Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.

Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.

Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.

Geisel Privathotels’ Hotel Königshof in Munich, Germany, is celebrating its foray into mobile with a recently-launched application that focuses on nearby attractions, special packages and reservations booking.

Italian designer Ermenegildo Zegna has finally disclosed its mystery digital project: a virtual 3D store and mobile application that imitates the feeling of being inside a retail location.

Audi has launched a new application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

German automaker Mercedes-Benz is continuing the multichannel marketing campaign for its 2012 CLS class with a dedicated mobile application designating luxury-specific technology and features in its vehicles.

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

Gilt Groupe-owned travel Web site JetSetter has expanded its vacation and travel deals onto the iPad with an application in an attempt to make a smoother, more relaxing travel experience.