Articles Tagged ‘Mercedes Benz’


Top 5 brand moments from last week

October 27, 2014

Sometimes rules and limits foster creativity.

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Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

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Kering, Qatar Investment Authority, Mercedes-Benz and Burberry – News briefs

October 24, 2014

Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.

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Chanel, art auctions, real estate and Mercedes – News briefs

October 8, 2014

Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.

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Why Instagram is Mercedes-Benz’s go-to platform for car launches

October 6, 2014

NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.

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Dior, automakers, Louis Vuitton and Chloé – Live news

October 2, 2014

Luxury Daily’s live news from Oct. 1 – Dior aligns with charitable cause through online auction; Mercedes-Benz, Maserati, Audi see record US September sales; Louis Vuitton teases art center opening with multimedia runway show; Chloé thinks pink for exclusive Lane Crawford capsule.

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Mercedes-Benz, Maserati, Audi see record US September sales

October 1, 2014

The U.S. distributors for automakers Porsche, Maserati and Mercedes-Benz saw an increase in sales in September compared to the year-ago period.

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Italy, Alibaba, Scotland and Mercedes-Benz – News briefs

September 22, 2014

Today in luxury marketing – A moment of reinvention in Italy; It’s not just Alibaba—the Chinese consumer is going public; Pound briefly buoyed by Scottish vote; Mercedes sets up cloud firewall to halt car-data hacking.

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Harrods, luxury businesses, Mercedes-Benz and luxury watches – News briefs

September 19, 2014

Today in luxury marketing – Harrods launches Zaha Hadid’s luxury homeware line; Luxury businesses should brace for “moderate growth”; Driven: 2015 Mercedes-Benz C-Class defines German luxury sedan elegance; FIFA orders soccer officials return luxury watches gives as World Cup gifts.

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Luxury watches, Ferragamo, New York Fashion Week and Mercedes-Benz – News briefs

September 8, 2014

Today in luxury marketing – Use an app to sell your luxury watch with ease?; Ferragamo chairman rules out selling stake amid bid speculation; New York Fashion Week features a spectrum of spring looks; Mercedes-Benz Sales Rise Despite Weak German Demand.

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