Articles Tagged ‘Lexus’


Lexus celebrates holidays with branded GIFs

December 15, 2014

Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.

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Prada, Art Basel, Christie’s and Lexus – News briefs

December 9, 2014

Today in luxury marketing – Prada’s Patrizio Bertelli talks market readjustment; Art Basel Miami Beach grows as global attraction, cultural marketplace; Christie’s abrupt CEO exit to prompt auction house review; Lexus ponders drop-top options.

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Top 5 brand moments from last week

December 1, 2014

Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.

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Net-A-Porter, Jean Paul Gaultier, Lexus and Kendall Jenner – News briefs

November 25, 2014

Today in luxury marketing – European analysts weigh in on Net-A-Porter rumor; JPG workers’ protest; Lexus’ Bracken says 300K US sales “is within our grasp” this year; Keeping up with Kendall Jenner.

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Net-A-Porter, Hermès, Lexus and Tatler – Live news

November 24, 2014

Luxury Daily’s live news from Nov. 21 – Richemont said considering Net-A-Porter IPO; Hermès shows personality with handshake tutorial; Toyota recalls 422K Lexus vehicles for fuel leak; Tatler uncovers lifestyles of society personalities with TV documentary.

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Toyota recalls 422K Lexus vehicles for fuel leak

November 21, 2014

Toyota Corp. is recalling 422,509 of its Lexus models from 2006-2011 due to a chance of a fuel leak that can raise the risk of fires.

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Lexus muses on Santa’s magic in holiday campaign

November 21, 2014

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

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Luxury automakers show depth at LA Auto Show

November 18, 2014

Luxury automakers are keeping excitement high as the end of the year approaches with a number of concept releases during the Los Angeles Auto Show.

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Prada, Trump, Burberry and Lexus – Live news

November 13, 2014

Luxury Daily’s live news from Nov. 12 – Pradasphere travels to Hong Kong; Trump Chicago transforms into seasonal escape; Burberry H1 sales up 14pc; Lexus uses gradual reveal to build anticipation for concept car.

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Lexus uses gradual reveal to build anticipation for concept car

November 12, 2014

Toyota Corp.’s Lexus is using digital content to tease the LF-C2 concept vehicle prior to its official debut at the Los Angeles Auto Show.

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