Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.
Articles Tagged ‘luxury marketing’
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
Luxury hotels are preparing for school spring breaks with family-oriented packages that offer entertainment for guest of all ages.
Luxury Daily’s live news from Feb. 26 – Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week; Krug invites skiers to chill slopeside with pop-up eatery; Givenchy encourages consumer involvement via layered fragrances; Saks acts as cornerstone of Houston Galleria’s $250M transformation.
Today in luxury marketing – Buyers applaud London’s rich tapestry of talent; Marchionne raises Fiat Chrysler stake as Ferrari spin-off nears; Fendi does couture; Hyper-luxury cars are now selling faster than normal ones.
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.
Retail real estate brand Simon’s The Galleria in Houston, TX is undergoing a $30 million renovation to account for its new luxury tenants and affluent consumer behavior.
The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.
French fashion label Givenchy is allowing consumers to create their own scent profile each time they wear Ange ou Démon Le Parfum & Accord Illicite, a fragrance duo.