Articles Tagged ‘Jeff Hasen’


Bally communicates timeless appeal with ’60s-inspired film

March 4, 2015

Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.

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Vertu compares smartphone to jewelry to entice Valentine’s Day purchases

February 6, 2015

British smartphone manufacturer Vertu is flaunting the “jewel-like” qualities of its latest Signature Touch Clous de Paris mobile device to compete with jewelers this Valentine’s Day.

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Jaeger-LeCoultre touts moonphase complications via mobile

January 23, 2015

Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.

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BMW uses YouTube ads to reach video enthusiasts

December 31, 2014

German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.

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Chloé creates ecommerce link with handbag feature

November 3, 2014

French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style.

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Montblanc introduces app to send handwritten digital notes

October 9, 2014

Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.

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Ford borrows a better idea to get closer to customers

October 2, 2014

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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Mercedes-Benz creates social game to promote fan clubs

September 12, 2014

German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.

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Dior showcases classic pieces on W magazine mobile ad

August 22, 2014

Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.

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Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.

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