Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.
Articles Tagged ‘Mercedes Benz’
German automaker Mercedes-Benz is hoping to encourage research on its S-Class sedan with a banner advertisement on Town & Country magazine’s mobile Web site.
Have soaring luxury automotive sales given brands the green light to take shots at one another?
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.
Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.
Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.
Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.
German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.