Articles Tagged ‘Mercedes Benz’


Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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Tourists, Stuart Weitzman Mercedes-Benz and the Plaza Hotel – News briefs

August 19, 2014

Today in luxury marketing – Tourists buy less luxury in Europe; Shoe retailer Stuart Weitzman to go on auction block – sources; Mercedes-Benz accused of breaching China anti-monopoly laws; Brunei bids for New York’s Plaza Hotel.

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Land Rover, Mercedes show restorations via accelerated social videos

August 14, 2014

Both Mercedes-Benz and Land Rover are providing fans with accelerated views of the restoration of two rare vehicles, fully aware that auto enthusiasts adore the restoration process.

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Mercedes-Benz leverages LinkedIn recommend feature for C-Class boost

August 4, 2014

German automaker Mercedes-Benz is leveraging social networking platform LinkedIn to drive interest in its new C-Class model.

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Mercedes-Benz offers off-roading adventures to familiarize vehicle features

July 31, 2014

German automaker Mercedes-Benz is providing multiple levels of training for off-road driving this summer for consumers and locals in the brand’s home country.

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Bergdorf, Yoox, the Hamptons and Mercedes – News briefs

July 31, 2014

Today in luxury marketing – NLRB rules for Bergdorf Goodman in union case; Yoox confirms 2014 guidance after Q2 meets forecasts; Where snarl meets roar; Redesigned Mercedes-Benz C-class sedan packed with new tech.

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Bentley, Dom Pérignon, Donna Karan and watchmakers – News briefs

July 25, 2014

Today in luxury marketing – Bentley may add fifth luxury model after SUV hits road in 2016; Martha Stewart and Dom Pérignon are a match made in the Hamptons; Donna Karan to close Manhattan flagship store; Watchmakers and luxury jewelers blur the lines.

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Mercedes-Benz celebrates 15 million Facebook fans through art

July 24, 2014

German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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Mercedes trades laughs for artistic merit in behind-the-scenes video

July 18, 2014

German automaker Mercedes-Benz is peeling back the layers of the “Family Life” commercial for its V-Class model with a behind-the-scenes video.

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