Articles Tagged ‘Louis Vuitton’


John Varvatos, Tiffany, Louis Vuitton and Maserati – News briefs

July 22, 2014

Luxury Daily today – Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.

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Trump, Valentino, fashion magazines and BMW – News briefs

July 17, 2014

Today in luxury marketing – Trump Plaza to close, costing Atlantic City 1,000 jobs; Valentino Garavani releasing book with Assouline; Fashion magazines are missing the mark with shoppable content; BMW to recall 1.6 million cars on concerns over Takata air bags.

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Nicolas Ghesquière creates visual narrative for first Louis Vuitton campaign

July 16, 2014

France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.

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Top five brand moments from last week

July 14, 2014

Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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Mercedes, Fendi, Louis Vuitton and BMW – News briefs

June 27, 2014

Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.

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Louis Vuitton, Asia, Oscar de la Renta and affluent personalities – News briefs

June 17, 2014

Today in luxury marketing – Louis Vuitton’s World Cup case; Asia may take luxury lead from Europe; Oscar de la Renta teams with Shinola; What are the three affluent luxury personalities?

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Louis Vuitton outsources Father’s Day push to consumers via Pinterest

June 13, 2014

French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.

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Louis Vuitton looks to creative giants for limited-edition collection

June 4, 2014

French leather goods house Louis Vuitton is combining its past with present creative forces through a special project.

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Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.

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