Luxury hotels should cater to today’s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.

The Landmark Mandarin Oriental, Hong Kong, is collaborating with Jimmy Choo to offer a hotel package and afternoon tea that is inspired by the footwear label’s spring/summer 2013 collection.

The Peninsula Hotels is targeting Chinese travelers who will be in the United States for their New Year’s celebration with hotel packages and Van Cleef & Arpels shopping experiences at its properties in New York, Chicago and Los Angeles.

Four Seasons Resort Marrakech, Morocco, is offering holiday detox retreats to tap the health-consciousness of affluent travelers at this time.

Four Seasons Hotel Toronto is giving guests the opportunity to start 2013 off right with a special winter spa package and complimentary yoga class on New Year’s Day taught by renowned yogi Eoin Finn.

The Peninsula Hotels is boosting foot traffic by installing over-the-top holiday decorations and displays at its properties in New York, Chicago, Tokyo and Hong Kong.

Fairmont Hotels & Resorts is partnering with British Airways to offer frequent guests who are also members of British Airways Executive Club bonus points each time they stay at Fairmont.

New York-based department store Bergdorf Goodman and hospitality group The Leading Hotels of the World are partnering to offer affluent consumers a package at four Manhattan hotels that includes a shopping and dining experience.

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is tempting affluent guests with culinary experiences, diamond-infused facials and a lobby tree designed with Tiffany & Co.

Hotel chain Ritz-Carlton is enthralling its customers with warm-weather holiday retreats for families through an email that directs recipients to its Web site to explore and book trips.