Articles Tagged ‘Mercedes Benz’


Mercedes-Benz brings consumers along for Floridian cultural tour

March 24, 2015

German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.

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Mercedes twists social videos with focus on ownership fundamentals

March 17, 2015

German automaker Mercedes-Benz placed a spin upon social videos with the release of eight films from the financial services sector of its brand.

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Tod’s, art sales, automaker profits and Trump – News briefs

March 16, 2015

Today in luxury marketing – Tod’s hit by weather, uncertain climate; Art back in the picture for luxury UK investments; As BMW, Audi and Mercedes-Benz race for luxury-car sales crown, profits get dented; Trump Taj Mahal survives bankruptcy by joining Icahn empire.

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Balenciaga, Dior, Mercedes-Benz and Giambattista Valli – News briefs

March 9, 2015

Today in luxury marketing – Alexander Wang makes his mark on Balenciaga; Dior and us; Daimler says Mercedes brand vehicle sales up 14.6pc in February; Giambattista Valli: The birth of ideas, and happy moments.

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Belstaff captures adventurous spirit through Mercedes road trip

March 5, 2015

British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.

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Mercedes educates fans about engine oil to tout service quality

February 9, 2015

German automaker Mercedes-Benz is dipping deeper into engine oil with a series of fun facts about the substance that lubricates, cools, cleans, seals and protects moving parts.

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Applications, Michael Kors, China and Daimler – News briefs

February 9, 2015

Today in luxury marketing – Brands using apps to court their best customers; Michael Kors is getting into wearable tech; For luxury retailers, Chinese women take fashion recess; Daimler’s Q4 profit rises 10pc on higher Mercedes margins.

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What impact will Mercedes’ move have on the brand?

February 5, 2015

After 50 years in New Jersey, Mercedes-Benz USA is moving its headquarters to Atlanta.

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Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

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Mercedes-Benz highlights childhood dreams to inspire consumers

February 2, 2015

German automaker Mercedes-Benz is tapping into fans’ childhood fantasies with a new short video to promote its Mercedes-AMG GT.

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