Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.

Starwood Hotels & Resorts’ St. Regis is leveraging The New Grand Tour world travel program by offering consumers a limited-edition tote bag designed by Jason Wu that is the first accessory designed exclusively for the brand.

Swarovski is leveraging a collaboration with designer Jason Wu for its resort 2013 collection through a video and imagery that both brands are blasting via their own social media channels.

Select luxury marketers are participating in an ecommerce effort in which proceeds benefit the Obama Victory Fund.

Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.

Starwood’s St. Regis has named Jason Wu as the second St. Regis Connoisseur in a move that will involve joint digital projects and to-be-announced fashion experiences for the hotel’s guests.

Fashion designer Jason Wu and luxury faucet brand Brizo are collaborating on a bathroom collection that demonstrates fashion is in the drink.

As part of its ongoing commitment to its fashion-savvy cardmembers, American Express is giving affluent customers unique access to various experiences during Mercedes-Benz Fashion week.