Luxury automakers are keeping excitement high as the end of the year approaches with a number of concept releases during the Los Angeles Auto Show.
Articles Tagged ‘Lexus’
Luxury Daily’s live news from Nov. 12 – Pradasphere travels to Hong Kong; Trump Chicago transforms into seasonal escape; Burberry H1 sales up 14pc; Lexus uses gradual reveal to build anticipation for concept car.
Toyota Corp.’s Lexus is using digital content to tease the LF-C2 concept vehicle prior to its official debut at the Los Angeles Auto Show.
Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.
Today in luxury marketing – Dolce & Gabbana celebrates 10-year collaboration with Italian soccer team; Diane von Furstenberg raising California profile; The Lexus 450h is the mom jeans of luxury crossovers; Boat show a great place to find luxury homebuyers.
Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.
Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.