Articles Tagged ‘luxury brands’


What are luxury brands expanding for?

November 13, 2014

The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.

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Creating an effective loyalty strategy for luxury brands

August 11, 2014

Why have luxury marketers lagged in adopting loyalty?

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Luxury brands, Tiffany, Moncler and Italy – News briefs

February 25, 2014

Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.

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3 fundamental components of every luxury brand’s operating system

February 19, 2014

Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.

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Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs

January 24, 2014

Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.

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Luxury consumers, luxury brands, US retail and Audi – News briefs

January 3, 2014

Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.

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Tiffany, Hugo Boss, Raf Simons and luxury brands – News briefs

November 27, 2013

Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.

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London’s Sloane Street puts five-year plan into gear for luxury retail dominance

November 21, 2013

The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.

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Luxury brands pushing philanthropy as CSR

July 22, 2013

There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.

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Why mobile is an untapped opportunity for luxury brands

July 2, 2013

Where, only a year ago, 80 percent of all Web site traffic to luxury sites was from laptop and desktop computers, this has shrunk to less than 65 percent today. By this time next year, most luxury site visitors will use tablets and smartphones.

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