Articles Tagged ‘Mercedes Benz’


Miami, Neiman Marcus, Mercedes and private aviation – News briefs

November 20, 2014

Today in luxury marketing – 40 more luxury retailers on way; Neiman Marcus Group sees off-price as key growth driver; Mercedes shows Maybach S-Class as luxury executive cocoon; First class dogs: Luxury travel with man’s best friend.

Share on FacebookShare on LinkedInShare on Twitter

Ferrari, branded hotels, Mercedes and New York Fashion Week – News briefs

November 14, 2014

Today in luxury marketing – Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week’s new name?

Share on FacebookShare on LinkedInShare on Twitter

Tod’s, Patek Philippe, Mercedes and Savile Row – News briefs

November 13, 2014

Today in luxury marketing – Tod’s 9-month core profit below forecasts; Patek Philippe watch sets auction record price in Geneva; Mercedes introduces new names for its vehicles to avoid customer confusion; The changing shape of Savile Row.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz shows commitment to mobility optimization

November 12, 2014

German automaker Mercedes-Benz is introducing mobility services to two communities in South Orange County, CA, to test how such options work in suburban areas.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz bolsters research and development in China

November 5, 2014

Daimler Greater China is improving its operations with a new Mercedes-Benz Research and Development Center in Beijing.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

October 27, 2014

Sometimes rules and limits foster creativity.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

Share on FacebookShare on LinkedInShare on Twitter

Kering, Qatar Investment Authority, Mercedes-Benz and Burberry – News briefs

October 24, 2014

Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.

Share on FacebookShare on LinkedInShare on Twitter

Chanel, art auctions, real estate and Mercedes – News briefs

October 8, 2014

Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.

Share on FacebookShare on LinkedInShare on Twitter

Why Instagram is Mercedes-Benz’s go-to platform for car launches

October 6, 2014

NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.

Share on FacebookShare on LinkedInShare on Twitter