Articles Tagged ‘Luxury FirstLook’


Market-specific celebrities and nuances help locate luxury consumers

January 22, 2016

NEW YORK – The key to reaching luxury consumers is understanding the nuances of the market, according to a senior executive from Modern Luxury who spoke at Luxury FirstLook: Strategy 2016.

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Consumer journey funnel leads from inspiration to digital integration

January 22, 2016

NEW YORK – For those in the print media space, the rise of digital platforms has become a driver in total growth, according to the editor in chief of Travel + Leisure at Luxury FirstLook: Strategy 2016.

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Wrapping up holiday advertisement spending

January 21, 2016

NEW YORK – The millions invested in holiday season advertising differs across platforms for luxury retailers and brands according to an executive from Kantar Media Ad Intelligence at Luxury FirstLook: Strategy 2016 on Jan. 20.

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Dream-based storytelling captures attention of larger demographic

January 21, 2016

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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All consumers treat themselves to luxury goods

January 21, 2016

NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual’s thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.

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After long journey, New York’s high-end real estate is here to stay

January 21, 2016

NEW YORK – New York’s status as a haven for ultra-luxury real estate is the culmination of a decades-long journey and primed to continue over the next several years, according to the CEO of Halstead Property at Luxury FirstLook: Strategy 2016 on Jan. 20.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Wealth-X

January 8, 2015

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Wealth-X

January 7, 2015

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Emerging brands lack the heritage needed for luxury status

January 16, 2014

NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.

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Peninsula Hotels gears up for global expansion

January 16, 2014

NEW YORK – A senior marketing executive at The Peninsula Hotels said at Luxury FirstLook: Strategy 2014 that the brand’s family-based heritage gives it a level of control over details that contractual hotels do not have.

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