Articles Tagged ‘Mercedes Benz’


Russian spending, car sales, Apple and real estate – News briefs

July 9, 2014

Today in luxury marketing РPolitical, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.

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Top 10 luxury brand digital campaigns of Q2

July 8, 2014

In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Mercedes-Benz hosts Evolution Tour to reach younger consumers

July 3, 2014

Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Top 10 luxury brand multichannel marketers of Q2

July 2, 2014

Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.

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Mercedes-Benz gets colorful, organized in #GLAPacked road trip contest

June 27, 2014

Mercedes-Benz USA is inviting fans to show off their personalities by packing their GLA models, or an equivalent space, with essential items and then snapping stylish photographs through Aug. 20.

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Mercedes-Benz USA president: Great culture over strategy any day

June 25, 2014

NEW YORK – As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research’s Forum for Customer Experience Professionals: “Why Good Is Not Good Enough.”

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Ferrari, Mercedes and Land Rover embellish Goodwood attractions

June 19, 2014

Following Audi’s victory at Le Mans, automakers are turning their attention to the next major racing events including the Goodwood Festival of Speed June 26-29.

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Mercedes-Benz shows dark side in new fashion campaign video

June 13, 2014

German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.

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