Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Articles Tagged ‘Lexus’
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.
Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.
Today in luxury marketing – Peter Philips’ colorful plans for Dior; Daimler first to issue corporate ‘panda’ bond in China; Teslas in California help bring dirty rain to China; Lexus salesmen are begging Lexus to make a luxury van.
Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.
Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.
Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.
Toyota Corp.’s Lexus is showcasing the works of three designers Apr. 8-13 at Milan Design Week as part of its ongoing “Amazing in Motion” campaign.
Today in luxury marketing – Burberry revenues rise 14pc in Q3; Hot, small luxury cars target younger buyers; Lexus sees years of methodical growth in emerging markets; European shares rise after World Bank forecast.