Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.
Articles Tagged ‘luxury brands’
The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.
Why have luxury marketers lagged in adopting loyalty?
Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.
Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.
Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.
Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.
Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.