Articles Tagged ‘John Casey’


Chanel allows publications to debut latest Coco Mademoiselle campaign

March 24, 2014

French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.

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Hermès chronocles horology innovation before Baselworld

March 13, 2014

France’s Hermès is displaying the connection between its leather goods and timepieces through a chronological social video that shows the brand’s early pocket and wristwatches.

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Hermès show reverence for craft with silent behind-the-scenes footage

February 19, 2014

Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.

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Miu Miu participates in New York Fashion Week with film premiere

February 18, 2014

Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.

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Longines confirms equestrian affinity through FEI Nations Cup role

February 6, 2014

Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.

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Burberry expands Brit Rhythm campaign to debut female fragrance

January 29, 2014

British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.

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Gucci screens documentary at Haute Couture fashion week to reach niche audience

January 24, 2014

Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.

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Tamara Mellon unveils first campaign video to expand reach

December 17, 2013

Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.

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Fendi portrays creative side through Design Miami collaboration

December 12, 2013

Italian fashion house Fendi is showcasing its latest artist collaboration with Maria Pergay for Design Miami with digital content highlighting the event.

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Chloé attracts Black Friday consumers with fragrance email blast

December 3, 2013

French fashion house Chloé sought the attention of holiday-driven consumers with an email blast sent on Black Friday promoting its latest fragrance, Chloé de Roses.

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