British sports car manufacturer McLaren Automotive is showing off the 12C Spider in a new short film meant to spark interest among U.S. consumers as deliveries begin in North America.
Articles Tagged ‘McLaren’
Breguet, Chanel, Porsche, The Plaza, Hermès, Cartier and other luxury advertisers are taking up real estate in the January issue of Robb Report which previews 14 exclusive new ideas from brands such as McLaren, Jaguar, Learjet and The Peninsula Hotels.
Today in luxury marketing – Hermès sales growth accelerates; Diane von Furstenberg adorns Australia’s luxury island with a touch of high-fashion; Labelux sells Derek Lam business; British man sells his McLaren F1 for over $5.5 million.
Today in luxury marketing – PPR’s Gucci confirms luxury slowdown in Q3; Alexander McQueen men’s store lands on Savile Row; Neiman Marcus sells a dozen $354,000 McLarens within two hours; Demand for luxury cars boosts Inchcape.
British sports car manufacturer McLaren Automotive is flaunting its P1 concept aero car through an augmented reality mobile application for the iPhone and Android devices.
Hugo Boss is running the “Dress Me For the Finale” contest in celebration of its 30-year partnership with McLaren that lets consumers design racing overalls which drivers Lewis Hamilton and Jenson Button will wear at the Formula 1 grand finale in Sao Paulo, Brazil.
Today in luxury marketing – Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn’t so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?