Articles Tagged ‘Jaguar’


Top 10 automotive brand efforts of H1

July 17, 2014

Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.

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Top five brand moments from last week

July 14, 2014

Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.

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Jaguar offers online tutorials to reassure owners

July 3, 2014

Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.

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Jaguar maintains F-Type momentum with New York Times mobile effort

June 18, 2014

Jaguar of North America is continuing its efforts to promote the new F-Type model with a banner advertisement on the New York Times’ mobile application.

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Luxury automakers distill brand identity through mobile apps

May 21, 2014

Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.

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Jaguar pushes for early F-Type surge in US via multiple takeover ads

May 15, 2014

Jaguar of North America is leveraging its ongoing British Villains campaign with mobile advertisements on The New York Times, The Wall Street Journal and other publications.

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Jaguar gives definitive style to “British Villains” with Thomas Pink partnership

May 5, 2014

Jaguar North America is adding more flair to its British Villains campaign by teaming up with British fashion label Thomas Pink for a pop-up shop May 9-10 at the brand’s “Villain Academy.”

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Jaguar injects energy into Good to be Bad campaign via villain academy

March 12, 2014

Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.

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