Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
Articles Tagged ‘Lexus’
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
Toyota Corp.’s Lexus is reaching out to trendy New Yorkers through a sponsored backstage lounge during Downtown creative hub Made’s fashion week.
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.
Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.
Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.
Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.