Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.
Articles Tagged ‘luxury marketing’
Oscar de la Renta found the right creative mind to take over his eponymous brand.
Luxury Daily’s live news from Oct. 17 – Jimmy Choo opens on London Stock Exchange; Cartier courts upscale male audience with branded content on CNN; Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut; Land Rover gifts first Discovery Sport to Virgin Galactic.
Today in luxury marketing – LVMH: It may be time for a smartwatch; ISPs told to block fake luxury goods sales; China’s jet set spends overseas, while luxury sales rise in the US; London’s Bond Street to undergo $32M makeover to become luxury promenade.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.
Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.
British automaker Jaguar Land Rover is celebrating the production of its first Land Rover Discovery Sport premium compact SUV at its Halewood, United Kingdon factory.
Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.
Following a number of cancelled listings, Jimmy Choo began trading on the London Stock Exchange Oct. 17.