Articles Tagged ‘Internet’


Chanel hosts interactive gifting experience to help consumers find their match

April 23, 2015

French fashion house Chanel is curating Mother’s Day present ideas with an experience found only on its own ecommerce site.

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Technological revolution can help luxury get back to its roots, says Berluti CEO

April 23, 2015

FLORENCE, Italy – While technology and luxury may have seemed disparate fields, the two are merging more frequently as houses embrace digital innovation, said the CEO of Berluti at the Condé Nast International Luxury Conference April 22.

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Alexander McQueen explores fashion’s relationship to dance

April 22, 2015

Alexander McQueen is reasserting the connection between dance and fashion with a new video in collaboration with French ballet dancer Marie-Agnès Gillot for AnOther Magazine.

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Watch and jewelry sectors show significant lag in ecommerce: L2

April 21, 2015

Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.

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Turnbull & Asser fetes 130 years with employee-centric film series

April 21, 2015

British apparel label Turnbull & Asser is celebrating its 130th anniversary with a digital campaign focusing on the personalities within its company who uphold the brand’s British heritage.

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Dior captures “urban spirit” of handbag through multifaceted campaign

April 20, 2015

French couture house Christian Dior is illustrating how its Diorama handbag fits into an modern woman’s wardrobe through digital content.

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Veuve Clicquot expands social media presence with Tumblr page

April 20, 2015

LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.

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Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

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Goldfinch Pianos uses $628K Swarovski piano to inspire bespoke consultations

April 16, 2015

Cambridge-based Goldfinch Pianos is showing off its bespoke capabilities by delving into the process behind a custom-made Swarovski encrusted instrument.

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Trends brings “global perspective” to Chinese millennials with branded content

April 16, 2015

Trends Media Group is reaching out to millennial Chinese women with a newly redesigned Web site housing fashion content from U.S. media.

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