Articles Tagged ‘luxury marketing’


Piaget extends awareness at eponymous polo cup via rose code

July 30, 2014

Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.

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Chronofy introduces guide to evaluate pre-owned watch market

July 30, 2014

Timepiece valuation brand The Chronofy will launch a quarterly guide to consolidate information for pre-owned wristwatches.

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BMW stokes in-game Gran Turismo interaction

July 30, 2014

German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker’s vehicles using the Photomode feature.

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Four Seasons Maui encourages aspirational couples to travel by offering incentives

July 30, 2014

Four Seasons Resort Maui at Wailea, HI, is creating a getaway for couples that is affordable with a wide range of pre-planned activities.

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Balmain, retail, automakers in China and Kering – News briefs

July 30, 2014

Today in luxury marketing – Why Balmain’s designer loves Zara’s copies; The shoe wars heat up; Car makers in China lack pricing luxury; Kering Foundation supports “Bring Back Our Girls” campaign.

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Where is the innovation in mobile advertising?

July 30, 2014

In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.

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Marco Bicego takes consumers around the world with jewelry diary

July 29, 2014

Italian jeweler Marco Bicego is using social media to take its consumers on a world tour.

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Frette teams up with client hotel for social contest

July 29, 2014

Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.

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Magellan Jets shows dedication to safety through further nonprofit ties

July 29, 2014

Private jet charter company Magellan Jets is being recognized for its safety initiatives by the nonprofit Air Charter Safety Foundation.

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Anya Hindmarch pop-up serves up clutches and ice cream cones

July 29, 2014

British accessories brand Anya Hindmarch has set up a temporary mini-mart-themed boutique on London’s Mount Street.

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