Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.
Articles Tagged ‘Jeff Hasen’
Switzerland’s Jaeger-LeCoultre is broadening its affiliation with the world of cinematography through a partnership with Elle magazine and filmmaker Ry Russo-Young that uses film to create brand mythology.
French fashion house Chanel is promoting a portion of its fine jewelry collection through a Facebook campaign that displays new pieces inspired by the apparel and accessories brand’s camellia flower motif.
Bentley Motors’ new Bentley Home collection is designed to further cultivate the brand’s lifestyle image and showcase its commitment to craftsmanship.
Mercedes-Benz USA is looking out for owners with a 24/7 roadside assistance application that guides drivers through difficult situations such as flat tires and locked doors.
French jeweler Cartier is continuing the promotion of the recently relaunched Paris Nouvelle Vague collection through an email campaign, a series of social videos and a branded magazine.
Fashion label Diane von Furstenberg is promoting its fall/winter collection with a mobile advertisement on New York magazine’s The Cut aimed at fashion enthusiasts.
Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.
Beauty maker Lancôme is expanding its Lancôme Show advertising campaign through a sponsored post and mobile advertisements on New York magazine’s The Cut as a way to maintain interest in the product line.
Department store chain Neiman Marcus is pushing home products to the fashion-minded audience of New York magazine’s The Cut through a mobile advertisement.