Articles Tagged ‘Louis Vuitton’


Louis Vuitton, Hermès, Net-A-Porter and BMW – News briefs

August 21, 2014

Today in luxury marketing – The art of Louis Vuitton luxury; Inside Hermès: luxury’s secret empire; Retail goes offline to bring luxury alive; Sixt says BMW car-sharing profitable in most communities.

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China, Louis Vuitton, Ralph Lauren and Europe – News briefs

August 20, 2014

Today in luxury marketing – Five tips to drive ecommerce in China; Vuitton not yet responded to suit by luxury sneaker maker; Ralph Lauren wins counterfeit case in Italy; Europe factors to watch shares set to rally.

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Chanel, Land Rover, Louis Vuitton and Jaguar – News briefs

August 14, 2014

Today in luxury marketing – Karlie Kloss is the new face of Chanel’s Coco Noir fragrance; Land Rover recalls 46,515 SUVs in US, Canada for air bag issue; Louis Vuitton to land in Dover Street Market; Upcoming Jaguar XE Sedan: Mostly aluminum for fuel efficiency with luxury.

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Tiffany, handbags, Michael Kors and BMW – News briefs

August 6, 2014

Today in luxury marketing – Could Tiffany lose its famous blue?; Upending expectations about the hottest handbag brands; Michael Kors aims its retail mojo at men; New models and China sales help BMW top profit forecast.

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Louis Vuitton takes shoes on tour of Paris in social video

August 5, 2014

French apparel and accessories house Louis Vuitton is showing off the zipper details in its fall/winter 2014 collection of shoes in a short video.

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John Varvatos, Tiffany, Louis Vuitton and Maserati – News briefs

July 22, 2014

Luxury Daily today – Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.

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Trump, Valentino, fashion magazines and BMW – News briefs

July 17, 2014

Today in luxury marketing – Trump Plaza to close, costing Atlantic City 1,000 jobs; Valentino Garavani releasing book with Assouline; Fashion magazines are missing the mark with shoppable content; BMW to recall 1.6 million cars on concerns over Takata air bags.

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Nicolas Ghesquière creates visual narrative for first Louis Vuitton campaign

July 16, 2014

France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.

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Top five brand moments from last week

July 14, 2014

Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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