Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Articles Tagged ‘Jaguar’
Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – LVMH net profit up 0.4pc in 2013; Prada opens two stores in China, confirms strategic interest in mainland Chinese market; Ferragamo’s 2013 sales growth slows in main market Asia; Jaguar XK: the thinking man’s Jag.
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
British automaker Jaguar is gradually building its British Villains campaign leading up to the Super Bowl premiere, but the campaign has the legs to run with variation for much longer than the one-time mega-event.
Have soaring luxury automotive sales given brands the green light to take shots at one another?
Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.
Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.
British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.