Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.
Articles Tagged ‘Mercedes’
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.
Luxury Daily’s live news from Nov. 20 – LVMH joins board of directors at French biodiversity foundation; Auctionata completes second auction from New York location; Mercedes reveals Maybach with panoramic roof technology; Bally returns to Art Basel for second chapter of exhibition.
German automaker Mercedes released the Maybach S 600 almost simultaneously at Auto Guangzhou in China and the LA Auto Show.
Today in luxury marketing – Kors Q2 profits jump 42pc; Estée Lauder cuts profit, sales growth forecast; BMW tops in luxury sales, despite Mercedes’ best month of 2014; Farewell, Oscar de la Renta: The world says goodbye to an American fashion icon.
Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
Today in luxury marketing – Hong Kong protests to hit luxury sales; Bentley joins ultra-luxury fast lane with Mulsanne Speed; Luxury condos: Dialing it down; BMW loses luxury sales crown to Mercedes in September in the US.
Today in luxury marketing – Louis Vuitton trailblazer Carcelle dies aged 66; Luxottica CEO Guerra departs after differences with founder; A luxury brand thriving in China; Mercedes faces speed bump in luxury car sales drive in China.