyle approach

August 20, 2014

Lifestyle magazine Condé Nast Traveler is giving the “passion points” that influence travel prime real estate on its newly redesigned Web site, recognizing that these interests are intertwined with the journeys themselves.

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Stylebored lets fashion labels incentivize social sharing

August 20, 2014

Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.

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Anya Hindmarch adds GIFs to extend minimart campaign

August 19, 2014

British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.

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Hermès gives orange boxes an appetite in video series

August 19, 2014

French leather goods maker Hermès is celebrating its iconic orange boxes by observing what they do when the sun goes down.

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Auberge’s Esperanza inspires vacation photo shares with contest

August 18, 2014

Esperanza, an Auberge Resort located in Cabo, is asking consumers to show how much they daydream about staying at the hotel with a photo contest.

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Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

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Land Rover, Mercedes show restorations via accelerated social videos

August 14, 2014

Both Mercedes-Benz and Land Rover are providing fans with accelerated views of the restoration of two rare vehicles, fully aware that auto enthusiasts adore the restoration process.

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Hermès goes beyond product placement with personified watches

August 14, 2014

French leather goods brand Hermès is spreading awareness for its Nantucket watch with a social video that shows time elapsing through dancers.

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Stuart Weitzman offers customization options to create perfect pump

August 13, 2014

Footwear label Stuart Weitzman is presenting consumers with the ability to design their own perfect pair of pumps.

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