Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.
Articles Tagged ‘Louis Vuitton’
French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.
Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.
French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.
German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.
Today in luxury marketing – All eyes on Nicolas Ghesquière’s debut at Louis Vuitton; Road to domination: Tesla is totally killing it right now; Europe share rally pauses, luxury stocks hit by EM exposure; China Vanke expands in US with Manhattan luxury condos.
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
French leather goods house Louis Vuitton attached personas to select models from its men’s bag collection to showcase the products’ utility.
While luxury jewelry brands are featuring diamonds and retailers are showcasing fine chocolate collections, fashion brands are focusing on entry-level goods and accessories for holiday gifting.