French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style.
Articles Tagged ‘Jeff Hasen’
Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.
In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.
German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.
Luxury fashion house Dior is promoting its classic “Lady Dior” handbag in a new mobile advertisement featuring its glossy crocodile counterpart.
French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.
French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.