Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
Articles Tagged ‘Mercedes Benz’
Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.
Today in luxury marketing – Romeo Beckham is the adorable new face of Burberry; Dior unveils new skin care formula for spring; Mercedes merges China sales units in push to boost deliveries; US region’s rising wealth brings new luxury brands and wealth managers.
Hotel chain Ritz-Carlton is bolstering membership in its frequent stay program Ritz-Carlton Rewards for guests in China through a partnership with German automaker Mercedes-Benz.
Luxury marketers such as Jaeger-LeCoultre and Mercedes-Benz USA are pushing products through the redesign of career-oriented social network LinkedIn.
German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.
Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that optimizing a Web site for spontaneous navigation is the key to bolstering the platform for brand exploration and eventually purchasing.