Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.
Articles Tagged ‘Mercedes Benz’
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
German automaker Mercedes-Benz is improving the diagnostic capabilities of emergency personnel with a QR code sticker on every new vehicle that relays internal and external information.
Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.
German automaker Mercedes-Benz is hoping to encourage research on its S-Class sedan with a banner advertisement on Town & Country magazine’s mobile Web site.
Have soaring luxury automotive sales given brands the green light to take shots at one another?
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.