Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.
Articles Tagged ‘luxury hotels’
Today in luxury marketing – Top French court upholds copyright ruling; Daimler gets Aston Martin stake in engine supply deal; Versace hires Anthony Vaccarello; Luxury hotels up their holiday game.
Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.
Today in luxury marketing – BMW says Abenomics boosting Japan demand amid slump in Europe; Mercedes enjoys record May as compacts drive sales growth; Luxury hotels: Luring the next generation; Luxe brands take strategic approach to China’s lower-tier cities.
Recent articles have profiled how selective luxury hotels are actively involving staff in redesigning the patron experience. The assumption is that employees know what customers request and can anticipate their needs, creating an improved customer experience.
Luxury hotels should cater to today’s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.
The Leading Hotels of the World is refreshing its digital strategy through a new Web site that offers content to help consumers plan their trip along with a simplified booking platform.
The Peninsula Bangkok is engaging adventurous guests in native cultural activities to celebrate Thailand’s Songkran Festival April 10-17.
Four Seasons Hotel, Baku, Azerbaijan, is attracting guests with a series of special offers throughout the hotel to celebrate International Women’s Day.
Hotel chain Ritz-Carlton is partnering with Asprey to boost the hotel experience by offering the British jeweler and silvermith’s amenities in every guestroom.