The Geneva International Motor Show is still in full swing, but Britain’s McLaren is already looking to create buzz around its next big reveal.
Articles Tagged ‘McLaren’
Today in luxury marketing – Milan’s ugly beauty; Hands-on with the new McLaren 675LT supercar; New Tag Heuer boss replaces top managers in turnaround drive; When fashion gossip becomes an accessory.
The Geneva International Motor Show is quickly approaching and luxury automakers have been releasing images of the vehicles they plan to showcase, many of which are sports cars.
Luxury Daily’s live news from Feb. 4 – Hublot appeals to golfers with latest ambassador; Bentley expands fragrance line with new scent; Plaza, Waterford launch Evine Live’s inaugural broadcast; Creed passes Instagram account to owner for his trip to Holt Renfrew.
British automaker McLaren partnered with mobile application Uber in Dubai, United Arab Emirates, to bring the innovative concepts of both brands to consumers and fans.
Automakers McLaren, Ferrari and Porsche are seeking younger consumers with the Lego Speed Champions, a new line of Legos that will feature vehicles from the brands.
Luxury Daily’s live news from Dec. 10 – Frédérique Constant hosts lengthy Instagram contest; McLaren looks to Australia for new store; Marc Jacobs suggests gifts through party guests; Neiman Marcus hosts Hermès auction.
McLaren Automotive is opening its second retail showroom in Australia, expanding to other states in the island nation.
Luxury Daily’s live news from Dec. 3 – Fairmont introduces farm-to-cup brews to appeal to coffee lovers; Harrods opens winter shop dedicated to sought-after truffles; Hublot touts craftsmanship by incorporating tobacco leaves into watch dial; Maison Martin Margiela touts jewelry range with dedicated Web site.
British automaker McLaren is retooling its McLaren Special Operations bespoke program to embrace its recent period of growth.