Articles Tagged ‘Lexus’


Lexus taps Pandora favorites for concert series

September 17, 2014

Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.

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Scotland, Lexus, animal cruelty and Versace – News briefs

September 17, 2014

Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.

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Lexus taps emerging designer to disrupt fashion week conventions

September 3, 2014

Toyota Corp.-owned Lexus is looking to stand out at this year’s New York Fashion Week Sept. 4-11 with a multi-faceted installation by British fashion designer Gareth Pugh.

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Lexus spurs students to be environmental stewards

September 2, 2014

Toyota Corp.-owned Lexus is renewing its Eco Challenge to help young innovators get the support and resources they need through Dec. 8.

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Top 5 brand moments from last week

August 25, 2014

Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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Lexus expands reach of culinary festival sponsorship with food SUV

August 21, 2014

Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.

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Lexus spurs aspiring designers to interpret the senses

August 11, 2014

Toyota Corp.-owned Lexus is inviting designers to partake in its third annual Lexus Design Awards through Nov. 3.

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Lexus taps will.i.am for multichannel collaboration

August 7, 2014

Toyota Corp.’s Lexus is adding some flair to its NX model debut through a partnership with musician will.i.am.

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Tiffany, handbags, Michael Kors and BMW – News briefs

August 6, 2014

Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.

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