Mobile became a vital channel for luxury marketing this year with many brands using the medium as part of all-encompassing campaigns or strong standalone efforts during the fourth quarter.
Articles Tagged ‘Lexus’
Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
Toyota Corp.’s Lexus is gaining exposure in the film industry through a partnership with The Weinstein Company to produce five short films from around the world in a series titled “Life is Amazing.”
Toyota Corp.’s Lexus is enhancing its year-end December to Remember Sales Event through a mobile initiative that allows consumers to influence a donation through Facebook or foursquare check-ins.
Today in luxury marketing – Balenciaga confirms Alexander Wang as new designer; Dolce and Gabbana lawyers ask for trial annulment; Ford aims for Lincoln rebound with new ads, Super Bowl spot; Lexus U.S. chief says sales will grow even if taxes rise.
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
Toyota Corp.’s Lexus is targeting New Yorkers who are visiting the AccuWeather mobile site through banner ads for the LS F Sport that lead to optimized content.
Toyota Corp.’s Lexus is capturing the brand’s revamped attitude in its 2013 LS sedan campaign that spans print and television.
Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.