Luxury Daily’s live news from Jan. 30 – The Plaza invites children to play with Eloise this winter; Saks brings Tumblr to life with animations; Chanel offers glimpse into production of haute couture collection; Peninsula Hotels sends Cupid through Hong Kong.
Articles Tagged ‘Mercedes Benz’
Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.
Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.
German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.
Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.
Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.
German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.
New York Fashion Week is undergoing a lot of changes as it will no longer be hosted by Lincoln Center and Mercedes-Benz made an announcement that it will no longer be the title sponsor of the event.