French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.
Articles Tagged ‘luxury marketing’
The Ritz-Carlton Shanghai, Pudong, is highlighting the efforts made by its staff to enhance guest experiences in a new social video.
Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.
Mandarin Oriental Singapore is getting prepared for the Singapore Night Race 2014 with a bespoke package for race enthusiasts.
Today in luxury marketing – Japan cautiously re-emerges as land of luxury; Swarovski spins ambitious web across the fashion jewelry market; Russian sanctions could hit luxury watchmaker Swatch; Mexico’s auto industry looks to luxury cars.
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
British retailer Selfridges is taking consumers on mini walking tours of its chocolate department to raise their cocoa awareness.
Swiss watchmaker Raymond Weil has tapped classical guitarist and recording artist Miloš Karadaglic to design a special edition maestro timepiece for charity.
Cashmere label Pringle of Scotland brought back its “Pringle Bulletin,” a newsletter distributed to employees in the 1950s and 1960s, as a digital update for its email subscribers.
Starwood Hotels & Resort’s loyalty program Starwood Preferred Guests is granting consumers exclusive access for the U.S. Open.