Audi shifts magazine to mobile with iPad app
December 21, 2011German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.
German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.
Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.
Apple cofounder Steve Jobs left a mark on the luxury industry not just in the mobile space, but in the way that executives think about design, retail experience, presentation and innovation.
Robb Report magazine’s October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.
German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application.
Private jet lifestyle magazine Elite Traveler has been busy in the past few years launching various print publications worldwide, but has recently made its first step into the mobile arena with an iPad and iPhone application.
Condé Nast’s W magazine recently released its iPad-only mobile application, giving consumers a chance to interact with the magazine between monthly issues.
Saks Fifth Avenue and AOL’s Styelist have partnered to produce an interactive digital display that launched in the New York retailer’s window this morning on the corner of Fifth Avenue and 50th street.
Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.
Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.