French apparel and leather goods maker Louis Vuitton is reasserting its association with luxury travel by republishing its City Guides book series, marking the collection’s 15th anniversary.
Articles Tagged ‘Louis Vuitton’
Today in luxury marketing – Gucci wins $144M in US counterfeit trial; Louis Vuitton shifts to higher-priced bags; Top 2pc of Chinese account for third of global luxury sales; Tesla tops California green-car credit sales in past year.
French fashion house Louis Vuitton enlisted artist and fashion filmmaker Quentin Jones to imbue its fall/winter accessories collection with her signature energetic and exuberant style.
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
Today in luxury marketing – Longchamp outpaces Vuitton by sticking to value-for-money luxury; Louis Vuitton fetes Sofia Coppola at Le Bon Marché; Bang & Olufsen’s loss widens on weak European markets; Karl sketches Coco: see Lagerfeld’s Chanel illustrations.
Social-mobile fashion application Pinxter is adding additional features in order to help brands survey consumer opinions and push mcommerce with branded images.
Today in luxury marketing – LVMH will not appeal AMF fine over Hermès; Louis Vuitton expands Ginza flagship; Daimler, Nissan to jointly build small luxury cars in Mexico; Second coming for Italy’s Bulgari in India.
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
Today in luxury marketing – Louis Vuitton brings muses to Tokyo; Neiman said to draw interest from CVC, KKR as it weighs IPO; Saint Laurent unveils a pair of leather sneaker style roller skates for $1,195; Asia to conquer luxury goods market.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.