Articles Tagged ‘luxury marketing’


Hermès, Tag Heuer, Valextra and Vietnam – News briefs

September 16, 2014

Today in luxury marketing – Hermès to expand in China as other luxury brands pull back; LVMH’s Tag Heuer has plans for smartwatch: paper; Alessandra Bettari named Valextra CEO; Vietnam: Asia’s newest luxury hotspot.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Lalique, Ferragamo aim for gifting with wine glass carrier collaboration

September 15, 2014

French glass and crystal maker Lalique has teamed up with Italian leather goods brand Salvatore Ferragamo on a leather briefcase to house wine glasses.

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Fred Leighton expands online footprint with 1stdibs launch

September 15, 2014

Estate and vintage jewelry house Fred Leighton has joined online marketplace 1stdibs to expand the reach of its collectible pieces.

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Moda Operandi opens physical trunk show space to enable in-person viewing

September 15, 2014

Online trunkshow retailer Moda Operandi is expanding its reach in Britain with a new bricks-and-mortar space opened just in time for London Fashion Week.

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Jean Paul Gaultier quits ready-to-wear to focus on couture, beauty

September 15, 2014

French fashion label Jean Paul Gaultier’s spring/summer 2015 runway show later this month will be the brand’s last ready-to-wear presentation.

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Anya Hindmarch makes edible fashion with Kellogg’s collaboration

September 15, 2014

British accessories label Anya Hindmarch is bringing its grocery-themed fall/winter 2014 collection to life during London Fashion Week with a Kellogg’s partnership.

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Burberry makes fashion show livestream interactive with commerce

September 15, 2014

British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.

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Saks employees’ arrest for identity theft will not tarnish retailer’s image

September 15, 2014

Following the arrest of a handful of employees on charges of credit card theft, what should department store chain Saks Fifth Avenue do going forward?

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Online-only retailers top holiday shopping destination among affluent: report

September 15, 2014

A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.

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