Articles Tagged ‘Mercedes Benz’


Bentley, Dom Pérignon, Donna Karan and watchmakers – News briefs

July 25, 2014

Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.

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Mercedes-Benz celebrates 15 million Facebook fans through art

July 24, 2014

German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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Mercedes trades laughs for artistic merit in behind-the-scenes video

July 18, 2014

German automaker Mercedes-Benz is peeling back the layers of the “Family Life” commercial for its V-Class model with a behind-the-scenes video.

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Top 10 automotive brand efforts of H1

July 17, 2014

Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.

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Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.

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Armani/Casa, European real estate, Madison Avenue and Frette – News briefs

July 16, 2014

Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.

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Mercedes-Benz takes active role as The Open Championship official car

July 15, 2014

German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.

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Russian spending, car sales, Apple and real estate – News briefs

July 9, 2014

Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.

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Top 10 luxury brand digital campaigns of Q2

July 8, 2014

In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.

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