Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Articles Tagged ‘Lexus’
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.
Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.
Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.
Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.
Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.