Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
Articles Tagged ‘luxury marketing’
Timepiece valuation brand The Chronofy will launch a quarterly guide to consolidate information for pre-owned wristwatches.
German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker’s vehicles using the Photomode feature.
Four Seasons Resort Maui at Wailea, HI, is creating a getaway for couples that is affordable with a wide range of pre-planned activities.
Today in luxury marketing – Why Balmain’s designer loves Zara’s copies; The shoe wars heat up; Car makers in China lack pricing luxury; Kering Foundation supports “Bring Back Our Girls” campaign.
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
Italian jeweler Marco Bicego is using social media to take its consumers on a world tour.
Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.
Private jet charter company Magellan Jets is being recognized for its safety initiatives by the nonprofit Air Charter Safety Foundation.
British accessories brand Anya Hindmarch has set up a temporary mini-mart-themed boutique on London’s Mount Street.