Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.

Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June 10-16 at the Merion Golf Course in Ardmore, PA.

Toyota Corp.’s Lexus is prioritizing U.S. consumers by investing $360 million in its first manufacturing plant in the country that will make its best-selling vehicle.

Today in luxury marketing – Ralph Lauren makes changes to ecommerce operation; Ride a crystal glass elevator at Canali’s Madison Avenue flagship in New York; Jaguar’s $47,000 XF sedan offers easy price, plush ride; Toyota to start making Lexuses in US.

Today in luxury marketing – Diane Kruger lands Chanel beauty deal; Bottega Veneta hits luxury sweet spot; British invasion: Kurt Geiger’s big plans for the US; Lexus dethroned by BMW seeking under-50s buyers with IS.

Today in luxury marketing – Italian luxury brands post strong growth; Lexus chases Mercedes as sporty $89,000 LS adds luxury; Montblanc on how to be a luxury brand for many; Nominees, honorees set for 2013 CFDA Fashion Awards.

Today in luxury marketing – Androgyny and minimalism to stalk London Fashion Week; Moncler to design outerwear for VistaJet Crew; Lexus tops J.D. Power’s most dependable car ranking; What recession? Americans regain a craving for luxury.

Today in luxury marketing – Milly’s new logo reflects brand’s modern identity; Halston to open debut stores; Toyota recalls 1.29M vehicles for air bags, wipers; The most affordable luxury cars.

U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.

Luxury marketers tapped their audiences on various social media platforms to promote products, entertain, solicit feedback and give words of encouragement in 2012.