Articles Tagged ‘Mercedes Benz’


Mercedes educates fans about engine oil to tout service quality

February 9, 2015

German automaker Mercedes-Benz is dipping deeper into engine oil with a series of fun facts about the substance that lubricates, cools, cleans, seals and protects moving parts.

Share on FacebookShare on LinkedInShare on Twitter

Applications, Michael Kors, China and Daimler – News briefs

February 9, 2015

Today in luxury marketing – Brands using apps to court their best customers; Michael Kors is getting into wearable tech; For luxury retailers, Chinese women take fashion recess; Daimler’s Q4 profit rises 10pc on higher Mercedes margins.

Share on FacebookShare on LinkedInShare on Twitter

What impact will Mercedes’ move have on the brand?

February 5, 2015

After 50 years in New Jersey, Mercedes-Benz USA is moving its headquarters to Atlanta.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz sees 3,107pc search increase from Super Bowl ad

February 3, 2015

Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz highlights childhood dreams to inspire consumers

February 2, 2015

German automaker Mercedes-Benz is tapping into fans’ childhood fantasies with a new short video to promote its Mercedes-AMG GT.

Share on FacebookShare on LinkedInShare on Twitter

The Plaza, Saks, Chanel and Peninsula – Live news

February 2, 2015

Luxury Daily’s live news from Jan. 30 – The Plaza invites children to play with Eloise this winter; Saks brings Tumblr to life with animations; Chanel offers glimpse into production of haute couture collection; Peninsula Hotels sends Cupid through Hong Kong.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz reinvents tortoise and hare story with AMG

January 30, 2015

Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

January 26, 2015

Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz’s new Web series explores brand history

January 23, 2015

German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz turns to Canadian consumers with 4Matic microsite

January 22, 2015

Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.

Share on FacebookShare on LinkedInShare on Twitter