Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
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British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.
U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.
German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
German automaker BMW announced that it is extending its BMW i Remote Application to the Samsung Galaxy Gear smartwatch Jan. 10 at the International Consumer Electronics Show in Las Vegas.
LVMH-owned Hennessy is expanding the reach of its Wild Rabbit campaign through mobile advertisements with different landing pages on Condé Nast-owned Vanity Fair’s mobile Web site that further personifies the brand’s lifestyle mantra.
LVMH-owned Domaine Chandon incorporated the holiday season into its mobile advertisement on New York magazine’s The Cut, hoping to become a part of its fashionable readers’ party season.
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.