Articles Tagged ‘luxury automakers’


Richemont, John Galliano, Berluti and luxury automakers – News briefs

April 24, 2013

Today in luxury marketing – Richemont’s annual profits set to soar; Ex-Dior designer John Galliano, fired for anti-Semitic comment, will teach master class at Parsons; Jeremy Irons, Pierre Casiraghi front for Berluti campaign; Luxury carmakers chase India’s young, female and frugal.


Have luxury automakers forgotten mobile advertising?

March 20, 2013

Luxury automakers should sharpen their mobile advertising strategies and look to integrate new technologies since other industries seem to be dominating the medium.

Hermès, PPR, Saks and luxury automakers – News briefs

March 8, 2013

Today in luxury marketing – US seizes 1,500 counterfeit Hermès purses at Port of Los Angeles; PPR close to buying jeweler Pomellato; Saks renovates Beverly Hills men’s store; China’s luxury car market is a prize but not for local firms.

Rolls-Royce suggests power in digital marketing with final Wraith hype

February 27, 2013

Rolls-Royce Motor Cars is driving anticipation for its new Wraith model by releasing select images and videos of the model before its March 5 reveal.

Bentley solidifies market position between Rolls-Royce and Mercedes with Flying Spur specs

February 21, 2013

British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.

Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer

February 6, 2013

British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.

Affluent consumers rank Audi No. 1 luxury automaker: Luxury Institute

January 14, 2013

U.S.-based affluent consumers ranked Audi of America as the No. 1 luxury automaker in the past year, according to a new Luxury Institute survey.

Strong brand identity boosts luxury vehicle sales, puts BMW on top

January 11, 2013

Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.

Montblanc, luxury automakers, Roberto Cavalli and Lincoln Motor Co. – News briefs

January 7, 2013

Today in luxury marketing – Montblanc sets first U.S. pop-up shop; BMW tops Mercedes in luxury sales; Delhi’s date with Roberto Cavalli: Renowned designer ready to woo Indian clientele as he launches his first store in the country; Ford’s big plan to make Lincoln relevant again looks like it is working.

Jean Paul Gaultier, Jimmy Choo, stock market and luxury automakers – News briefs

January 3, 2013

Today in luxury marketing – Jean Paul Gaultier’s fresh start; Jimmy Choo to open on Dover Street; Global stocks celebrate cliff deal; Luxury car buyers get kid-glove treatment from dealerships.