Today in luxury marketing – Moda Operandi raises more funds; Italy’s Moncler prices share sale at top of the range; Chanel’s Native American headdress on runway raises eyebrows; Eighteen charged in New York luxury car theft ring.
Articles Tagged ‘luxury marketing’
At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place.
French fashion house Chanel has tapped actress Kristen Stewart to star in its advertising campaign for its Métiers d’Art Paris-Dallas collection to further showcasing the U.S. inspiration behind the collection.
NEW YORK – A team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” presented a digital clienteling proposal Dec. 10 to senior executives of Louis Vuitton to help the brand build consumer relationships using digital touch points in stores.
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express PublishingDecember 12, 2013
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Menswear online retailer Mr Porter is unveiling a prize per day on its virtual advent calendar in December leading up to Christmas Day to give its consumers a reason to return to its Web site each day of the month.
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.
Peninsula Hotel Hong Kong celebrated its 85th anniversary Dec. 11 with a gala evening that featured work from Hong Kong artist Lee Chi Ching.
Switzerland’s Omega is highlighting its connection to the 1969 Apollo 8 lunar landing to educate watch enthusiasts about its latest Speedmaster Omega Co-Axial Chronograph.
The Ritz-Carlton is donating up to $100,000 to the Make-A-Wish Foundation Dec. 9-20 through a gift card initiative stemming from its Community Footprints canopy program.