French fashion house Louis Vuitton is creating desire among consumers for its new spring handbag collection by filming campaign models talking about where they would take their favorite handbag.
Articles Tagged ‘Louis Vuitton’
NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.
Cartier, Breguet and Richard Mille lead advertisers in the January/February issue of Departures that explores 122 people, places and things worth knowing in 2014 and breaks tradition with a comic strip cover.
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
Luxury marketers sought global recognition with campaigns that added new dimensions without disrupting brand mystique in the fourth quarter of 2013.
Most luxury brands wish their followers a happy holiday season through social media by displaying a photo or writing their well wishes to remind loyal consumers that they are appreciated.
Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.
French leather goods house Louis Vuitton created an online game mimicking the classic arcade game Block Breaker to boost traffic to its tech cases category on its ecommerce site.
NEW YORK – A team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in stores.
Today in luxury marketing – FSI values Versace at $1.5B: sources; Seven & i Buys Stake in Barneys Japan; Vertu smartphone designer working on a luxury smartwatch; Charlotte Perriand’s lost masterpiece brought to life by Louis Vuitton.