German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.
Articles Tagged ‘Mercedes’
Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.
On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.
Luxury Daily’s live news from Dec. 31- Mercedes saves the day in New Year’s Eve short; Ritz-Carlton Bahrain whisks Saudi consumers to resort in Rolls-Royce; Luxury brands share well wishes for 2016; Kering completes sale of Sergio Rossi.
Luxury Daily’s live news updates from Dec. 29 – Cartier speaks to current events with Tokyo exhibition; Mercedes takes Peanuts characters along for the ride; Harry Winston leads into 2016 with signature countdown; Robb Report curates lifestyle for auto show auction.
Today in luxury marketing – Small items, big business; Rolex buyers needn’t worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won’t “go crazy” to win US luxury race.
Some wanted to innovate, and others just wanted to have fun.
Today in luxury marketing – Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland’s Nokia closes maps unit sale to German car makers.
German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom.
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.