Articles Tagged ‘luxury marketing’


Housing market enters slump as prices fall for first time since 2011: Redfin

May 4, 2016

The luxury housing market is in a slump, with prices falling 1.1 percent in the first quarter of 2016 compared to the year-ago period, according to a new report from Redfin.

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Lincoln highlights service upgrades to entice affluent clientele

May 4, 2016

U.S.-based Lincoln Motor Company is appealing to the affluent with the 2017 Lincoln Continental.

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One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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Proper use of digital in selling personal luxury goods

May 4, 2016

As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.

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Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands

May 3, 2016

Amazon’s favorability among the affluent represents a long-term concern for luxury brands, according to a new report from the Shullman Research Center.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

May 3, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Prada turns SoHo boutique into immersive runway recap

May 3, 2016

Italian fashion house Prada is temporarily turning its Broadway Epicenter in New York into an artistic exploration of its collections.

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Omega slows planet’s ticking with CSR initiative and feature film

May 3, 2016

Swiss watchmaker Omega is helping to ensure humans’ time on earth does not run out too soon.

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Valentino explores unisex dressing with perfectly imperfect capsule

May 3, 2016

Italian apparel and accessories label Valentino is getting back to basics with a gender-neutral line of classic pieces.

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Ferrari extends brand with mobile magazine, artist profiles

May 3, 2016

Italian automaker Ferrari is finding a new way to stay in consumers’ lives with the launch of the Ferrari Magazine mobile application.

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