Articles Tagged ‘Lexus’


Handbags, Toyota, Thailand and Ulysse Nardin – News briefs

August 1, 2014

Today in luxury marketing –  Luxury brands with the best bags; Toyota luxury boss says sub-$30K car “wouldn’t be a Lexus”; Call for phase-out of import duty on luxury fashion goods; Kering’s acquistion of Ulysse Nardin means more than you think.

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Dior, Japan, Audi and China – News briefs

July 29, 2014

Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.

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Lexus drives through the pages of Marvel

July 28, 2014

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.

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Lexus tours Australia to give consumers branded experience

July 25, 2014

Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.

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Lexus celebrates art and motion to bring attention to vehicles

July 7, 2014

Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Balenciaga, Lexus, Montblanc and Fabergé – News briefs

June 9, 2014

Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.

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Lexus guides consumers out of comfort zone in UrbanDaddy app

June 5, 2014

Toyota Corp.’s Lexus teamed up with lifestyle brand UrbanDaddy for an application that draws on Instagram to give fans a broader sense of popular cities.

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Lexus gives young filmmakers room to experiment in Life is Amazing series

June 2, 2014

Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.

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Lexus produces TV show to reach consumers in their homes

May 7, 2014

Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”

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