LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
Articles Tagged ‘Jeff Hasen’
How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.
We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.
British smartphone manufacturer Vertu is flaunting the “jewel-like” qualities of its latest Signature Touch Clous de Paris mobile device to compete with jewelers this Valentine’s Day.
Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.
German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.
French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style.