Today in luxury marketing – Richemont’s annual profits set to soar; Ex-Dior designer John Galliano, fired for anti-Semitic comment, will teach master class at Parsons; Jeremy Irons, Pierre Casiraghi front for Berluti campaign; Luxury carmakers chase India’s young, female and frugal.
Articles Tagged ‘luxury automakers’
Luxury automakers should sharpen their mobile advertising strategies and look to integrate new technologies since other industries seem to be dominating the medium.
Today in luxury marketing – US seizes 1,500 counterfeit Hermès purses at Port of Los Angeles; PPR close to buying jeweler Pomellato; Saks renovates Beverly Hills men’s store; China’s luxury car market is a prize but not for local firms.
Rolls-Royce Motor Cars is driving anticipation for its new Wraith model by releasing select images and videos of the model before its March 5 reveal.
British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.
British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.
Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.
Today in luxury marketing – Montblanc sets first U.S. pop-up shop; BMW tops Mercedes in luxury sales; Delhi’s date with Roberto Cavalli: Renowned designer ready to woo Indian clientele as he launches his first store in the country; Ford’s big plan to make Lincoln relevant again looks like it is working.
Today in luxury marketing – Jean Paul Gaultier’s fresh start; Jimmy Choo to open on Dover Street; Global stocks celebrate cliff deal; Luxury car buyers get kid-glove treatment from dealerships.