Articles Tagged ‘Lexus’


Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

February 23, 2015

The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.

Share on FacebookShare on LinkedInShare on Twitter

Details, Dior, Hugo Boss and The Ritz-Carlton – Live news

February 19, 2015

Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.

Share on FacebookShare on LinkedInShare on Twitter

Lexus shows passion, performance through cycling race partnership

February 18, 2015

Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.

Share on FacebookShare on LinkedInShare on Twitter

Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

February 17, 2015

Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.

Share on FacebookShare on LinkedInShare on Twitter

Michael Kors, Saks, Lexus and Four Seasons – Live news

February 11, 2015

Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.

Share on FacebookShare on LinkedInShare on Twitter

Lexus targets downtown crowd with Made Fashion Week lounge

February 10, 2015

Toyota Corp.’s Lexus is reaching out to trendy New Yorkers through a sponsored backstage lounge during Downtown creative hub Made’s fashion week.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

Share on FacebookShare on LinkedInShare on Twitter

Gucci, Chinese tourists, Balmain and Lexus – News briefs

February 3, 2015

Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.

Share on FacebookShare on LinkedInShare on Twitter