Articles Tagged ‘Lexus’


The enduring impact of auto anniversary efforts

May 20, 2015

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

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Lexus empowers African American students with scholarship

April 21, 2015

Toyota Corp.’s Lexus is bolstering its ongoing “Verses and Flow” initiative with a scholarship available to African American students.

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Lexus adds lenses to Milan Design Week competition

April 16, 2015

Toyota Corp.’s Lexus is expanding the reach of its Milan Design Week activities April 14-19 with a virtual tour and broad social media engagement.

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Top 10 luxury brand multichannel marketers of Q1

April 7, 2015

Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.

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Lexus hosts rap battle to generate interest in latest model

March 31, 2015

Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.

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Armani, Lexus, Fairmont and Tag Heuer – Live news

March 19, 2015

Luxury Daily’s live news from March 18 – Armani gets consumers involved in UNICEF campaign through beauty line; Lexus appeals to the senses with Milan Design Week display; Fairmont Macdonald gathers local community for unveiling; Tag Heuer evens out global pricing policy.

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Lexus appeals to the senses with Milan Design Week display

March 18, 2015

Toyota Corp.’s Lexus is giving consumers a multi-sensory experience through an upcoming exhibit during Milan Design Week.

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Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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Top 5 brand moments from last week

February 23, 2015

The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.

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Details, Dior, Hugo Boss and The Ritz-Carlton – Live news

February 19, 2015

Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.

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