Articles Tagged ‘luxury marketing’


Kering works to develop recyclable textile technology for sustainability

April 1, 2015

French luxury conglomerate Kering is doing its part to promote sustainability by partnering with a new technology company to develop innovative strategies for recycling fabric.

Share on FacebookShare on LinkedInShare on Twitter

Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

Share on FacebookShare on LinkedInShare on Twitter

Missoni goes psychedelic with new campaign video for spring

April 1, 2015

Italian fashion label Missoni is looking to brighten consumers’ moods by releasing its fun and quirky spring/summer 2015 campaign video.

Share on FacebookShare on LinkedInShare on Twitter

Mandarin Oriental pushes guest-generated content with Fans of MO platform

April 1, 2015

Mandarin Oriental Hotel Group is creating its own social channel with user-generated content that encourages guests to share their experiences.

Share on FacebookShare on LinkedInShare on Twitter

Condé Nast exec: Mobile advertising is about motivation, not just impressions

April 1, 2015

NEW YORK – A Condé Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.

Share on FacebookShare on LinkedInShare on Twitter

Galeries Lafayette, Dior, Bang & Olufsen and Mandarin Oriental – Live news

April 1, 2015

Luxury Daily’s live news from March 31 – Galeries Lafayette prioritizes international business with store closings; Dior looks back to fragrance heritage with handcrafted amphoras; Bang & Olufsen automotive looks to grow from acquisition; Mandarin Oriental Tokyo takes consumers to great heights.

Share on FacebookShare on LinkedInShare on Twitter

Haute couture, Versace, Hillier Bartley and March Madness – News briefs

April 1, 2015

Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.

Share on FacebookShare on LinkedInShare on Twitter

The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

Share on FacebookShare on LinkedInShare on Twitter

Galeries Lafayette prioritizes international business with store closings

March 31, 2015

Department store chain Galeries Lafayette is closing two of its underperforming stores in France in order to focus on its international expansion plan.

Share on FacebookShare on LinkedInShare on Twitter

Dior looks back to fragrance heritage with handcrafted amphoras

March 31, 2015

French fashion house Dior is bringing its couture aesthetic to its perfumes with a bespoke jar.

Share on FacebookShare on LinkedInShare on Twitter