Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.
Articles Tagged ‘Mercedes Benz’
German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.
German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.
German automaker Mercedes-Benz is peeling back the layers of the “Family Life” commercial for its V-Class model with a behind-the-scenes video.
Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.
Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.
Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.
German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.
Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.