Articles Tagged ‘Mercedes’


Condé Nast, Greek tourism, LVMH and Mercedes – News briefs

July 27, 2015

Today in luxury marketing – Condé Nast: More magazine closures ahead?; Crisis-ridden Greece still big draw for luxury tourists; Is Victoria Beckham in play?; In China, Mercedes surges ahead as the luxury brand in demand.

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Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs

July 23, 2015

Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.

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Mercedes-Benz primes viewers with countdown before golf tournament

July 16, 2015

German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.

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Mercedes uses social platforms in GLC reveal

June 19, 2015

German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model.

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Dior, fashion-tech, Pitti Uomo and Mercedes – News briefs

June 19, 2015

Today in luxury marketing – Dior unveils new “house” in Seoul; New York vs. London: Which is the world’s fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market.

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Mercedes collaborates with Linkin Park for new performance video

June 9, 2015

German automaker Mercedes-Benz is ensuring that its performance videos have the perfect soundtrack with a new collaboration with the band Linkin Park.

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Mercedes-Benz introduces new fire trucks at Interschutz trade fair

June 3, 2015

German automaker Mercedes-Benz is using its technical capabilities to promote social good with the release of three new models of emergency fire service vehicles.

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Givenchy, Aston Martin, Munich and Diane von Furstenberg – News briefs

April 29, 2015

Today in luxury marketing – Donatella Versace to front Givenchy ads; Aston Martin mulls plant in Alabama to be near Mercedes; Gulf tourists flock to Munich’s luxury life as Paris fades; DVF paves way for future.

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Hermès, CFDA, China and Mercedes – News briefs

March 26, 2015

Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.

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Versace, Ralph Lauren, Mercedes and Lanvin – News briefs

March 25, 2015

Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?

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