Articles Tagged ‘Mercedes Benz’


Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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Top 5 brand moments from last week

January 12, 2015

Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.

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Céline, Mercedes-Benz, LVMH and John Varvatos – News briefs

January 8, 2015

Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.

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Mercedes releases autonomously driven research vehicle

January 7, 2015

German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.

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New York Fashion Week to see many changes in near future

January 6, 2015

New York Fashion Week is undergoing a lot of changes as it will no longer be hosted by Lincoln Center and Mercedes-Benz made an announcement that it will no longer be the title sponsor of the event.

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Mercedes teases new concept car with talking robots

January 5, 2015

German automaker Mercedes-Benz is giving consumers hints at its latest concept car before its unveiling at trade show CES.

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Top 10 luxury brand social marketers of 2014

December 30, 2014

While social media is still primarily used to engage with consumers, many luxury brands found ways to monetize tweets and Instagram posts in 2014.

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Mercedes considers leaving New Jersey headquarters

December 24, 2014

German automaker Mercedes-Benz is considering a move from its United States home base in Bergen County, New Jersey.

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Mercedes-Benz connects with fashion through Web series

December 5, 2014

Mercedes-Benz is expanding its fashion initiatives by producing episodes for an online series that features different creative minds.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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