Articles Tagged ‘Jaguar’


Wimbledon inspires variety of marketing efforts from luxury brands

July 8, 2015

With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar piques consumer interest in crossover with public preview

July 7, 2015

British automaker Jaguar is giving consumers a brief look at its upcoming F-Pace model through a partnership with the Tour de France.

Share on FacebookShare on LinkedInShare on Twitter

Greece, Net-A-Porter, luxury hotels and Jaguar – News briefs

July 2, 2015

Today in luxury marketing – What would a “Grexit” mean for luxury fashion?; Net-A-Porter founder Massenet signals she’s staying put; Want a free stay at a luxury hotel? Build up your Instagram following; Jaguar XJ flagship is distinctive luxury style.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar equips Wimbledon fans via sensors to leverage emotion

June 30, 2015

Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany, Gucci, Aston Martin and Jaguar – News briefs

May 28, 2015

Today in luxury marketing – Kors, Tiffany hit by strong dollar; Gucci China discounts prompt lines as bagmaker clears stock; Aston Martin seeks women drivers, luxury tag; China’s luxury slowdown leaves Tata Motors nursing wounds.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar highlights new XE with social video set in Northern Spain

May 21, 2015

British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.

Share on FacebookShare on LinkedInShare on Twitter

The enduring impact of auto anniversary efforts

May 20, 2015

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar builds camaraderie ahead of arduous Mille Miglia

May 7, 2015

British automaker Jaguar Land Rover is giving itself a head start in the historic Italian Mille Miglia race May 14-17 with a mini version of the event.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar highlights British heritage with Wimbledon partnership

April 22, 2015

British automaker Jaguar Land Rover is looking to score points with tennis enthusiasts as the official car of the Wimbledon Championships June 29 to July 12.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar starts production of entry-level vehicle at Solihull

April 20, 2015

British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.

Share on FacebookShare on LinkedInShare on Twitter