Articles Tagged ‘Mercedes Benz’


Mercedes-Benz reinvents tortoise and hare story with AMG

January 30, 2015

Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.

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Top 5 brand moments from last week

January 26, 2015

Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.

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Mercedes-Benz’s new Web series explores brand history

January 23, 2015

German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.

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Mercedes-Benz turns to Canadian consumers with 4Matic microsite

January 22, 2015

Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.

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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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Top 5 brand moments from last week

January 12, 2015

Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.

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Céline, Mercedes-Benz, LVMH and John Varvatos – News briefs

January 8, 2015

Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.

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Mercedes releases autonomously driven research vehicle

January 7, 2015

German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.

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New York Fashion Week to see many changes in near future

January 6, 2015

New York Fashion Week is undergoing a lot of changes as it will no longer be hosted by Lincoln Center and Mercedes-Benz made an announcement that it will no longer be the title sponsor of the event.

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Mercedes teases new concept car with talking robots

January 5, 2015

German automaker Mercedes-Benz is giving consumers hints at its latest concept car before its unveiling at trade show CES.

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