Articles Tagged ‘Mercedes’


Carolina Herrera, Mercedes, Audi and Johann Rupert – News briefs

May 17, 2013

Today in luxury marketing: Carolina Herrera puts renewed focus on Asia; New Mercedes-Benz S-Class unveiled; Audi sees new performance cars joining A3 to drive 2013 growth; Richemont chairman to take a break.


Saint Laurent, Richemont, Ferrari, Mercedes and Aston Martin – News briefs

May 9, 2013

Today in luxury marketing – The ultimate Slimane on Avenue Montaigne; Richemont appoints new heads to Montblanc, Jaeger-Le Coultre brands; Ferrari tries to cut car sales to protect brand exclusivity; Daimler says it is in supply discussions with Aston Martin.

Zegna, Hugo Boss, Vivienne Westwood and Mercedes – News briefs

May 3, 2013

Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.

Balenciaga, Chanel, Barneys and Mercedes – News briefs

May 1, 2013

Today in luxury marketing – Alexander Wang’s first Balenciaga campaign revealed; Watch Keira Knightley star as Coco Chanel; Roy Lichtenstein’s Barneys moment; First official 2014 Mercedes-Benz S-Class photo apparently published by Benz itself.

Jones Group, Stella McCartney, Pomellato and Mercedes – News briefs

April 25, 2013

Today in luxury marketing – Jones to close more stores, cut jobs; Stella McCartney named Designer for Tomorrow patron; Pomellato maps expansion under Kering; Daimler scraps profit goal after Q1 earnings plunge.

Louis Vuitton, Mercedes, Audi and Boston – News briefs

April 17, 2013

Today in luxury marketing – LVMH hit by weak Asia demand; Daimler sets EADS exit timing with 61.1M-share sale; Audi design getting big overhaul?; Retailers on edge in wake of attack in Boston.

LVMH, Mercedes, Land Rover and Asian luxury brands – News briefs

April 16, 2013

Today in luxury marketing – LVMH sales up 5.5 percent; Plans for a miniature Mercedes are a risk for Daimler; Jaguar Land Rover looks to expand SUV range; Made-in-Asia luxury sheds fake image challenging Louis Vuitton.

Mercedes revamps mobile strategy with on-the-go content

April 15, 2013

German automaker Mercedes-Benz created a new mobile-optimized Web site to provide on-the-go consumers with branded content and media.

Tod’s, Vogue, Mercedes and luxury automakers – News briefs

April 11, 2013

Today in luxury marketing – Diego Della Valle to donate percentage of Tod’s sales; Model behavior: Why British Vogue is an example to the fashion industry; Daimler to update targets after weak start to 2013; Carmakers pitch power as the ultimate luxury.

Louis Vuitton, Céline, Mercedes and Hearst – News briefs

March 29, 2013

Today in luxury marketing – Louis Vuitton film by Love magazine accused of promoting prostitution; On the wings of Céline; Daimler sees first-quarter earnings well below Q4 level; Steven Swartz to succeed Frank Bennack as CEO of Hearst Corp.