Articles Tagged ‘Louis Vuitton’


Mercedes, Fendi, Louis Vuitton and BMW – News briefs

June 27, 2014

Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.

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Louis Vuitton, Asia, Oscar de la Renta and affluent personalities – News briefs

June 17, 2014

Today in luxury marketing – Louis Vuitton’s World Cup case; Asia may take luxury lead from Europe; Oscar de la Renta teams with Shinola; What are the three affluent luxury personalities?

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Louis Vuitton outsources Father’s Day push to consumers via Pinterest

June 13, 2014

French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.

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Louis Vuitton looks to creative giants for limited-edition collection

June 4, 2014

French leather goods house Louis Vuitton is combining its past with present creative forces through a special project.

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Burberry, Louis Vuitton, Gucci make top 10 in L2 China study

May 27, 2014

Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2′s latest China report asserts that the overall picture is rosier than this plunge suggests.

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Burberry’s brand value rose 42pc since last year: report

May 22, 2014

British fashion label Burberry saw the largest growth in brand value among luxury brands this past year, according to a new report from Millward Brown.

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Louis Vuitton highlights range of campaign through split mobile ad

May 9, 2014

French leather goods house Louis Vuitton is increasing the amount of campaign images consumers are exposed to with an advertisement on Women’s Wear Daily’s mobile Web site.

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Louis Vuitton still number one in awareness for Chinese: report

May 6, 2014

Contrary to the notion that big name fashion labels are losing their luster among Chinese consumers, a new study from ContactLab finds that Louis Vuitton is at the top of the list for brand awareness.

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Louis Vuitton, Burberry, BMW and Google – News briefs

April 10, 2014

Today in luxury marketing – Louis Vuitton drives LVMH’s Q1 sales; Burberry designer CEO shows shift to creatives in luxury; BMW’s big weapon in the luxury sales race: SUVs; Google checks in to the hotel business.

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Louis Vuitton connects jewelry line to iconic trunk

March 31, 2014

French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.

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