Today in luxury marketing – Kering ready to inject $411M in La Redoute-sources; Mercedes US chief: we’ll beat BMW, no fire sale; Luxury stocks lose favor as confidence holds: EcoPulse; The next big thing: Atlantis arrives in China.
Articles Tagged ‘Mercedes Benz’
German automaker Mercedes-Benz USA is generating awareness for S-Class and C-Class models through a trifecta mobile advertisement found on New York magazine’s The Cut site.
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.
Bentley Motors’ new Bentley Home collection is designed to further cultivate the brand’s lifestyle image and showcase its commitment to craftsmanship.
Mercedes-Benz USA is looking out for owners with a 24/7 roadside assistance application that guides drivers through difficult situations such as flat tires and locked doors.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.
German automaker Mercedes-Benz is working to ensure the reliability of its autonomous vehicles, having already exhibited the technology needed to navigate streets without human intervention.
Today in luxury marketing – Tiffany profit tops estimates after price increases; Bloomingdale’s launching British promotion; Mercedes outlines strategic plan for China growth; Tesla quietly becomes one of California’s bestselling luxury cars.
Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the 2013 United States Open tennis championships Aug. 26 – Sept. 9.