Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.
Articles Tagged ‘Louis Vuitton’
Today in luxury marketing – Louis Vuitton puts a new spin to luxury travel with Objets Nomades; Harrods partners with Dior on store takeover; Gucci, Lapo Elkann link up for second project; Margin-squeezing discounts catch up with Audi.
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.
French label Louis Vuitton is joining the social marketing efforts for its women’s Mini Icons handbag collection and new men’s accessories through a love poem Twitter campaign.
Today in luxury marketing – Frédéric Winckler heading to Louis Vuitton?; Under attack, Cairo hotel sends SOS via Twitter; Chanel sold-out dresses show that scarcity counts; Investcorp eyeing Italy luxury brands.
French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.
French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.
NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
Cartier, Breguet, Porsche, Bentley Motors and Louis Vuitton are among the luxury advertisers in the January/February issue of American Express Publishing’s Departures magazine that marks a 14.4 percent increase in ad revenue compared to the year-ago period.