Articles Tagged ‘luxury marketing’


Bugatti brings apparel line to Alps to show lifestyle ambitions

July 23, 2014

French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.

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The Ritz-Carlton Shanghai showcases employee enthusiasm in live performance

July 23, 2014

The Ritz-Carlton Shanghai, Pudong, is highlighting the efforts made by its staff to enhance guest experiences in a new social video.

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Gucci, Louis Vuitton go for early fashion push in August edition of Tatler

July 23, 2014

Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.

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Mandarin Oriental Singapore provides package for racing event

July 23, 2014

Mandarin Oriental Singapore is getting prepared for the Singapore Night Race 2014 with a bespoke package for race enthusiasts.

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Japan, Swarovski, Swatch Group and Mexico – News briefs

July 23, 2014

Today in luxury marketing – Japan cautiously re-emerges as land of luxury; Swarovski spins ambitious web across the fashion jewelry market; Russian sanctions could hit luxury watchmaker Swatch; Mexico’s auto industry looks to luxury cars.

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What the AmEx-Uber partnership signals about customer engagement

July 23, 2014

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

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Selfridges hosts chocolate walking tour to introduce range of offerings

July 22, 2014

British retailer Selfridges is taking consumers on mini walking tours of its chocolate department to raise their cocoa awareness.

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Raymond Weil furthers musical ties with guitarist-designed watch

July 22, 2014

Swiss watchmaker Raymond Weil has tapped classical guitarist and recording artist Miloš Karadaglic to design a special edition maestro timepiece for charity.

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Pringle of Scotland revives employee newsletter in email blast

July 22, 2014

Cashmere label Pringle of Scotland brought back its “Pringle Bulletin,” a newsletter distributed to employees in the 1950s and 1960s, as a digital update for its email subscribers.

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Starwood offers branded experiences during US Open to reward loyalists

July 22, 2014

Starwood Hotels & Resort’s loyalty program Starwood Preferred Guests is granting consumers exclusive access for the U.S. Open.

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