Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.
Articles Tagged ‘Louis Vuitton’
Today in luxury marketing – Newest Condé fashion mag goes out of Style; Candy Crush: Who will win the fashion version?; Expanded Louis Vuitton store opens in Paris; The story behind Loro Piana’s extremely well-bred wool jacket.
French leather goods maker Louis Vuitton is encouraging guests to create a holiday wish list through an animated section of its Web site.
Today in luxury marketing – Anthony Ledru to head Louis Vuitton Americas; Valentino breaks the couture mold; Daimler opens Beijing R&D center to tune Mercedes-Benz to Chinese tastes: exec; Is Zanini leaving Schiaparelli already?
Luxury Daily’s live news from Oct. 30 – Barneys’ Artisan Day designers push for traffic through email; Louis Vuitton takes guests on tour of foundation; Four Seasons welcomes two properties to global mix; Vacheron Constantin elevates position in Japan.
French leather goods maker Louis Vuitton is giving fans unable to visit the opening a glimpse inside the Fondation Louis Vuitton.
The inaugural program at the Fondation Louis Vuitton opens Oct. 27 and will feature three stages of events over the course of the organization’s first year.
French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
The store of the future is beginning to make headway.