Today in luxury marketing – Is Valentino buying Balmain?; Selling luxury in Iran; Dubai still a hotspot for luxury shopping; Lexus presses on with no-haggle pricing as dealers push back.
Articles Tagged ‘Lexus’
A number of brands took advantage of consumers’ habit of believing everything they read on the Internet for a little April Fools’ Day fun.
Luxury Daily’s live news from March 18 – Chanel steps into the boys’ club with first men’s timepiece; Starwood intends to terminate merger agreement with Marriott; Valentino joins forces with Rome Opera as costume couturier; Barbie opens dream closet to explore high-fashion, culture.
Toyota Corp.’s Lexus is showing that the leather used within its models’ interiors is of a quality so high consumers will want to wear it.
Toyota Corp.’s Lexus is promoting its GS F in an unusually tactile manner.
Toyota Corp.’s Lexus is engaging basketball fans as a presenting sponsor of Yahoo Sports’ Tourney Pick’em, making its brand an integral part of March Madness.
Toyota Corp.’s Lexus is granting fans of ABC’s “Quantico” the opportunity to experience the world of the television drama firsthand through a scripted virtual reality experience.
Luxury Daily’s live news from March 3 – Badgley Mischka returns control to founding designers; Lexus celebrates safe homecomings in Scott Kelly-inspired short; Glenmorangie breathes new life into scotch casks with sunglass partnership; Isaia, Barneys team to explore joint passion for bespoke.
Toyota Corp.’s Lexus is appealing to a desire all consumers can relate to – arriving home safely each day.
Luxury Daily’s live news from Feb. 18 – Neiman Marcus focuses on core pillars to enter Long Island market; Veuve Clicquot aligns Champagne, Carnaval at branded event; Michael Kors, Altazarra look to Bergdorf as runway retail outlet; Hugo Boss under fire for unsavory labor conditions at Turkish garment factory.