Articles Tagged ‘Louis Vuitton’


Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

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Louis Vuitton connects jewelry line to iconic trunk

March 31, 2014

French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.

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Nicolas Ghesquière takes a subdued approach for first Louis Vuitton show

March 6, 2014

Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.

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Louis Vuitton takes luggage collection on safari in campaign video

March 4, 2014

French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.

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BMW enlists Louis Vuitton for i8 luggage set

February 28, 2014

German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.

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Louis Vuitton, Tesla, luxury stocks and luxury real estate – News briefs

February 27, 2014

Today in luxury marketing – All eyes on Nicolas Ghesquière’s debut at Louis Vuitton; Road to domination: Tesla is totally killing it right now; Europe share rally pauses, luxury stocks hit by EM exposure; China Vanke expands in US with Manhattan luxury condos.

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Greenpeace urges luxury fashion brands to clean up production by 2020

February 19, 2014

International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.

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Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

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Louis Vuitton attaches personas to men’s bags to broaden appeal

February 7, 2014

French leather goods house Louis Vuitton attached personas to select models from its men’s bag collection to showcase the products’ utility.

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Luxury fashion brands focus on entry-level gifts for Valentine’s Day

February 5, 2014

While luxury jewelry brands are featuring diamonds and retailers are showcasing fine chocolate collections, fashion brands are focusing on entry-level goods and accessories for holiday gifting.

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