Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Articles Tagged ‘Mercedes’
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
Today in luxury marketing – Hong Kong protests to hit luxury sales; Bentley joins ultra-luxury fast lane with Mulsanne Speed; Luxury condos: Dialing it down; BMW loses luxury sales crown to Mercedes in September in the US.
Today in luxury marketing – Louis Vuitton trailblazer Carcelle dies aged 66; Luxottica CEO Guerra departs after differences with founder; A luxury brand thriving in China; Mercedes faces speed bump in luxury car sales drive in China.
Today in luxury marketing- Red Ferrari Coupe sells for auction record $38.1 million; Estée Lauder sees jump in Q4 profits; Mercedes, Audi gain on BMW in global luxury sales race; BFC/Vogue designer fashion fund entries open.
Today in luxury marketing – Burberry sales gain 9pc in Q1; In Paris, haute couture gets hotter; Mercedes takes rare backseat to Audi in race for US youth; BMW i8: one foot in the future.
Today in luxury marketing – Mercedes upstages Rolls-Royce with $1M S-Class; Fendi invests in Rome’s Trevi Fountain; Ghesquiere’s debut Louis Vuitton campaign unveiled; BMW to decide on new car plant before July 30.
Today in luxury marketing – Alexander Wang unveils first Balenciaga scent; Lexus beating Mercedes shows US luxury a three-car race again; Montblanc’s radical approach; Luxury jeweler Fabergé sues Faberge, a Brooklyn restaurant.
Today in luxury marketing – Bain study: China’s luxury slowdown to continue in 2013; Estée Lauder Cos. expanding in London; Mercedes faces the Audi challenge in China’s compact luxury car market; Blue-sky thinking.
Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.