Articles Tagged ‘Jeff Hasen’


Michael Kors enters wearables with introduction of fashion-forward smartwatch

March 22, 2016

U.S. fashion label Michael Kors is proving that technology can be both glamorous and effortless with the introduction of the Michael Kors Access smartwatch.

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Bang & Olufsen fields omnichannel retail via visualizer app

February 2, 2016

Denmark’s Bang & Olufsen is helping consumers envision the placement of its audio and visual products through a new room configurator application.

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Moët & Chandon captured last moments of 2015 in virtual toast

January 4, 2016

LVMH-owned Champagne maker Moët & Chandon USA encouraged millennials across the United States to celebrate “every last moment” of 2015.

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Mercedes trades old luxury for new with ride-sharing app

December 17, 2015

German automaker Mercedes-Benz is looking to the future with an on-demand ride-sharing service.

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5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers

November 19, 2015

The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.

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Bentley pushes Bentayga with emotional recognition and innovative app

September 18, 2015

British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 28, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Sephora boosts relevancy of Beauty Board recommendations with personalized search

July 10, 2015

LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.

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Mastering the art of mobile persuasion

July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

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