Articles Tagged ‘luxury vehicles’


Strong brand identity boosts luxury vehicle sales, puts BMW on top

January 11, 2013

Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.

Share on FacebookShare on LinkedInShare on Twitter

Rolls-Royce engages historically-inclined consumers through artistic video

December 18, 2012

British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.

Share on FacebookShare on LinkedInShare on Twitter

BMW taps consumer emotions via holiday video effort

December 17, 2012

BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.

Share on FacebookShare on LinkedInShare on Twitter

Ritz-Carlton bolsters rewards program in China through Mercedes-Benz partnership

December 14, 2012

Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.

Share on FacebookShare on LinkedInShare on Twitter

Rolls-Royce aims for aspirational owners via vehicle customization app

December 11, 2012

British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create their own Phantom Series II vehicle.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz thanks 9M Facebook fans via social video

December 4, 2012

German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.

Share on FacebookShare on LinkedInShare on Twitter

Land Rover targets male sports enthusiasts via ESPN sponsorship

December 3, 2012

Land Rover North America is targeting the male demographic and college sports enthusiasts with a sponsorship of ESPN’s coverage of NCAA men’s basketball.

Share on FacebookShare on LinkedInShare on Twitter

Rolls-Royce boasts Karl Lagerfeld photography via exhibit

November 20, 2012

British automaker Rolls-Royce Motor Cars is gaining visibility through a new exhibit in its “Icons of Art” series featuring photographs by Chanel creative director Karl Lagerfeld.

Share on FacebookShare on LinkedInShare on Twitter

BMW raises awareness for electric car through global showcase

November 16, 2012

German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.

Share on FacebookShare on LinkedInShare on Twitter

Lexus partners with Madison Square Garden to boost New York exposure

October 30, 2012

Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.

Share on FacebookShare on LinkedInShare on Twitter