Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.
Articles Tagged ‘luxury marketing’
Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Today in luxury marketing – Meet the new face of Dior: She’s 14 and her runway walk sparked major controversy; $48,000 ovens? Meet the luxury retailer selling appliances like Apple, Tiffany; How to acquire a luxury watch, 21st century-style; Saks Fifth Avenue to debut shoe-only format.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.
Beauty marketer Estée Lauder is giving consumers a midsummer treat as part of a new collaboration with fashion retailer Opening Ceremony.
Premier furniture distributor Luxury Brands Lifestyle, LLC, is expanding its presence in the United States with the opening of its first flagship store in Miami.
U.S. electric automaker Tesla is expanding its sales force to include consumers with the introduction of a new referral program intended to promote sales.
Four Seasons Hotels and Resorts is taking guests up, up and away with a unique offering of helipad yoga designed to relieve stress and cleanse the mind, all while observing the beauty of the Los Angeles skyline.