Articles Tagged ‘Lexus’


Lexus celebrates art and motion to bring attention to vehicles

July 7, 2014

Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Balenciaga, Lexus, Montblanc and Fabergé – News briefs

June 9, 2014

Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.

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Lexus guides consumers out of comfort zone in UrbanDaddy app

June 5, 2014

Toyota Corp.’s Lexus teamed up with lifestyle brand UrbanDaddy for an application that draws on Instagram to give fans a broader sense of popular cities.

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Lexus gives young filmmakers room to experiment in Life is Amazing series

June 2, 2014

Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.

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Lexus produces TV show to reach consumers in their homes

May 7, 2014

Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”

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Givenchy, Indian gold jewelers, Mercedes and Lexus – New briefs

April 29, 2014

Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.

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Luxury brands clarify vehicle ambitions at NY Auto Show

April 18, 2014

Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Lexus places chief engineer on the tweet seat for NX debut

April 14, 2014

Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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