Articles Tagged ‘Internet’


Marc Jacobs personifies personal muses as lipsticks

January 21, 2015

U.S. fashion label Marc Jacobs is adding to its cosmetic arsenal with a luxury lipstick it promises will last.

Share on FacebookShare on LinkedInShare on Twitter

Roberto Cavalli reinterprets Garden of Eden for latest fragrance effort

January 21, 2015

Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.

Share on FacebookShare on LinkedInShare on Twitter

Jean Paul Gaultier brings couture aesthetic to charity backpack collection

January 20, 2015

French label Jean Paul Gaultier is showcasing its soon-to-launch collection with Eastpak through a social video that personifies the backpacks.

Share on FacebookShare on LinkedInShare on Twitter

Dolce & Gabbana defines new generation of men via fragrance spot

January 20, 2015

Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

Share on FacebookShare on LinkedInShare on Twitter

Dior microsite explains history, biology of ingredients in new product

January 16, 2015

French fashion house Dior is releasing its new Capture Totale Le Sérum with a microsite that allows consumers to learn as much as possible about the product before purchasing it.

Share on FacebookShare on LinkedInShare on Twitter

Chloé generates interest in new fragrance via social giveaway

January 15, 2015

French women’s apparel label Chloé is promoting its latest fragrance Chloé Love Story through a social campaign.

Share on FacebookShare on LinkedInShare on Twitter

Peninsula touts artwork at first European property with short film

January 15, 2015

The Peninsula Hotels & Resorts is celebrating the artwork found in its first European property with a documentary.

Share on FacebookShare on LinkedInShare on Twitter

Chanel shares research behind serum formula to instill product trust

January 15, 2015

French fashion house Chanel is starting a “revolution in hydration” with the introduction of its latest serum, Hydra Beauty.

Share on FacebookShare on LinkedInShare on Twitter

Armani teases beauty line with fashion content

January 14, 2015

Giorgio Armani Beauty is teasing its first couture makeup collection with a microsite and social video.

Share on FacebookShare on LinkedInShare on Twitter