Articles Tagged ‘luxury marketing’


Lancôme encourages online purchases with visualizer tool

November 26, 2014

Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.

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Maserati looks back to origins by honoring entrepreneurs

November 26, 2014

Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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Hermès, Lanvin, Tiffany and Penhaligon’s – Live news

November 26, 2014

Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.

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Luxury marketing, India, counterfeits and timepieces – News briefs

November 26, 2014

Today in luxury marketing – Six must dos for successful luxury goods marketing; Luxury car brands bet on super-rich; Omega and other luxury watch brands target knock-off smartwatch faces; Want a watch to go with that Aston Martin?

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Inviting nominations for the 2014 Luxury Daily Awards

November 26, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Four Seasons suffuses Orlando resort with holiday spirit

November 25, 2014

Four Seasons Resort Orlando, FL, at Walt Disney World is piquing the interest of families this holiday season with thematic offers.

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Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

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Hermès targets comic book fans with superhero scarves

November 25, 2014

French leather goods maker Hermès is sending out a team of “Super H” scarves to patrol the night skies in a new social video.

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