Articles Tagged ‘Lexus’


Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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Prada, London Classic Car Show, Omega and Lexus – Live news

January 5, 2015

Luxury Daily’s live news from Jan. 2 – Prada teases new project with social video; London Classic Car Show debuts first event; Omega starts photo series in bell jars; Lexus updates GIF keyboard for New Year’s.

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Lexus updates GIF keyboard for New Year’s

January 2, 2015

Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.

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Top 10 luxury brand social videos of the year

December 26, 2014

Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.

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Top 5 brand holiday efforts of 2014

December 24, 2014

Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.

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Big-ticket presents need gift wrap too

December 24, 2014

Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.

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Lexus celebrates holidays with branded GIFs

December 15, 2014

Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.

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Prada, Art Basel, Christie’s and Lexus – News briefs

December 9, 2014

Today in luxury marketing – Prada’s Patrizio Bertelli talks market readjustment; Art Basel Miami Beach grows as global attraction, cultural marketplace; Christie’s abrupt CEO exit to prompt auction house review; Lexus ponders drop-top options.

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Top 5 brand moments from last week

December 1, 2014

Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.

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Net-A-Porter, Jean Paul Gaultier, Lexus and Kendall Jenner – News briefs

November 25, 2014

Today in luxury marketing – European analysts weigh in on Net-A-Porter rumor; JPG workers’ protest; Lexus’ Bracken says 300K US sales “is within our grasp” this year; Keeping up with Kendall Jenner.

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