Toyota Corp.’s Lexus International is creating a luxury experience space Aug. 30 in Tokyo’s Aoyama district for brand loyalists to interact with the automaker and each other.
Articles Tagged ‘Lexus’
Many automakers rely upon recurring contests and trivia to remind consumers of their legacies and build social communities, but could these posts dilute their reputations?
Toyota Corp.’s Lexus is broadening its cross-media campaign for the 2014 Lexus IS with an interactive Web site that encourages fans to create an “Amazing Mix” for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, overnight accommodations and $2,000.
Toyota Corp.’s Lexus is promoting the 2014 IS vehicle with a collaboratively created, stop-motion Instagram film that draws on the perspectives of 212 fans to show the vehicle in a range of angles and tones.
Toyota Corp.’s Lexus is teaming up with deviantART to let fans flex their creative abilities by designing the exterior of a 2014 Lexus IS through Aug. 12 for a chance to win glory at the Sema Show in Las Vegas.
Toyota Corp.’s Lexus is giving Middle Eastern buyers an in-vehicle experience through a partnership with an augmented reality mobile application that puts consumers in the driver’s seat.
Today in luxury marketing – Chanel, Karl Lagerfeld headed for Dallas, TX; Dior chief says European luxury demand resilient; Auction delay to hurt Gemfields full-year revenue; Toyota releases $10,000 luxury bicycle.
Today in luxury marketing – Mir Capital, LVMH eyeing Pianoforte Holding; Lexus ads make bold move to regain luxury crown; Aston Martin owner gets creditor backing for debt restructuring; Luxury US real estate braces for foreign markets fallout.
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June 10-16 at the Merion Golf Course in Ardmore, PA.