Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.
Toyota Corp.’s Lexus is showing consumers its experiential side with its inaugural Gran Fondo event.
Luxury Daily’s live news from April 26 – Dolce & Gabbana creates bespoke doll for children’s charity; Cunard remodels onboard menus for remastered Queen Mary 2; Moncler serves up vintage video game-inspired activewear; Lexus IS makes debut for global audience through reveal video.
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
Today in luxury marketing – Chanel opens fine jewelry boutique inside Bergdorf Goodman; How Hedi Slimane presaged fashion’s Instagram obsession; Hugo Boss replaces brand chief with company veteran amid turmoil; Lexus GS F: A luxury car with a steroid habit.
As Milan Design Week brings a global creative community to the Italian city, luxury brands are leveraging the extra foot traffic through artistic installations and events.
Toyota Corp.’s Lexus is showing its commitment to youth and the environment with its long-running Lexus Eco Challenge.
As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.