Articles Tagged ‘Jeff Hasen’


Montblanc introduces app to send handwritten digital notes

October 9, 2014

Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.

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Ford borrows a better idea to get closer to customers

October 2, 2014

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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Mercedes-Benz creates social game to promote fan clubs

September 12, 2014

German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.

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Dior showcases classic pieces on W magazine mobile ad

August 22, 2014

Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.

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Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.

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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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Brikk offers bespoke options to personalize iPhone 6

July 29, 2014

High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.

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Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Aston Martin magazine connects consumers to lifestyle side of brand

July 15, 2014

British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.

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Porsche hypes Le Mans comeback with streamlined app

June 12, 2014

German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.

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