Articles Tagged ‘Louis Vuitton’


Ralph Lauren, Louis Vuitton target cultured readers of Tatler

March 18, 2013

Ralph Lauren, Louis Vuitton and other luxury marketers are seeking out the affluent, cultured readers in the April issue of Condé Nast’s Tatler magazine.


Louis Vuitton, Dior, Harrods, Gucci and Audi – News briefs

March 13, 2013

Today in luxury marketing – Louis Vuitton puts a new spin to luxury travel with Objets Nomades; Harrods partners with Dior on store takeover; Gucci, Lapo Elkann link up for second project; Margin-squeezing discounts catch up with Audi.

Louis Vuitton, Zegna push menswear in second M magazine issue

March 1, 2013

Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.

Is more TV marketing on the horizon for fashion marketers?

February 25, 2013

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

Louis Vuitton flaunts women’s, men’s accessories via Twitter love poems

February 7, 2013

French label Louis Vuitton is joining the social marketing efforts for its women’s Mini Icons handbag collection and new men’s accessories through a love poem Twitter campaign.

Louis Vuitton, InterContinental, Chanel and Italian brands – News briefs

January 30, 2013

Today in luxury marketing – Frédéric Winckler heading to Louis Vuitton?; Under attack, Cairo hotel sends SOS via Twitter; Chanel sold-out dresses show that scarcity counts; Investcorp eyeing Italy luxury brands.

Louis Vuitton flaunts Mini Icons collection via vibrant video

January 29, 2013

French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris.

Louis Vuitton boasts iconic designs via animated video

January 23, 2013

French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.

Value beyond the product is a priority in fashion retail: NRF speaker

January 15, 2013

NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.

Departures boasts 14pc ad revenue increase for January/February issue

January 11, 2013

Cartier, Breguet, Porsche, Bentley Motors and Louis Vuitton are among the luxury advertisers in the January/February issue of American Express Publishing’s Departures magazine that marks a 14.4 percent increase in ad revenue compared to the year-ago period.