Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.
Articles Tagged ‘McLaren’
British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
Aston Martin, Ferrari, Maserati and other luxury automakers were looking to immerse consumers in the Goodwood Festival of Speed June 26-29 through various social recaps.
With all eyes on the annual Goodwood Festival of Speed June 26-29, automakers are using the occasion as a springboard to debut their latest models.
British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
McLaren automotive is highlighting its racing roots with an Xbox giveaway through Dec. 24 on its Facebook page that taps into the enthusiasm many of its drivers have for video racing games.
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.