Articles Tagged ‘Louis Vuitton’


Burberry’s brand value rose 42pc since last year: report

May 22, 2014

British fashion label Burberry saw the largest growth in brand value among luxury brands this past year, according to a new report from Millward Brown.

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Louis Vuitton highlights range of campaign through split mobile ad

May 9, 2014

French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.

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Louis Vuitton still number one in awareness for Chinese: report

May 6, 2014

Contrary to the notion that big name fashion labels are losing their luster among Chinese consumers, a new study from ContactLab finds that Louis Vuitton is at the top of the list for brand awareness.

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Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

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Louis Vuitton connects jewelry line to iconic trunk

March 31, 2014

French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.

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Nicolas Ghesquière takes a subdued approach for first Louis Vuitton show

March 6, 2014

Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.

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Louis Vuitton takes luggage collection on safari in campaign video

March 4, 2014

French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.

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BMW enlists Louis Vuitton for i8 luggage set

February 28, 2014

German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.

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Louis Vuitton, Tesla, luxury stocks and luxury real estate – News briefs

February 27, 2014

Today in luxury marketing – All eyes on Nicolas Ghesquière’s debut at Louis Vuitton; Road to domination: Tesla is totally killing it right now; Europe share rally pauses, luxury stocks hit by EM exposure; China Vanke expands in US with Manhattan luxury condos.

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Greenpeace urges luxury fashion brands to clean up production by 2020

February 19, 2014

International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.

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