Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
Articles Tagged ‘Lexus’
The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.
Luxury Daily’s live news from Feb. 18 – Details appeals to watch enthusiasts with dedicated publication; Dior crafts mysterious note for spring men’s campaign; Hugo Boss diversifies viewpoints for fall runway livestream; Ritz-Carlton creates nighttime cocktail destination in Charlotte.
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
Toyota Corp.’s Lexus is reaching out to trendy New Yorkers through a sponsored backstage lounge during Downtown creative hub Made’s fashion week.
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.