Articles Tagged ‘Lexus’


Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

Share on FacebookShare on LinkedInShare on Twitter

Lexus expands reach of culinary festival sponsorship with food SUV

August 21, 2014

Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.

Share on FacebookShare on LinkedInShare on Twitter

Lexus spurs aspiring designers to interpret the senses

August 11, 2014

Toyota Corp.-owned Lexus is inviting designers to partake in its third annual Lexus Design Awards through Nov. 3.

Share on FacebookShare on LinkedInShare on Twitter

Lexus taps will.i.am for multichannel collaboration

August 7, 2014

Toyota Corp.’s Lexus is adding some flair to its NX model debut through a partnership with musician will.i.am.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany, handbags, Michael Kors and BMW – News briefs

August 6, 2014

Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.

Share on FacebookShare on LinkedInShare on Twitter

Lexus teams with Tumi to provide exclusive accessories for limited-edition line

August 5, 2014

Toyota Corp.’s Lexus is celebrating its 25th anniversary with a collection of Crafted Line vehicles for the 2015 model year.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

August 4, 2014

The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.

Share on FacebookShare on LinkedInShare on Twitter

Handbags, Toyota, Thailand and Ulysse Nardin – News briefs

August 1, 2014

Today in luxury marketing –  Luxury brands with the best bags; Toyota luxury boss says sub-$30K car “wouldn’t be a Lexus”; Call for phase-out of import duty on luxury fashion goods; Kering’s acquistion of Ulysse Nardin means more than you think.

Share on FacebookShare on LinkedInShare on Twitter

Dior, Japan, Audi and China – News briefs

July 29, 2014

Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.

Share on FacebookShare on LinkedInShare on Twitter

Lexus drives through the pages of Marvel

July 28, 2014

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.

Share on FacebookShare on LinkedInShare on Twitter