Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.
Articles Tagged ‘luxury marketing’
Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.
German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.
Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.
Today in luxury marketing – Six must dos for successful luxury goods marketing; Luxury car brands bet on super-rich; Omega and other luxury watch brands target knock-off smartwatch faces; Want a watch to go with that Aston Martin?
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
Four Seasons Resort Orlando, FL, at Walt Disney World is piquing the interest of families this holiday season with thematic offers.
French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.
French leather goods maker Hermès is sending out a team of “Super H” scarves to patrol the night skies in a new social video.