Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
Articles Tagged ‘Mercedes Benz’
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
Mercedes-Benz USA is inviting fans to show off their personalities by packing their GLA models, or an equivalent space, with essential items and then snapping stylish photographs through Aug. 20.
NEW YORK – As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research’s Forum for Customer Experience Professionals: “Why Good Is Not Good Enough.”
Following Audi’s victory at Le Mans, automakers are turning their attention to the next major racing events including the Goodwood Festival of Speed June 26-29.
German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.