Articles Tagged ‘Mercedes Benz’


Mercedes-Benz joins “StyleMakers” with sponsored content

December 16, 2015

German automaker Mercedes-Benz is fine-tuning its image by examining “Passion, Curiosity, Necessity” through sponsored content.

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Pomellato, Ferragamo, Mercedes and TCS World Travel – Live news

December 11, 2015

Luxury Daily’s live news updates from Dec. 10 – Pomellato makes “harmonious” transition to new CEO; Ferragamo pays homage to Hollywood in “Signature” style; Mercedes drives fan attention with branded Super Mario content; TCS World Travel diversifies itinerary with yachting collaboration.

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Mercedes prioritizes safety and convenience with new research

December 2, 2015

German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom.

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Luxury automakers lead the way in effective TV advertising

November 23, 2015

German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.

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Which automobiles will retain the most value over time?

November 17, 2015

Compared to other premium vehicles, Land Rovers are expected to depreciate in value the least over a three-year period.

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Mercedes explores new terrain with help from GQ

November 17, 2015

German automaker Mercedes-Benz is exploring uncharted territory on men’s lifestyle magazine GQ’s mobile site.

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Hispanic ad spend boasts higher ROI than English-language placements: AHAA

November 17, 2015

Spanish-language advertisements contribute more to the growth of the automotive sector than English-language ads, according to a new report by the Association of Hispanic Advertising Agencies.

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Mercedes-Benz takes consumers to Africa with new editorial content

November 13, 2015

German automaker Mercedes-Benz is asking consumers to join it on an African safari.

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Asia, counterfeits, German automakers and Chanel – News briefs

November 13, 2015

Today in luxury marketing – Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.

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Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics

November 9, 2015

Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.

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