Articles Tagged ‘Jeff Hasen’


Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.

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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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Brikk offers bespoke options to personalize iPhone 6

July 29, 2014

High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.

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Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Aston Martin magazine connects consumers to lifestyle side of brand

July 15, 2014

British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.

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Porsche hypes Le Mans comeback with streamlined app

June 12, 2014

German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.

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Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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McLaren keeps it simple and smooth for 650S app

March 17, 2014

British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.

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Diane von Furstenberg hastens commerce with mobile ad on The Cut

February 27, 2014

U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.

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Gemfields fetes uncut emeralds via dedicated book, campaign

February 12, 2014

Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.

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