Today in luxury marketing – Chanel acquires first tannery to secure luxury bag supplies; Antoine Arnault named chairman of Loro Piana; Lexus splits with Germans, shuns sub-$30K luxury cars; That’s the spirit: Macallan whisky to open a new $160M distillery.
Articles Tagged ‘Lexus’
Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.
Today in luxury marketing: Alexander Wang unveils revamped site; Moncler IPO already covered more than 12 times; New directions for luxury hotel group Relais & Chateaux as it turns 60; Lexus shifts ad methods to help dealers compete.
Lexus is injecting some of the zest and energy brimming in its “Lexus Design Disrupted” efforts into the traditional “December to Remember” sales event to marry two sides of the brand’s image.
Toyota Corp.’s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5-8 with an executed version of the winning deviantArt contest design that embodies the brand’s receptive relationship with its fans.
Toyota Corp.’s Lexus has secured a permanent spot for its IS 350 F Sport model in the popular Electronic Arts mobile video game Real Racing 3 that will reach a dedicated gaming cohort of car enthusiasts.
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.
Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness via mobile.
Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.
Toyota Corp.’s Lexus is encouraging students to devise creative solutions for environmental problems with the possibility of winning a share of $500,000 in grants and scholarships.