French leather goods maker Longchamp is targeting consumers at different price points with varied efforts this holiday season.
Articles Tagged ‘luxury marketing’
Luxury Daily’s live news from Nov. 20 – LVMH joins board of directors at French biodiversity foundation; Auctionata completes second auction from New York location; Mercedes reveals Maybach with panoramic roof technology; Bally returns to Art Basel for second chapter of exhibition.
Today in luxury marketing – Venezuela increases luxury taxes to bolster state coffers; For the holidays, switch from tech to luxury; Audi looks to extend its pole position in China’s luxury car race; Kendall Jenner to appear in Karl Lagerfeld’s spring 2015 advertising campaign.
Automaker Jaguar is the title sponsor of Trousseau Week, a 10-day, annual event in Bangalore, India, celebrating Indian weddings.
The Ritz-Carlton Dove Mountain is offering five different overnight packages to entice guests to spend the holiday season in Arizona.
Swiss footwear and accessories label Bally will be present at Art Basel in Miami this December for the second chapter of its “Function and Modernity” exhibition.
German automaker Mercedes released the Maybach S 600 almost simultaneously at Auto Guangzhou in China and the LA Auto Show.
Online auction house Auctionata successfully completed its second event based in New York with Chrono24 as a partner for the “Modern & Vintage Timepieces” auction.
LVMH has been selected to join the Board of Directors of the Foundation for Research on Biodiversity to encourage research and awareness of sustainable actions that can be taken in France, Europe and the rest of the world.
The world’s ultra-high-net-worth population has increased by 6 percent over the past year, according to a new report by Wealth-X and UBS.