Articles Tagged ‘Lexus’


Nordstrom, Harrods, Jeremy Scott and Missoni – Live news

February 12, 2016

Luxury Daily’s live news from Feb. 11 – Nordstrom shares retail footprint for 2019 New York debut; Harrods skips no detail with bridal prep services; Jeremy Scott drives into New York Fashion Week in branded SUVs; Missoni explores its colorful history in London exhibition.

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Jeremy Scott drives into New York Fashion Week in branded SUVs

February 11, 2016

U.S. fashion label Jeremy Scott is taking a mobile approach to sharing prints from its fall 2016 collection in a fleet of branded Lexus SUVs.

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Harry Winston, Lexus, Sotheby’s International Realty and Mandarin Oriental – Live news

February 11, 2016

Luxury Daily’s live news updates from Feb. 10 – Harry Winston creates limited-edition timepiece in support of amfAR; Lexus brings TV ad to life in immersive celebrity event; Sotheby’s centers real estate marketing mix on content; Mandarin Oriental gives face time to work on guests’ well-being.

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Lexus brings TV ad to life in immersive celebrity event

February 10, 2016

Toyota Corp.’s Lexus is highlighting the carefully crafted nature of its 2016 RX with a “bespoke performance” in London.

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Drivers more loyal to mass than luxury, but no need for alarm

January 6, 2016

On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.

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Lexus targets niche, confident professionals in new TV spots

January 5, 2016

Toyota Corp.’s Lexus is positioning its redesigned RX as the vehicle for the sophisticate in a new national advertising campaign.

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Luxury automakers lead the way in effective TV advertising

November 23, 2015

German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.

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Bloomingdale’s, Jaeger-LeCoultre, Lexus and Details – Live news

November 20, 2015

Luxury Daily’s live news updates from Nov. 19 – Bloomingdale’s creates sensory “wonderland” for holiday windows; Jaeger-LeCoutre is “transcending time” through cinematic exhibit; Lexus makes holiday appeal with North Pole narratives; Condé Nast closes Details magazine amid restructuring.

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Lexus makes holiday appeal with North Pole narratives

November 19, 2015

Toyota Corp.’s Lexus is gearing up for the holidays with a series of playful television spots.

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Barneys keeps its cool for frosty holiday efforts

November 19, 2015

Department store chain Barneys New York is “Chillin’ Out” with an ice-themed holiday effort.

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