Articles Tagged ‘Mercedes Benz’


Gucci, luxury goods, Mercedes-Benz and luxury hotels – News briefs

February 4, 2014

Today in luxury marketing – Gucci celebrating 50 years in Japan; Luxury goods and EM: Bruised but not beaten; Some luxury hotels will begin offering free WiFi; Mercedes takes January US luxury lead as entry level expands.

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Mercedes-Benz encourages mobile research with Town & Country ad

January 13, 2014

German automaker Mercedes-Benz is hoping to encourage research on its S-Class sedan with a banner advertisement on Town & Country magazine’s mobile Web site.

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Audi, Jaguar knock Mercedes in recent ads

January 7, 2014

Have soaring luxury automotive sales given brands the green light to take shots at one another?

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Top 10 luxury brand mobile campaigns of 2013

January 2, 2014

Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.

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Luxury automakers to build upon gains in 2014

January 2, 2014

Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.

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Branded advent calendars engaged consumers during holiday season

December 26, 2013

As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.

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Top 10 luxury brand social videos of Q4

December 20, 2013

Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.

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Jaguar parodies Mercedes’ dancing chicken commercial

December 19, 2013

Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.

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Cartier, Giambattista Valli, Mercedes and Toll Brothers – News briefs

December 11, 2013

Today in luxury marketing – Reign of Cartier, jeweler to royalty; Giambattista Valli to open first store in Italy; Mercedes passes Audi as BMW defends luxury-car sales lead; Toll Brothers sees profit fall, says economic recovery still has a way to go.

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Mercedes-Benz shows reverence for Nelson Mandela via short film

December 10, 2013

German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.

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