Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.

Since a large number of luxury brands are steadily moving into the mobile arena, it is obvious that the smartphone reign of power has shifted over the past few years, and BlackBerry is decidedly absent.

Geisel Privathotels’ Hotel Königshof in Munich, Germany, is celebrating its foray into mobile with a recently-launched application that focuses on nearby attractions, special packages and reservations booking.

Italian designer Ermenegildo Zegna has finally disclosed its mystery digital project: a virtual 3D store and mobile application that imitates the feeling of being inside a retail location.

Audi has launched a new application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Approximately 61 percent of the 22 million wealthiest individuals in the United States own a smartphone, indicating a potentially untapped market for about 8 million smartphones, or 39 percent of the affluent, according to a recent study by American Affluence Research Center.

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.

British automaker Aston Martin is looking to further develop itself as a global lifestyle brand and is using mobile to appeal to an international audience.