Articles Tagged ‘iPhone’


Cost to acquire new app users reaches all-time high

February 2, 2012

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.


Jenn-Air extends mobile presence with site, augmented reality app

January 6, 2012

Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond a recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.

Christie’s takes next step towards real-time mobile bidding

December 1, 2011

Famed auctionhouse Christie’s has released a mobile application for Android and updated its iPhone version in another step in its journey towards real-time mobile bidding.

How did Steve Jobs affect the luxury industry?

October 7, 2011

Apple cofounder Steve Jobs left a mark on the luxury industry not just in the mobile space, but in the way that executives think about design, retail experience, presentation and innovation.

Apple’s Steve Jobs passes away

October 6, 2011

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

What Lowe’s 42,000 iPhones could mean to marketers

September 20, 2011

Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?

Neiman Marcus leads luxury brand presence in mobile: study

August 25, 2011

Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index.

Does in-app augmented reality work for luxury brands?

August 15, 2011

Mobile applications with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.

BMW Group Financial Services speeds into mobile with social navigation app

August 12, 2011

BMW Financial Services has created a mobile application that allows all driving enthusiasts to share driving tips, road trips and best-route information.

Gucci increases digital presence with Tumblr, updated mobile app

August 3, 2011

Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.