Articles Tagged ‘Internet’


Tod’s ignites ecommerce sales with online only handbag promotion

October 20, 2014

Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.

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Rolls-Royce gets prime placement for Kylie Minogue concert tour

October 17, 2014

Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Pinterest boards should be extension of merchandising, says Saks exec

October 16, 2014

NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Outdated fraud practices are hurting conversion rates

October 16, 2014

NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.

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Ecommerce should romance the product: Moda Operandi exec

October 15, 2014

NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.

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Jaeger-LeCoultre extends International Geophysical Year involvement with capsule

October 14, 2014

Swiss watchmaker Jaeger-LeCoultre is paying tribute to one of its most important timepieces by examining the influencing scientific journey with three limited-edition releases.

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Tiffany gets consumers talking about new collection via Google+ hangout

October 13, 2014

Jeweler Tiffany & Co. is furthering its efforts for the Tiffany T collection with a Google+ hangout.

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DVF shares life journey in memoir

October 9, 2014

U.S. fashion brand Diane von Furstenberg is raising awareness for the founder’s memoir available Oct. 28.

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Bentley escalates awareness of Vertu partnership

October 9, 2014

British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.

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