Articles Tagged ‘Lexus’


Lexus spurs students to be environmental stewards

September 2, 2014

Toyota Corp.-owned Lexus is renewing its Eco Challenge to help young innovators get the support and resources they need through Dec. 8.

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Top 5 brand moments from last week

August 25, 2014

Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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Lexus expands reach of culinary festival sponsorship with food SUV

August 21, 2014

Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.

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Lexus spurs aspiring designers to interpret the senses

August 11, 2014

Toyota Corp.-owned Lexus is inviting designers to partake in its third annual Lexus Design Awards through Nov. 3.

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Lexus taps will.i.am for multichannel collaboration

August 7, 2014

Toyota Corp.’s Lexus is adding some flair to its NX model debut through a partnership with musician will.i.am.

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Tiffany, handbags, Michael Kors and BMW – News briefs

August 6, 2014

Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.

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Lexus teams with Tumi to provide exclusive accessories for limited-edition line

August 5, 2014

Toyota Corp.’s Lexus is celebrating its 25th anniversary with a collection of Crafted Line vehicles for the 2015 model year.

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Top 5 brand moments from last week

August 4, 2014

The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.

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Handbags, Toyota, Thailand and Ulysse Nardin – News briefs

August 1, 2014

Today in luxury marketing –  Luxury brands with the best bags; Toyota luxury boss says sub-$30K car “wouldn’t be a Lexus”; Call for phase-out of import duty on luxury fashion goods; Kering’s acquistion of Ulysse Nardin means more than you think.

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