Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
Articles Tagged ‘luxury marketing’
German automaker Audi’s brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.
British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.
British stationery and leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.
France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.
Four Seasons Hotels and Resorts is preparing for its next around the world package April 20 through May 5 that centers on the arts while traveling throughout Europe.
Dior, Omega and Prada were among the marketers vying for attention in the newly redesigned Condé Nast Traveler’s March issue.
Today in luxury marketing – Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.
The increasing use of mobile has put pressure on marketers to understand the mobile experience and design their mobile marketplace to appeal to today’s shoppers.
Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.