Articles Tagged ‘Mercedes Benz’


Mercedes-Benz connects with fashion through Web series

December 5, 2014

Mercedes-Benz is expanding its fashion initiatives by producing episodes for an online series that features different creative minds.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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33pc of auto buyers influenced by word of mouth: report

November 25, 2014

The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.

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Miami, Neiman Marcus, Mercedes and private aviation – News briefs

November 20, 2014

Today in luxury marketing – 40 more luxury retailers on way; Neiman Marcus Group sees off-price as key growth driver; Mercedes shows Maybach S-Class as luxury executive cocoon; First class dogs: Luxury travel with man’s best friend.

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Ferrari, branded hotels, Mercedes and New York Fashion Week – News briefs

November 14, 2014

Today in luxury marketing – Fiat Chrysler sees $2.81B from Ferrari before spin-off; The house that fashion built; Mercedes revives Maybach name to challenge Rolls-Royce; New York Fashion Week’s new name?

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Tod’s, Patek Philippe, Mercedes and Savile Row – News briefs

November 13, 2014

Today in luxury marketing – Tod’s 9-month core profit below forecasts; Patek Philippe watch sets auction record price in Geneva; Mercedes introduces new names for its vehicles to avoid customer confusion; The changing shape of Savile Row.

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Mercedes-Benz shows commitment to mobility optimization

November 12, 2014

German automaker Mercedes-Benz is introducing mobility services to two communities in South Orange County, CA, to test how such options work in suburban areas.

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Mercedes-Benz bolsters research and development in China

November 5, 2014

Daimler Greater China is improving its operations with a new Mercedes-Benz Research and Development Center in Beijing.

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Top 5 brand moments from last week

October 27, 2014

Sometimes rules and limits foster creativity.

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Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

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