NEW YORK – Social media has opened the world up for millennials and for the first time has allowed luxury brands to directly interact with tomorrow’s affluent consumers.
Articles Tagged ‘Lexus’
Toyota Corp.’s Lexus is reaching out to women by promoting its 2016 IS series on Elle’s mobile Web site.
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
Today in luxury marketing – Will mass customization work for fashion?; Lexus hoverboard lifts carmaker into world of viral content; Why Tom feels less sexy; CFDA’s Diane Von Furstenberg, Steven Kolb reveal model health initiative letter prior to New York Fashion Week.
Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Luxury Daily’s live news from Aug. 13 – Donna Karan revamps social strategy as PR exec steps down; Dior taps blogger to inspire around makeup collections; Lexus releases SNL writers’ comedy series for subtle branding; Hublot highlights elite record through Chelsea Football Club placement.
Toyota Corp.’s Lexus is showing its sense of humor with the launch of the second season of its Web series “Hudson Valley Ballers” produced by Above Average.
Luxury Daily’s live news from Aug. 5 – Neiman Marcus reveals plans to go public; Buccellati hires new North American CEO; Selfridges speeds ecommerce with extended click and collect; Lexus tests limits of hoverboard flight with skateboarder film.