Today in luxury marketing – 40 more luxury retailers on way; Neiman Marcus Group sees off-price as key growth driver; Mercedes shows Maybach S-Class as luxury executive cocoon; First class dogs: Luxury travel with man’s best friend.
Articles Tagged ‘Mercedes Benz’
Today in luxury marketing – Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week’s new name?
Today in luxury marketing – Tod’s 9-month core profit below forecasts; Patek Philippe watch sets auction record price in Geneva; Mercedes introduces new names for its vehicles to avoid customer confusion; The changing shape of Savile Row.
German automaker Mercedes-Benz is introducing mobility services to two communities in South Orange County, CA, to test how such options work in suburban areas.
Daimler Greater China is improving its operations with a new Mercedes-Benz Research and Development Center in Beijing.
Sometimes rules and limits foster creativity.
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.
Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.
Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.
NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.