Articles Tagged ‘Luxury FirstLook’


Emerging brands lack the heritage needed for luxury status

January 16, 2014

NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.

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Peninsula Hotels gears up for global expansion

January 16, 2014

NEW YORK – A senior marketing executive at The Peninsula Hotels said at Luxury FirstLook: Strategy 2014 that the brand’s family-based heritage gives it a level of control over details that contractual hotels do not have.

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La Prairie exec says luxury is the pinnacle of getting it right

January 16, 2014

NEW YORK – A senior executive at Swiss skincare marketer La Prairie at Luxury FirstLook: Strategy 2014 explained that the brand has elevated the customer to the center of its recent transformation.

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Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

NEW YORK – The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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Waldorf Astoria exec: Luxury is about convenience, choice, control

January 17, 2013

NEW YORK – A Waldorf Astoria executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that the status of true luxury is determined by convenience, choice and consumer control.

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Tourneau exec: Technology is key communication channel between customers, retailers

January 17, 2013

NEW YORK – A Tourneau executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that all technology should serve as a communication tool between consumers, sales associates and retailers.

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Forrester exec: 6 disciplines to boost loyalty via customer experience

January 17, 2013

NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

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Curation keeps mobile users engaged: Polar Mobile exec

January 17, 2013

NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation to drive traffic and keep mobile users engaged.

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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis

January 16, 2013

Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.

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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis

January 15, 2013

Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.

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