Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.
Articles Tagged ‘Mercedes Benz’
NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
Luxury Daily’s live news from Oct. 1 – Dior aligns with charitable cause through online auction; Mercedes-Benz, Maserati, Audi see record US September sales; Louis Vuitton teases art center opening with multimedia runway show; Chloé thinks pink for exclusive Lane Crawford capsule.
The U.S. distributors for automakers Porsche, Maserati and Mercedes-Benz saw an increase in sales in September compared to the year-ago period.
Today in luxury marketing – A moment of reinvention in Italy; It’s not just Alibaba—the Chinese consumer is going public; Pound briefly buoyed by Scottish vote; Mercedes sets up cloud firewall to halt car-data hacking.
Today in luxury marketing – Harrods launches Zaha Hadid’s luxury homeware line; Luxury businesses should brace for “moderate growth”; Driven: 2015 Mercedes-Benz C-Class defines German luxury sedan elegance; FIFA orders soccer officials return luxury watches gives as World Cup gifts.
Today in luxury marketing – Use an app to sell your luxury watch with ease?; Ferragamo chairman rules out selling stake amid bid speculation; New York Fashion Week features a spectrum of spring looks; Mercedes-Benz Sales Rise Despite Weak German Demand.
Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.
Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.
Today in luxury marketing – Tourists buy less luxury in Europe; Shoe retailer Stuart Weitzman to go on auction block – sources; Mercedes-Benz accused of breaching China anti-monopoly laws; Brunei bids for New York’s Plaza Hotel.