Articles Tagged ‘Lexus’


Lexus visualizes emotional appeal through first heartbeat car

July 23, 2015

Toyota Corp.’s Lexus is exploring the physiological responses that its cars can elicit with a new concept vehicle that shows the driver’s heartbeat.

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Top 10 luxury brand social marketers of Q2

July 9, 2015

In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.

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Land Rover, Lexus, Porsche reach 10-year high in loyalty: report

July 1, 2015

In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.

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Lexus ditches wheels for new type vehicle

June 25, 2015

Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.

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Kering, Tom Ford, Fordham and Lexus – Live news

June 24, 2015

Luxury Daily’s live news from June 23 – Kering partners with US organizations to end campus sexual violence; Tom Ford sells ready-to-wear online through Net-A-Porter exclusive; Fordham, CFDA launch first fashion law degrees; Lexus gathers data for performance model from high altitude race.

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Lexus gathers data for performance model from high altitude race

June 23, 2015

Toyota Corp.’s Lexus is putting its new RCF GT Concept up against the elements during the upcoming Time Attack class of the Pikes Peak International Hill Climb.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Lexus unites racing, lifestyle aspects of brand through Webisodes

June 9, 2015

Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.

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Lexus reminds LGBT community “It Got Better” in video series

May 29, 2015

Toyota Corp.’s Lexus is uplifting consumers with a video series featuring the biographical tales of several celebrities as they navigated life as a member of the LGBT community.

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Lexus evokes emotion in social video for Enform app

May 26, 2015

Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.

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