Today in luxury marketing – Burberry revamps its image in Japan; Jeremy Scott redesigns MTV Moonman for 2015 MTV Video Music Awards; Millennials are developing parents’ taste for Jaguars, Cadillacs; The lucrative, barely legal business of shipping luxury cars to China.
Articles Tagged ‘Jaguar’
With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.
British automaker Jaguar is giving consumers a brief look at its upcoming F-Pace model through a partnership with the Tour de France.
Today in luxury marketing – What would a “Grexit” mean for luxury fashion?; Net-A-Porter founder Massenet signals she’s staying put; Want a free stay at a luxury hotel? Build up your Instagram following; Jaguar XJ flagship is distinctive luxury style.
Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.
Today in luxury marketing – Kors, Tiffany hit by strong dollar; Gucci China discounts prompt lines as bagmaker clears stock; Aston Martin seeks women drivers, luxury tag; China’s luxury slowdown leaves Tata Motors nursing wounds.
British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.
Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.
British automaker Jaguar Land Rover is giving itself a head start in the historic Italian Mille Miglia race May 14-17 with a mini version of the event.
British automaker Jaguar Land Rover is looking to score points with tennis enthusiasts as the official car of the Wimbledon Championships June 29 to July 12.