Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is bolstering its ongoing “Verses and Flow” initiative with a scholarship available to African American students.
Toyota Corp.’s Lexus is expanding the reach of its Milan Design Week activities April 14-19 with a virtual tour and broad social media engagement.
Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.
Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.
Luxury Daily’s live news from March 18 – Armani gets consumers involved in UNICEF campaign through beauty line; Lexus appeals to the senses with Milan Design Week display; Fairmont Macdonald gathers local community for unveiling; Tag Heuer evens out global pricing policy.
Toyota Corp.’s Lexus is giving consumers a multi-sensory experience through an upcoming exhibit during Milan Design Week.
Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.
Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.