Articles Tagged ‘Louis Vuitton’


LVMH boosts corporate awareness with film restoration funding

May 17, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”


Chanel, Cartier tap appeal of design-themed WSJ. Magazine

May 1, 2013

Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.

Louis Vuitton showcases lesser-known product category in video series

April 18, 2013

French fashion house Louis Vuitton is pushing its history of producing table games with a new video installment.

Louis Vuitton, Mercedes, Audi and Boston – News briefs

April 17, 2013

Today in luxury marketing – LVMH hit by weak Asia demand; Daimler sets EADS exit timing with 61.1M-share sale; Audi design getting big overhaul?; Retailers on edge in wake of attack in Boston.

LVMH triggers emotional brand connections via behind-the-scenes events

April 11, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.

Louis Vuitton, Hermès, Dolce & Gabbana and Neiman Marcus – News briefs

April 2, 2013

Today in luxury marketing – Louis Vuitton launching campaign for Alma Bag; Hermès accuses luxury giant LVMH of stealthy takeover bid; Dolce & Gabbana ordered to cough up $440M; Online to offline: Neiman Marcus promotes online retail with Shanghai runway show.

Louis Vuitton, Bernard Arnault, Fisker and Learjet – News briefs

April 1, 2013

Today in luxury marketing – Has logo fatigue reached a tipping point?; Prince Charles knights Bernard Arnault; Fisker woes grow on staff furloughs, Dongfeng’s retreat; Who made that Learjet?

Louis Vuitton, Céline, Mercedes and Hearst – News briefs

March 29, 2013

Today in luxury marketing – Louis Vuitton film by Love magazine accused of promoting prostitution; On the wings of Céline; Daimler sees first-quarter earnings well below Q4 level; Steven Swartz to succeed Frank Bennack as CEO of Hearst Corp.

56pc of luxury fashion brands lack Chinese ecommerce: L2 Think Tank

March 21, 2013

Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.

Ralph Lauren, Armani tap double exposure ad trend in WSJ. Magazine

March 20, 2013

Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.