Articles Tagged ‘luxury brands’


Experience is the new bling: How to build a modern luxury brand

April 6, 2015

Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.

Share on FacebookShare on LinkedInShare on Twitter

Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

Share on FacebookShare on LinkedInShare on Twitter

What are luxury brands expanding for?

November 13, 2014

The luxury space is becoming overcrowded and brands incapable of adapting to emergent market forces will falter, according to a new report by the Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Creating an effective loyalty strategy for luxury brands

August 11, 2014

Why have luxury marketers lagged in adopting loyalty?

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands, Tiffany, Moncler and Italy – News briefs

February 25, 2014

Today in luxury marketing – Luxury brands navigate a stagnant market; Tiffany & Co. names Ogilvy global creative agency of record; Moncler profit beats analysts’ estimates on US, Asian growth; Italian entrepreneurs step up stewardship.

Share on FacebookShare on LinkedInShare on Twitter

3 fundamental components of every luxury brand’s operating system

February 19, 2014

Reaching out beyond the confines of the brand itself to deliver meaningful material at the right time and place is what sets truly successful luxury brands apart nowadays.

Share on FacebookShare on LinkedInShare on Twitter

Zappos Couture, luxury timepieces, Chanel and Tesla – News briefs

January 24, 2014

Today in luxury marketing – André Leon Talley’s online magazine for Zappos Couture is now live; Luxury brands start to think mobile; Chanel reopens on Avenue Montaigne; Tesla unveils pricing strategy for China.

Share on FacebookShare on LinkedInShare on Twitter

Luxury consumers, luxury brands, US retail and Audi – News briefs

January 3, 2014

Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany, Hugo Boss, Raf Simons and luxury brands – News briefs

November 27, 2013

Today in luxury marketing – Tiffany Q3 net up nearly 50pc; Hugo Boss drops 2015 profit target on China slowdown; Raf Simons to sell ceramics at Piasa Rive Gauche auction house; Luxury brand stocks fall in Europe.

Share on FacebookShare on LinkedInShare on Twitter

London’s Sloane Street puts five-year plan into gear for luxury retail dominance

November 21, 2013

The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.

Share on FacebookShare on LinkedInShare on Twitter