Luxury Daily’s live news from April 23 – Chanel hosts interactive gifting experience to help consumers find their match; Tiffany plays wedding planner with The Cut sponsored content; Mercedes-Benz fined following Chinese anti-trust investigation; Eleven James makes luxury timepieces accessible with lower-priced membership.
Articles Tagged ‘Mercedes Benz’
Mercedes-Benz has been fined $56.49 million by a Chinese pricing regulator for fixing prices at local dealerships.
German automaker Mercedes-Benz is continuing to evolve its brand image by introducing improved versions of its models with new names.
Today in luxury marketing – In Silicon Valley, auto racing becomes a favorite hobby for tech elites; Design district rises in Dubai; Fashion can win the wearables war; Mercedes-Benz will offer a pickup truck.
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.
German automaker Mercedes-Benz placed a spin upon social videos with the release of eight films from the financial services sector of its brand.
Today in luxury marketing – Tod’s hit by weather, uncertain climate; Art back in the picture for luxury UK investments; As BMW, Audi and Mercedes-Benz race for luxury-car sales crown, profits get dented; Trump Taj Mahal survives bankruptcy by joining Icahn empire.
Today in luxury marketing – Alexander Wang makes his mark on Balenciaga; Dior and us; Daimler says Mercedes brand vehicle sales up 14.6pc in February; Giambattista Valli: The birth of ideas, and happy moments.
British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.