Articles Tagged ‘Lexus’


Luxury brands clarify vehicle ambitions at NY Auto Show

April 18, 2014

Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Lexus places chief engineer on the tweet seat for NX debut

April 14, 2014

Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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Dior, Daimler, Tesla and Lexus – News briefs

March 17, 2014

Today in luxury marketing – Peter Philips’ colorful plans for Dior; Daimler first to issue corporate ‘panda’ bond in China; Teslas in California help bring dirty rain to China; Lexus salesmen are begging Lexus to make a luxury van.

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Lexus joins the fight against childhood cancer via bold IS campaign

March 4, 2014

Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.

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Lexus affirms TV commitment with branded channel

February 12, 2014

Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.

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Lexus elevates 12 young designers from around the world via contest

February 3, 2014

Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.

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Lexus continues to foster artists via Milan design exhibition

January 27, 2014

Toyota Corp.’s Lexus is showcasing the works of three designers Apr. 8-13 at Milan Design Week as part of its ongoing “Amazing in Motion” campaign.

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Burberry, luxury auto, Lexus and European stocks – News briefs

January 16, 2014

Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.

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