Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
Articles Tagged ‘Jaguar’
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.
Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
Jaguar of North America is leveraging its ongoing British Villains campaign with mobile advertisements on The New York Times, The Wall Street Journal and other publications.
Jaguar North America is adding more flair to its British Villains campaign by teaming up with British fashion label Thomas Pink for a pop-up shop May 9-10 at the brand’s “Villain Academy.”
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.