Articles Tagged ‘Internet’


Lancôme celebrates 80th anniversary with heritage-focused social video

February 20, 2015

Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.

Share on FacebookShare on LinkedInShare on Twitter

Longchamp teams with InStyle to reach fashionable New Yorkers

February 20, 2015

French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.

Share on FacebookShare on LinkedInShare on Twitter

Bally brings consumers along for the journey to Hollywood

February 20, 2015

Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.

Share on FacebookShare on LinkedInShare on Twitter

Bottega Veneta taps creatives for narrative fashion composition

February 20, 2015

Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists.

Share on FacebookShare on LinkedInShare on Twitter

Miu Miu invites consumers into surreal world to examine the everyday

February 20, 2015

Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series.

Share on FacebookShare on LinkedInShare on Twitter

Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

Share on FacebookShare on LinkedInShare on Twitter

Chanel consumers meet Misia through fragrance email blast

February 19, 2015

French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.

Share on FacebookShare on LinkedInShare on Twitter

Hugo Boss diversifies viewpoints for fall runway livestream

February 18, 2015

German label Hugo Boss is giving consumers multiple perspectives of its runway show during New York Fashion Week through partnerships with five popular style bloggers.

Share on FacebookShare on LinkedInShare on Twitter

Giorgio Armani Beauty urges women to say yes

February 17, 2015

Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

February 17, 2015

Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.

Share on FacebookShare on LinkedInShare on Twitter