Articles Tagged ‘luxury apparel’


Ralph Lauren targets affluent holiday shoppers via multichannel campaign

December 26, 2012

U.S. lifestyle label Ralph Lauren is targeting affluent holiday shoppers through a multichannel campaign that includes social media, print and digital efforts.

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Valentino flaunts spring collection via animated pop art video

December 7, 2012

Italian label Valentino is flaunting its new Pop Pois collection through a pop art video embedded on the collection’s Web site that shows off the polka dot products.

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Zegna engages savvy male consumers through Google+ campaign

November 9, 2012

Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.

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