Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.
Articles Tagged ‘luxury brands’
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.
Where, only a year ago, 80 percent of all Web site traffic to luxury sites was from laptop and desktop computers, this has shrunk to less than 65 percent today. By this time next year, most luxury site visitors will use tablets and smartphones.
What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.
British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.
Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.