Luxury automakers that promote strong branding in campaigns make the most impact when it comes to being top-of-mind among potential buyers and is what likely propelled certain brands to have record sales in 2012.

British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.

BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.

Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.

British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create their own Phantom Series II vehicle.

German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.

Land Rover North America is targeting the male demographic and college sports enthusiasts with a sponsorship of ESPN’s coverage of NCAA men’s basketball.

British automaker Rolls-Royce Motor Cars is gaining visibility through a new exhibit in its “Icons of Art” series featuring photographs by Chanel creative director Karl Lagerfeld.

German automaker BMW is pushing its new i concept electric vehicles through a week-long event in New York featuring vehicle displays and interactive showcases on sustainability.

Toyota Corp.’s Lexus will gain year-round exposure across Madison Square Garden’s sports, entertainment and media properties in New York through a long-term partnership with the Madison Square Garden Co.