Today in luxury marketing – Cavalli’s new owners see eventual IPO; Louis Vuitton loses checkerboard case; Andrew Bolton, the Met’s fashion mastermind; The latest fashion trend among millennial men? Luxury cologne.
Articles Tagged ‘Louis Vuitton’
French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut.
Today in luxury marketing – Tesla shares get late boost on April Fools’ press release; Metrick in, Marigay out at Saks; James Corden is fashion’s new darling; The power to start a trend.
Luxury Daily’s live news from March 6 – Saks welcomes consumers to Puerto Rico through social campaign; Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series; Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz; LVMH to host charity concert with Kanye West at Fondation Louis Vuitton.
French apparel and accessories maker Louis Vuitton is generating buzz around its recently opened Fondation Louis Vuitton with a charitable concert series.
Luxury Daily’s live news from March 2 – LVMH reopens Chinese-American training program following record results; Who are the most popular luxury CEOs?; Four Seasons Beijing lets guests become citizens; Louis Vuitton prompts wanderlust with latest campaign.
French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.
Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read.
Luxury Daily’s live news updates from Jan. 15 – Aston Martin continues Asian market focus in Seoul; Net-A-Porter, currency rates aid Richemont trading for Q3; Louis Vuitton retells serialized ad campaign for spring/summer 2015; Chloé generates interest in new fragrance via social giveaway.
French fashion house Louis Vuitton has released the second chapter of creative director Nicolas Ghesquirère’s advertising vision for the brand.