Toyota Corp.’s Lexus is exploring the physiological responses that its cars can elicit with a new concept vehicle that shows the driver’s heartbeat.
Articles Tagged ‘Lexus’
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.
Luxury Daily’s live news from June 23 – Kering partners with US organizations to end campus sexual violence; Tom Ford sells ready-to-wear online through Net-A-Porter exclusive; Fordham, CFDA launch first fashion law degrees; Lexus gathers data for performance model from high altitude race.
Toyota Corp.’s Lexus is putting its new RCF GT Concept up against the elements during the upcoming Time Attack class of the Pikes Peak International Hill Climb.
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
Toyota Corp.’s Lexus is releasing a Webisode series that follows its professional racing driver James Rossiter through different aspects of the brand.
Toyota Corp.’s Lexus is uplifting consumers with a video series featuring the biographical tales of several celebrities as they navigated life as a member of the LGBT community.
Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.