Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.
Articles Tagged ‘Lexus’
Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.
Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.
Toyota Corp.’s Lexus is showcasing the works of three designers Apr. 8-13 at Milan Design Week as part of its ongoing “Amazing in Motion” campaign.
Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.
Cartier, Breguet and Richard Mille lead advertisers in the January/February issue of Departures that explores 122 people, places and things worth knowing in 2014 and breaks tradition with a comic strip cover.
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
Today in luxury marketing – Chanel acquires first tannery to secure luxury bag supplies; Antoine Arnault named chairman of Loro Piana; Lexus splits with Germans, shuns sub-$30K luxury cars; That’s the spirit: Macallan whisky to open a new $160M distillery.
Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.