German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Articles Tagged ‘Lexus’
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
Today in luxury marketing – Will mass customization work for fashion?; Lexus hoverboard lifts carmaker into world of viral content; Why Tom feels less sexy; CFDA’s Diane Von Furstenberg, Steven Kolb reveal model health initiative letter prior to New York Fashion Week.
Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Luxury Daily’s live news from Aug. 13 – Donna Karan revamps social strategy as PR exec steps down; Dior taps blogger to inspire around makeup collections; Lexus releases SNL writers’ comedy series for subtle branding; Hublot highlights elite record through Chelsea Football Club placement.
Toyota Corp.’s Lexus is showing its sense of humor with the launch of the second season of its Web series “Hudson Valley Ballers” produced by Above Average.
Luxury Daily’s live news from Aug. 5 – Neiman Marcus reveals plans to go public; Buccellati hires new North American CEO; Selfridges speeds ecommerce with extended click and collect; Lexus tests limits of hoverboard flight with skateboarder film.
Toyota Corp.’s Lexus is showing its concept hoverboard in action with help from a professional skateboarder.
Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.