Luxury automakers are keeping momentum going from previous auto shows with mid-level announcements and plenty of brand interaction.
Articles Tagged ‘Mercedes Benz’
Today in luxury marketing – Mulberry aims for “affordable luxury” after failed move upmarket; “Leopard King” Cavalli nears $621 million sale to Permira; London: first port of call for luxury real estate – Christie’s; Mercedes head: Tesla has no network, limited potential.
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
Today in luxury marketing – Nordstrom, Saks seek growth in off-price; #CastMeMarc – please do; Michael Kors beating European brands on their home turf; Sprinter runs from Mercedes’ premium image.
Today in luxury marketing – The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.