Articles Tagged ‘luxury marketing’


Longchamp diversifies gift guide effort to reach range of consumers

November 21, 2014

French leather goods maker Longchamp is targeting consumers at different price points with varied efforts this holiday season.

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LVMH, Auctionata, Mercedes and Bally – Live news

November 21, 2014

Luxury Daily’s live news from Nov. 20 – LVMH joins board of directors at French biodiversity foundation; Auctionata completes second auction from New York location; Mercedes reveals Maybach with panoramic roof technology; Bally returns to Art Basel for second chapter of exhibition.

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Venezuela, holidays, Audi and Karl Lagerfeld – News briefs

November 21, 2014

Today in luxury marketing – Venezuela increases luxury taxes to bolster state coffers; For the holidays, switch from tech to luxury; Audi looks to extend its pole position in China’s luxury car race; Kendall Jenner to appear in Karl Lagerfeld’s spring 2015 advertising campaign.

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Jaguar gets in touch with Indian culture at wedding event

November 20, 2014

Automaker Jaguar is the title sponsor of Trousseau Week, a 10-day, annual event in Bangalore, India, celebrating Indian weddings.

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Ritz-Carlton Dove Mountain hosts holiday options

November 20, 2014

The Ritz-Carlton Dove Mountain is offering five different overnight packages to entice guests to spend the holiday season in Arizona.

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Bally returns to Art Basel for second chapter of exhibition

November 20, 2014

Swiss footwear and accessories label Bally will be present at Art Basel in Miami this December for the second chapter of its “Function and Modernity” exhibition.

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Mercedes reveals Maybach with panoramic roof technology

November 20, 2014

German automaker Mercedes released the Maybach S 600 almost simultaneously at Auto Guangzhou in China and the LA Auto Show.

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Auctionata completes second auction from New York location

November 20, 2014

Online auction house Auctionata successfully completed its second event based in New York with Chrono24 as a partner for the “Modern & Vintage Timepieces” auction.

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LVMH joins board of directors at French biodiversity foundation

November 20, 2014

LVMH has been selected to join the Board of Directors of the Foundation for Research on Biodiversity to encourage research and awareness of sustainable actions that can be taken in France, Europe and the rest of the world.

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UHNW individuals make 19pc of all luxury purchases: report

November 20, 2014

The world’s ultra-high-net-worth population has increased by 6 percent over the past year, according to a new report by Wealth-X and UBS.

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