French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.
Articles Tagged ‘Jeff Hasen’
French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.
High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.
German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.
U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.