Articles Tagged ‘iPad’


Audi shifts magazine to mobile with iPad app

December 21, 2011

German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.


Saks adds in-app style influence to mobile arsenal

October 18, 2011

Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.

How did Steve Jobs affect the luxury industry?

October 7, 2011

Apple cofounder Steve Jobs left a mark on the luxury industry not just in the mobile space, but in the way that executives think about design, retail experience, presentation and innovation.

Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue

September 23, 2011

Robb Report magazine’s October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.

BMW emphasizes luxury customization with interactive mobile app

September 22, 2011

German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application.

Elite Traveler taps mobile for extended private jet content

September 21, 2011

Private jet lifestyle magazine Elite Traveler has been busy in the past few years launching various print publications worldwide, but has recently made its first step into the mobile arena with an iPad and iPhone application.

W magazine releases exclusive content via daily iPad app

September 19, 2011

Condé Nast’s W magazine recently released its iPad-only mobile application, giving consumers a chance to interact with the magazine between monthly issues.

Saks to host live-streaming in-store window display for Fashion’s Night Out

September 1, 2011

Saks Fifth Avenue and AOL’s Styelist have partnered to produce an interactive digital display that launched in the New York retailer’s window this morning on the corner of Fifth Avenue and 50th street.

Neiman Marcus leads luxury brand presence in mobile: study

August 25, 2011

Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.

Does in-app augmented reality work for luxury brands?

August 15, 2011

Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.