Articles Tagged ‘Lexus’


Luxury automakers show depth at LA Auto Show

November 18, 2014

Luxury automakers are keeping excitement high as the end of the year approaches with a number of concept releases during the Los Angeles Auto Show.

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Prada, Trump, Burberry and Lexus – Live news

November 13, 2014

Luxury Daily’s live news from Nov. 12 – Pradasphere travels to Hong Kong; Trump Chicago transforms into seasonal escape; Burberry H1 sales up 14pc; Lexus uses gradual reveal to build anticipation for concept car.

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Lexus uses gradual reveal to build anticipation for concept car

November 12, 2014

Toyota Corp.’s Lexus is using digital content to tease the LF-C2 concept vehicle prior to its official debut at the Los Angeles Auto Show.

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Lexus takes multichannel approach on RC campaign

November 4, 2014

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

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Dolce & Gabbana, Diane von Furstenberg, Lexus and boat shows – News briefs

November 3, 2014

Today in luxury marketing – Dolce & Gabbana celebrates 10-year collaboration with Italian soccer team; Diane von Furstenberg raising California profile; The Lexus 450h is the mom jeans of luxury crossovers; Boat show a great place to find luxury homebuyers.

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Lexus assists early-stage research with apps

October 23, 2014

Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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Lexus embraces virtual reality for model leads

October 15, 2014

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Top 10 social videos of Q3

October 2, 2014

Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014.

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