Articles Tagged ‘Lexus’


Lexus embraces virtual reality for model leads

October 15, 2014

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Top 10 social videos of Q3

October 2, 2014

Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.

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Yachts, Vogue China, Lexus and Chloé – News briefs

October 1, 2014

Today in luxury marketing – Luxury yacht sellers cut prices on multimillion-dollar toys; Vogue China editor: Luxury brands don’t get Chinese consumer; Toyota revives plan to launch luxury brand Lexus in India; Gaby Aghion, founder of Chloé Fashion House, dies at 93.

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Lexus mixes humor with technology in latest TV spots

September 19, 2014

Toyota Corp.’s Lexus is targeting young professionals in a pair of television spots for its new IS and ES sport sedan models.

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Lexus taps Pandora favorites for concert series

September 17, 2014

Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.

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Scotland, Lexus, animal cruelty and Versace – News briefs

September 17, 2014

Today in luxury marketing – Fashion industry wants Scotland to stay in the UK; China regulator questions Toyota Lexus division over parts pricing: sources; Saint Laurent, Burberry and Dior deny animal cruelty; Versace helps a restoration.

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Lexus taps emerging designer to disrupt fashion week conventions

September 3, 2014

Toyota Corp.-owned Lexus is looking to stand out at this year’s New York Fashion Week Sept. 4-11 with a multi-faceted installation by British fashion designer Gareth Pugh.

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Lexus spurs students to be environmental stewards

September 2, 2014

Toyota Corp.-owned Lexus is renewing its Eco Challenge to help young innovators get the support and resources they need through Dec. 8.

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Top 5 brand moments from last week

August 25, 2014

Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.

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