Today in luxury marketing – Fashion stocks decline; Jaguar targets women and younger drivers with its cheapest car; Jimmy Choo IPO could value brand at $1B; Mulberry to appoint designer before new CEO.
Articles Tagged ‘Jaguar’
British automaker Jaguar is furthering its efforts for the launch of its XE sports saloon with a large-scale installation at the London Design Museum during the London Design Festival.
Luxury Daily’s live news from Aug. 19 – Hermès gives orange boxes an appetite in video series; Breitling reimagines Colt collection, references Breaking Bad; Jean Paul Gaultier teams up with Lindex for affordable collection; Jaguar displays InControl capabilities in XE model; Anya Hindmarch adds GIFs to extend minimart campaign.
British automaker Jaguar is showcasing the usefulness of its in-car infotainment system, InControl, as part of its protracted XE model release.
Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.
British watchmaker Bremont is adding six thematic timepieces to the recreation of six Jaguar 1963 E-Type vehicles, giving brand enthusiasts a rare opportunity to attain an ultra-exclusive set piece.
British automaker Jaguar Land Rover is looking to stand out during the Pebble Beach Concours d’Elegance Aug. 14-16 in California with three model debuts.
Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.