British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.
Articles Tagged ‘Jaguar’
Today in luxury marketing – Richemont sales growth accelerates in October; Tata Motors profit beats estimates on Jaguar demand; Moncler sells sportswear brands; Vuitton’s second-in-command.
Jaguar Land Rover is embellishing the Wallpaper* magazine’s Handmade “Best of” exhibition until Oct. 22 at London department store Harrods with three concept cars and five collaborated concept pieces that embody the British automaker’s design aesthetic and technological advances.
Today in luxury marketing – Oscar de la Renta expands on Madison Avenue; Jaguar to spend $2.4B in new sports car drive; Daimler struggles to meet demand on premium market record; Reed Krakoff in $50M buyout.
Jaguar Land Rover USA reported a monthly sales increase of 40 percent compared to the year-ago period for the Land Rover division, due to the popularity of the Range Rover Sport and Evoque models.
Jaguar Land Rover is unveiling its C-X17 Jaguar concept vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
Britain’s Royal Mail is honoring 10 revered British automakers, including Aston Martin and Rolls-Royce, with a set of stamps that showcases vehicles from an industry heyday in the 1960s and ’70s.
During the first half of 2013, luxury marketers created multichannel campaigns that spanned digital, social and physical promotions to boost consumer interest in new products and offers while maintaining brand identity.
Today in luxury marketing – Former Valentino chairman embroiled in tax evasion case; Carine Roitfeld and Karl Lagerfeld make sweet, sweet pictures together again; BMW bets electric car offer may fend off Audi; Jaguar changes gear to embrace mass appeal.
Jaguar Land Rover is persuading affluent consumers that the vehicles are a must for any collection with an insert advertisement in the July issue of Time Inc.’s Fortune magazine to persuade affluent consumers.