German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
Articles Tagged ‘Lexus’
Luxury Daily’s live news updates from Nov. 19 – Bloomingdale’s creates sensory “wonderland” for holiday windows; Jaeger-LeCoutre is “transcending time” through cinematic exhibit; Lexus makes holiday appeal with North Pole narratives; Condé Nast closes Details magazine amid restructuring.
Toyota Corp.’s Lexus is gearing up for the holidays with a series of playful television spots.
Department store chain Barneys New York is “Chillin’ Out” with an ice-themed holiday effort.
Compared to other premium vehicles, Land Rovers are expected to depreciate in value the least over a three-year period.
Today in luxury marketing – US market a letdown for Europe’s luxury brands; Farfetch tries to reach a little further; With a hush, an American Lexus plant goes to work; The art market: New York bellwether sales.
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
Toyota Corp.’s Lexus is getting close to consumers with the reveal of its LF-FC concept model.
Today in luxury marketing – Kiton seeks to build women’s collection; Karl takes cruise to Cuba; Luxottica not “smug” despite record growth; High-tech Lexus LF-FC luxury concept runs on hydrogen, contains a hologram.
Toyota Corp.’s Lexus is taking “different routes” to promote its 2016 LX 570 SUV by using multichannel tactics.