Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Luxury Daily’s live news from Aug. 13 – Donna Karan revamps social strategy as PR exec steps down; Dior taps blogger to inspire around makeup collections; Lexus releases SNL writers’ comedy series for subtle branding; Hublot highlights elite record through Chelsea Football Club placement.
Toyota Corp.’s Lexus is showing its sense of humor with the launch of the second season of its Web series “Hudson Valley Ballers” produced by Above Average.
Luxury Daily’s live news from Aug. 5 – Neiman Marcus reveals plans to go public; Buccellati hires new North American CEO; Selfridges speeds ecommerce with extended click and collect; Lexus tests limits of hoverboard flight with skateboarder film.
Toyota Corp.’s Lexus is showing its concept hoverboard in action with help from a professional skateboarder.
Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.
Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Luxury Daily’s live news from July 23 – Dior teams with Guggenheim on two-night museum benefit; Where do luxury travelers prefer to vacation?; Chloé puts personalization in consumers’ hands with alphabet charms; Lexus visualizes emotional appeal through first heartbeat car.