Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.
Articles Tagged ‘Lexus’
Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.
Toyota Corp.’s Lexus teamed up with lifestyle brand UrbanDaddy for an application that draws on Instagram to give fans a broader sense of popular cities.
Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.
Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”
Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.
Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.