NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
Articles Tagged ‘Mercedes Benz’
German automaker Mercedes-Benz created a new mobile-optimized Web site to provide on-the-go consumers with branded content and media.
The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
Luxury automakers are upping brand engagement through social media and mobile efforts that are aimed at attendees and enthusiasts at the New York Auto Show.
German automaker Mercedes-Benz is promoting the 2014 E-Class model and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.
Today in luxury marketing – A new home for Dior in São Paulo; Gucci backs women’s equality campaign; Daimler cuts executives’ pay after earnings plan scrapped; Roger Dubuis rises up from the ashes.
Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.
Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.