Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Articles Tagged ‘Jaguar’
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – LVMH net profit up 0.4pc in 2013; Prada opens two stores in China, confirms strategic interest in mainland Chinese market; Ferragamo’s 2013 sales growth slows in main market Asia; Jaguar XK: the thinking man’s Jag.
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
British automaker Jaguar is gradually building its British Villains campaign leading up to the Super Bowl premiere, but the campaign has the legs to run with variation for much longer than the one-time mega-event.
Have soaring luxury automotive sales given brands the green light to take shots at one another?