Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.
Articles Tagged ‘Lexus’
Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.
Toyota Corp.-owned Lexus is looking to stand out at this year’s New York Fashion Week Sept. 4-11 with a multi-faceted installation by British fashion designer Gareth Pugh.
Toyota Corp.-owned Lexus is renewing its Eco Challenge to help young innovators get the support and resources they need through Dec. 8.
Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.
Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.
Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.
Toyota Corp.-owned Lexus is inviting designers to partake in its third annual Lexus Design Awards through Nov. 3.
Toyota Corp.’s Lexus is adding some flair to its NX model debut through a partnership with musician will.i.am.
Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.