With consumer confidence still on uncertain ground, affluent individuals are exploring avenues that will provide exclusive experiences, but at a fraction of the cost.
Articles Tagged ‘luxury marketing’
Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.
Luxury Daily’s live news from Aug. 26 – Neiman Marcus expands visual search to provide instant gratification to consumers; Brands pay homage to man’s best friend with National Dog Day efforts; XOJet exceeds profit expectations through multifaceted marketing; Four Seasons Boston brings back loyal guests with holiday tea event.
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
Four Seasons Hotel Boston is reviving a tradition for its youngest guests with its holiday season Teddy Bear Tea.
During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.
Private jet charter firm XOJet has seen an uptick in public awareness for its services following a multichannel marketing push that centered on a commercial and new mobile site.
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.