Articles Tagged ‘Lexus’


Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

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Gucci, Chinese tourists, Balmain and Lexus – News briefs

February 3, 2015

Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.

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Lexus makes noise with Super Bowl ad

January 27, 2015

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

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Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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Prada, London Classic Car Show, Omega and Lexus – Live news

January 5, 2015

Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.

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Lexus updates GIF keyboard for New Year’s

January 2, 2015

Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.

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Top 10 luxury brand social videos of the year

December 26, 2014

Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.

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Top 5 brand holiday efforts of 2014

December 24, 2014

Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.

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Big-ticket presents need gift wrap too

December 24, 2014

Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.

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Lexus celebrates holidays with branded GIFs

December 15, 2014

Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.

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