Articles Tagged ‘luxury marketing’


Little Emperors discounts travel amid affluents’ financial uncertainties

August 27, 2015

With consumer confidence still on uncertain ground, affluent individuals are exploring avenues that will provide exclusive experiences, but at a fraction of the cost.

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Children set to become luxury’s latest consumer

August 27, 2015

Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Lack of WiFi on selling floor is a serious concern: report

August 27, 2015

Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.

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Neiman Marcus, National Dog Day, XOJet and Four Seasons – Live news

August 27, 2015

Luxury Daily’s live news from Aug. 26 – Neiman Marcus expands visual search to provide instant gratification to consumers; Brands pay homage to man’s best friend with National Dog Day efforts; XOJet exceeds profit expectations through multifaceted marketing; Four Seasons Boston brings back loyal guests with holiday tea event.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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Four Seasons Boston brings back loyal guests with holiday tea event

August 26, 2015

Four Seasons Hotel Boston is reviving a tradition for its youngest guests with its holiday season Teddy Bear Tea.

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Brands pay homage to man’s best friend with National Dog Day efforts

August 26, 2015

During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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XOJet exceeds profit expectations through multifaceted marketing

August 26, 2015

Private jet charter firm XOJet has seen an uptick in public awareness for its services following a multichannel marketing push that centered on a commercial and new mobile site.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 26, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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