Articles Tagged ‘McLaren’


McLaren keeps it simple and smooth for 650S app

March 17, 2014

British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.

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Luxury automakers refresh traditional models in Geneva

March 5, 2014

Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.

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Luxury automakers to build upon gains in 2014

January 2, 2014

Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.

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McLaren touts role in Forza Motorsport 5 via Facebook giveaway

December 18, 2013

McLaren automotive is highlighting its racing roots with an Xbox giveaway through Dec. 24 on its Facebook page that taps into the enthusiasm many of its drivers have for video racing games.

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Auto brands inflate different product categories for holiday season

December 12, 2013

Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.

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Oscar de la Renta, McLaren, user reviews and luxury auto – News briefs

December 10, 2013

Today in luxury marketing – Oscar de la Renta and The Outnet: take two; McLaren sees China crackdown on luxury goods continuing, Porsche & Koenigsegg not scared off; There’s power in all those user reviews; The road ahead in autos: Luxury booms and incentives soar.

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Tag Heuer fetes 2013 McLaren collaboration with $14K watch

December 6, 2013

Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.

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Will robots deplete the workforce of auto factories?

October 23, 2013

As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.

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How much should racing define an auto brand’s image?

October 1, 2013

While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand’s image?

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LVMH, McLaren, Gen Y and Asia – News briefs

October 1, 2013

Today in luxury marketing – Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.

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