What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.

Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.

Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.

Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.

British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.

Affluent consumers are 40 percent more likely to make a purchase on a luxury retail Web site compared to non-affluent consumers, according to new data from Martini Media and comScore.

French fashion label Christian Dior is flaunting its J’Adore Dior fragrance and Lady Dior handbags in a new social video titled “As If By Magic” to get consumers excited about spring fashion.

Marketers Balmain and Laura Mercier are looking to grow their social communities through sidebar ad placements on Vogue.com that show their Twitter feeds and ask users to follow them.

Montblanc, a maker of writing instruments and watches, is driving ecommerce by offering customers the chance to purchase a bracelet as a holiday gift for a parent of a cancer patient at the Texas Children’s Cancer Center.

Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn.