British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.
Articles Tagged ‘McLaren’
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
McLaren automotive is highlighting its racing roots with an Xbox giveaway through Dec. 24 on its Facebook page that taps into the enthusiasm many of its drivers have for video racing games.
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.
Today in luxury marketing – Oscar de la Renta and The Outnet: take two; McLaren sees China crackdown on luxury goods continuing, Porsche & Koenigsegg not scared off; There’s power in all those user reviews; The road ahead in autos: Luxury booms and incentives soar.
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand’s image?
Today in luxury marketing – Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.