Toyota Corp.’s Lexus is celebrating its 25th anniversary with a collection of Crafted Line vehicles for the 2015 model year.
Articles Tagged ‘Lexus’
The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.
Today in luxury marketing – Luxury brands with the best bags; Toyota luxury boss says sub-$30K car “wouldn’t be a Lexus”; Call for phase-out of import duty on luxury fashion goods; Kering’s acquistion of Ulysse Nardin means more than you think.
Today in luxury marketing – Dior Couture sales rise 13.4pc in first half; In Japan, used luxury goes mainstream; Audi A7 TDI: good, clean (diesel) luxury; Car makers in China lack pricing luxury.
Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.
Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.
Toyota Corp. automaker Lexus is continuing its “Amazing in Motion” campaign with the STROBE project in Kuala Lumpur, Malaysia.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.
Toyota Corp.’s Lexus teamed up with lifestyle brand UrbanDaddy for an application that draws on Instagram to give fans a broader sense of popular cities.