Articles Tagged ‘Mercedes Benz’


Italy, Alibaba, Scotland and Mercedes-Benz – News briefs

September 22, 2014

Today in luxury marketing – A moment of reinvention in Italy; It’s not just Alibaba—the Chinese consumer is going public; Pound briefly buoyed by Scottish vote; Mercedes sets up cloud firewall to halt car-data hacking.

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Harrods, luxury businesses, Mercedes-Benz and luxury watches – News briefs

September 19, 2014

Today in luxury marketing – Harrods launches Zaha Hadid’s luxury homeware line; Luxury businesses should brace for “moderate growth”; Driven: 2015 Mercedes-Benz C-Class defines German luxury sedan elegance; FIFA orders soccer officials return luxury watches gives as World Cup gifts.

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Luxury watches, Ferragamo, New York Fashion Week and Mercedes-Benz – News briefs

September 8, 2014

Today in luxury marketing – Use an app to sell your luxury watch with ease?; Ferragamo chairman rules out selling stake amid bid speculation; New York Fashion Week features a spectrum of spring looks; Mercedes-Benz Sales Rise Despite Weak German Demand.

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Mercedes-Benz dramatizes the choices made for C-Class model

August 28, 2014

Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.

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Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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Tourists, Stuart Weitzman Mercedes-Benz and the Plaza Hotel – News briefs

August 19, 2014

Today in luxury marketing – Tourists buy less luxury in Europe; Shoe retailer Stuart Weitzman to go on auction block – sources; Mercedes-Benz accused of breaching China anti-monopoly laws; Brunei bids for New York’s Plaza Hotel.

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Land Rover, Mercedes show restorations via accelerated social videos

August 14, 2014

Both Mercedes-Benz and Land Rover are providing fans with accelerated views of the restoration of two rare vehicles, fully aware that auto enthusiasts adore the restoration process.

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Mercedes-Benz leverages LinkedIn recommend feature for C-Class boost

August 4, 2014

German automaker Mercedes-Benz is leveraging social networking platform LinkedIn to drive interest in its new C-Class model.

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Mercedes-Benz offers off-roading adventures to familiarize vehicle features

July 31, 2014

German automaker Mercedes-Benz is providing multiple levels of training for off-road driving this summer for consumers and locals in the brand’s home country.

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Bergdorf, Yoox, the Hamptons and Mercedes – News briefs

July 31, 2014

Today in luxury marketing – NLRB rules for Bergdorf Goodman in union case; Yoox confirms 2014 guidance after Q2 meets forecasts; Where snarl meets roar; Redesigned Mercedes-Benz C-class sedan packed with new tech.

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