Articles Tagged ‘Mercedes Benz’


Mercedes rolls out recipes in “Meals on Wheels” video series

August 28, 2015

German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.

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Brands pay homage to man’s best friend with National Dog Day efforts

August 26, 2015

During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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Mercedes-Benz strengthens ties to Atlanta via stadium agreement

August 24, 2015

German automaker Mercedes-Benz has signed a naming rights agreement for the new Atlanta stadium scheduled to open in 2017.

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Ferragamo, Trump, John Varvatos and Mercedes – News briefs

August 21, 2015

Today in luxury marketing – Ferragamo designs local items for new stores; Trump hotel goes up in Rio, but his views barely raise eyebrows in Brazil; John Varvatos debuts 23rd international store in San Diego; Next Mercedes-AMG C63 coupe offers more power for a price.

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Mercedes partners with Bose for behind-the-scenes audio experience

August 17, 2015

Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team.

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Top 5 brand moments from last week

August 17, 2015

Social media got an update with brands finding new ways to market via existing platforms.

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Michael Kors, Mercedes, creative directors and fashion retailers – News briefs

August 7, 2015

Today in luxury marketing – Michael Kors’ Q1 profits fall, but results beat Wall Street estimates; Mercedes-Benz China sales defy slowing market with 42pc July jump; Have creative directors become bigger than the brands they work for?; Why fashion retailers are staging food experiences.

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Luxury Brands Lifestyle targets affluent consumers with Miami expansion

July 30, 2015

Premier furniture distributor Luxury Brands Lifestyle, LLC, is expanding its presence in the United States with the opening of its first flagship store in Miami.

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Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

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