Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.
Articles Tagged ‘John Casey’
Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.
British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.
Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.
Italian fashion house Fendi is showcasing its latest artist collaboration with Maria Pergay for Design Miami with digital content highlighting the event.
French fashion house Chloé sought the attention of holiday-driven consumers with an email blast sent on Black Friday promoting its latest fragrance, Chloé de Roses.
French atelier Chanel will debut a new film focusing on Gabrielle “Coco” Chanel’s return to fashion in the 1950s following World War II, directed by the brand’s creative director, Karl Lagerfeld.
Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.