Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
Articles Tagged ‘Lexus’
Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.
Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.
Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.
Today in luxury marketing – Prada’s Patrizio Bertelli talks market readjustment; Art Basel Miami Beach grows as global attraction, cultural marketplace; Christie’s abrupt CEO exit to prompt auction house review; Lexus ponders drop-top options.
Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.
Today in luxury marketing – European analysts weigh in on Net-A-Porter rumor; JPG workers’ protest; Lexus’ Bracken says 300K US sales “is within our grasp” this year; Keeping up with Kendall Jenner.