The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
Articles Tagged ‘Jeff Hasen’
British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion.
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.