Articles Tagged ‘Jeff Hasen’


Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Aston Martin magazine connects consumers to lifestyle side of brand

July 15, 2014

British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.

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Porsche hypes Le Mans comeback with streamlined app

June 12, 2014

German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.

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Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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McLaren keeps it simple and smooth for 650S app

March 17, 2014

British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.

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Diane von Furstenberg hastens commerce with mobile ad on The Cut

February 27, 2014

U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.

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Gemfields fetes uncut emeralds via dedicated book, campaign

February 12, 2014

Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.

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Mercedes-Benz fleshes out QR code’s diagnostic capabilities

February 5, 2014

German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.

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Armani fosters community for Paris event via real-time journal

January 22, 2014

Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.

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BMW i augments Remote App via smartwatch

January 14, 2014

German automaker BMW announced that it is extending its BMW i Remote Application to the Samsung Galaxy Gear smartwatch Jan. 10 at the International Consumer Electronics Show in Las Vegas.

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