Articles Tagged ‘luxury automaker’


Audi bolsters mobile ad placement with video

November 9, 2012

German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content which guides users to the brand’s mobile site.

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Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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TAG Heuer, Jaguar post fastest site-loading times in Q1

April 23, 2012

Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.

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