Articles Tagged ‘McLaren’


McLaren places physical over digital with clay designs

August 4, 2014

British automaker McLaren is giving fans a look at how its team of clay model specialists design vehicles.

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The CFDA, the Hamptons, Europe and Vogue – News briefs

July 28, 2014

Today in luxury marketing – CFDA looks to unify, acquires Fashion Calendar; Hamptons home sales rise as buyers find more inventory; Weak German data and fall at LVMH weigh on European shares; Peak Vogue: The September issue will be thinner this year.

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McLaren to debut $3.3M concept model available only to P1 owners

July 25, 2014

British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.

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Burberry, haute couture, Mercedes and BMW – News briefs

July 11, 2014

Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.

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Auto brands recap Goodwood Festival of Speed

July 1, 2014

Aston Martin, Ferrari, Maserati and other luxury automakers were looking to immerse consumers in the Goodwood Festival of Speed June 26-29 through various social recaps.

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Automakers fete Goodwood with model unveilings

June 25, 2014

With all eyes on the annual Goodwood Festival of Speed June 26-29, automakers are using the occasion as a springboard to debut their latest models.

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McLaren keeps it simple and smooth for 650S app

March 17, 2014

British automaker McLaren is inviting fans to explore its new 650S model with an iPad application that places usability over breadth of content.

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Luxury automakers refresh traditional models in Geneva

March 5, 2014

Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.

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Luxury automakers to build upon gains in 2014

January 2, 2014

Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.

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McLaren touts role in Forza Motorsport 5 via Facebook giveaway

December 18, 2013

McLaren automotive is highlighting its racing roots with an Xbox giveaway through Dec. 24 on its Facebook page that taps into the enthusiasm many of its drivers have for video racing games.

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