Luxury Daily’s live news from Aug. 19 – Hermès gives orange boxes an appetite in video series; Breitling reimagines Colt collection, references Breaking Bad; Jean Paul Gaultier teams up with Lindex for affordable collection; Jaguar displays InControl capabilities in XE model; Anya Hindmarch adds GIFs to extend minimart campaign.
Articles Tagged ‘Jaguar’
British automaker Jaguar is showcasing the usefulness of its in-car infotainment system, InControl, as part of its protracted XE model release.
Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.
British watchmaker Bremont is adding six thematic timepieces to the recreation of six Jaguar 1963 E-Type vehicles, giving brand enthusiasts a rare opportunity to attain an ultra-exclusive set piece.
British automaker Jaguar Land Rover is looking to stand out during the Pebble Beach Concours d’Elegance Aug. 14-16 in California with three model debuts.
Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.
Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.