Real estate firm Engel & Völkers is delving into a new business that will reach a wider range of affluent consumers with the brokerage of business aircrafts and private jets.
Articles Tagged ‘luxury marketing’
In the United States, approximately 20 percent of the 239 million adults purchased at least one luxury item in the past year, according to a new report from Shullman Research Center.
German appliance maker Miele is raising awareness for the design appeal of its ranges with advertising efforts across a number of shelter publications.
Luxury Daily’s live news from May 28 – Louis Vuitton expands partnership with America’s Cup yachting race; Swarovski auctions art objects to support charitable foundation; Armani highlights anniversary bag with new social video; The Ritz-Carlton expands Asian offerings with new Macau location.
Today in luxury marketing – The making of a Cannes gown; BMW recalls vehicles with Takata air bags; An online luxury consignment house; Dior Homme’s Kris Van Assche to close independent label.
For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.
French leather goods house Louis Vuitton is continuing its support of the America’s Cup yachting race by sponsoring the World Series, Qualifiers and Challenger Playoffs, in addition to presenting the 35th America’s Cup Match itself.
Italian fashion label Giorgio Armani is continuing to promote its Le Sac 11 bag with a new social video that was shared to its Facebook and Instagram accounts.
Hotel chain The Ritz-Carlton is expanding its locations in the South Pacific by opening a new property in the Special Administrative Region of Macau.
Precision-cut crystal maker Swarovski is auctioning off a selection of art objects designed by the nominees for the Swarovski Award for Emerging Talent from the Council of Fashion Designers of America.