Articles Tagged ‘Jeff Hasen’


Sephora boosts relevancy of Beauty Board recommendations with personalized search

July 10, 2015

LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.

Share on FacebookShare on LinkedInShare on Twitter

Mastering the art of mobile persuasion

July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

Share on FacebookShare on LinkedInShare on Twitter

Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

Share on FacebookShare on LinkedInShare on Twitter

TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants

April 16, 2015

Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Mobile money flowing, it’s time to correct some mistakes

April 9, 2015

We can debate the exact definition of meaningful dollars, but we all have to agree that the projected $100 billion in mobile advertising spend in 2016 would fit into that category.

Share on FacebookShare on LinkedInShare on Twitter

Bally communicates timeless appeal with ’60s-inspired film

March 4, 2015

Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.

Share on FacebookShare on LinkedInShare on Twitter

Vertu compares smartphone to jewelry to entice Valentine’s Day purchases

February 6, 2015

British smartphone manufacturer Vertu is flaunting the “jewel-like” qualities of its latest Signature Touch Clous de Paris mobile device to compete with jewelers this Valentine’s Day.

Share on FacebookShare on LinkedInShare on Twitter

Jaeger-LeCoultre touts moonphase complications via mobile

January 23, 2015

Swiss watchmaker Jaeger-LeCoultre is helping owners set their watches’ moonphase complications without a trip to the boutique through a new mobile application.

Share on FacebookShare on LinkedInShare on Twitter

BMW uses YouTube ads to reach video enthusiasts

December 31, 2014

German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Chloé creates ecommerce link with handbag feature

November 3, 2014

French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style.

Share on FacebookShare on LinkedInShare on Twitter