German automaker Mercedes-Benz is boosting its new 2014 E-Class vehicles through two banner advertisements on the CBS News mobile applications.
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British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.
Condé Nast’s Vanity Fair is boosting awareness for its International Best-Dressed Challenge through a banner advertisement on its mobile site.
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
Italian fashion house Gucci is driving traffic to its newly updated mobile Web site through alluring ads on New York magazine’s The Cut.
German automaker BMW is showing off its concern for consumers’ safety with its i Ventures investment in family communications mobile application Life360.
Department store chain Barneys New York is boosting its mobile commerce efforts through an advertisement placed on The New York Times’ mobile site.
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst’s Town & Country magazine.