Articles Tagged ‘Mercedes Benz’


Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.

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Armani/Casa, European real estate, Madison Avenue and Frette – News briefs

July 16, 2014

Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.

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Mercedes-Benz takes active role as The Open Championship official car

July 15, 2014

German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.

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Russian spending, car sales, Apple and real estate – News briefs

July 9, 2014

Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.

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Top 10 luxury brand digital campaigns of Q2

July 8, 2014

In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Mercedes-Benz hosts Evolution Tour to reach younger consumers

July 3, 2014

Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Top 10 luxury brand multichannel marketers of Q2

July 2, 2014

Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.

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Mercedes-Benz gets colorful, organized in #GLAPacked road trip contest

June 27, 2014

Mercedes-Benz USA is inviting fans to show off their personalities by packing their GLA models, or an equivalent space, with essential items and then snapping stylish photographs through Aug. 20.

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