Articles Tagged ‘Jeff Hasen’


Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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McLaren keeps it simple and smooth for 650S app

March 17, 2014

British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.

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Diane von Furstenberg hastens commerce with mobile ad on The Cut

February 27, 2014

U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.

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Gemfields fetes uncut emeralds via dedicated book, campaign

February 12, 2014

Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.

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Mercedes-Benz fleshes out QR code’s diagnostic capabilities

February 5, 2014

German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.

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Armani fosters community for Paris event via real-time journal

January 22, 2014

Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.

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BMW i augments Remote App via smartwatch

January 14, 2014

German automaker BMW announced that it is extending its BMW i Remote Application to the Samsung Galaxy Gear smartwatch Jan. 10 at the International Consumer Electronics Show in Las Vegas.

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Hennessy broadens lifestyle appeal with Vanity Fair mobile ad

January 6, 2014

LVMH-owned Hennessy is expanding the reach of its Wild Rabbit campaign through mobile advertisements with different landing pages on Condé Nast-owned Vanity Fair’s mobile Web site that further personifies the brand’s lifestyle mantra.

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Chandon appeals to fashionable party hosts with The Cut mobile ad

December 16, 2013

LVMH-owned Domaine Chandon incorporated the holiday season into its mobile advertisement on New York magazine’s The Cut, hoping to become a part of its fashionable readers’ party season.

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Jimmy Choo merges Web site renovation with Pinterest trend

November 25, 2013

Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.

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