Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.
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French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.
Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.
Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists.
Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series.
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.
French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.
German label Hugo Boss is giving consumers multiple perspectives of its runway show during New York Fashion Week through partnerships with five popular style bloggers.
Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.