Articles Tagged ‘Mercedes’


Mercedes uses social platforms in GLC reveal

June 19, 2015

German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model.

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Dior, fashion-tech, Pitti Uomo and Mercedes – News briefs

June 19, 2015

Today in luxury marketing – Dior unveils new “house” in Seoul; New York vs. London: Which is the world’s fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market.

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Mercedes collaborates with Linkin Park for new performance video

June 9, 2015

German automaker Mercedes-Benz is ensuring that its performance videos have the perfect soundtrack with a new collaboration with the band Linkin Park.

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Mercedes-Benz introduces new fire trucks at Interschutz trade fair

June 3, 2015

German automaker Mercedes-Benz is using its technical capabilities to promote social good with the release of three new models of emergency fire service vehicles.

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Givenchy, Aston Martin, Munich and Diane von Furstenberg – News briefs

April 29, 2015

Today in luxury marketing – Donatella Versace to front Givenchy ads; Aston Martin mulls plant in Alabama to be near Mercedes; Gulf tourists flock to Munich’s luxury life as Paris fades; DVF paves way for future.

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Hermès, CFDA, China and Mercedes – News briefs

March 26, 2015

Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.

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Versace, Ralph Lauren, Mercedes and Lanvin – News briefs

March 25, 2015

Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?

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Mercedes, Tesla, Ferragamo and Hugo Boss – News briefs

March 13, 2015

Today in luxury marketing – India: Mercedes could surpass Audi for premium leadership; Tesla just got a big break in New Jersey; Ferragamo profits up 4pc; Hugo Boss scraps sales target as luxury spend slows.

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Mercedes-Benz bends videos to thank fans

February 12, 2015

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

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Mercedes, Bang & Olufsen, Givenchy and Versace – News briefs

January 28, 2015

Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.

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