Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Luxury Daily’s live news from July 23 – Dior teams with Guggenheim on two-night museum benefit; Where do luxury travelers prefer to vacation?; Chloé puts personalization in consumers’ hands with alphabet charms; Lexus visualizes emotional appeal through first heartbeat car.
Toyota Corp.’s Lexus is exploring the physiological responses that its cars can elicit with a new concept vehicle that shows the driver’s heartbeat.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.
Luxury Daily’s live news from June 23 – Kering partners with US organizations to end campus sexual violence; Tom Ford sells ready-to-wear online through Net-A-Porter exclusive; Fordham, CFDA launch first fashion law degrees; Lexus gathers data for performance model from high altitude race.
Toyota Corp.’s Lexus is putting its new RCF GT Concept up against the elements during the upcoming Time Attack class of the Pikes Peak International Hill Climb.