French fashion house Chloé sought the attention of holiday-driven consumers with an email blast sent on Black Friday promoting its latest fragrance, Chloé de Roses.
Articles Tagged ‘John Casey’
French atelier Chanel will debut a new film focusing on Gabrielle “Coco” Chanel’s return to fashion in the 1950s following World War II, directed by the brand’s creative director, Karl Lagerfeld.
Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.
Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.
U.S. label Tom Ford is sharing its namesake founder’s dressing regimen and philosophy with a social video for its new men’s grooming collection to be released Nov. 1 that inspires consumers to achieve the same branded look.
British menswear label Alfred Dunhill is showcasing its new customization service in a video and social media posts to highlight the details of the tailoring experience.
Swiss watchmaker Jaeger-LeCoultre is building up its “Reinvent Yourself” video starring brand ambassador Diane Kruger with the inclusion of interactive features.
French jeweler Boucheron is targeting brand enthusiasts by releasing a high-end jewelry collection featuring eight pieces representative of the brand’s longstanding history.
Menswear label John Varvatos is uniting music and fashion again through its fall/winter campaign featuring iconic country singer Willie Nelson and his youngest sons, Lukas and Micah.
French jeweler Cartier seeks to raise consumer emotions for its newly revamped Paris Nouvelle Vague collection through a series of short films that give a different sensation for each product.