Articles Tagged ‘Mercedes’


Automakers showcase technological innovations at CES 2016

January 8, 2016

Technological innovation reigns supreme for automakers participating at the Consumer Electronics Show in Las Vegas Jan. 6-9.

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Drivers more loyal to mass than luxury, but no need for alarm

January 6, 2016

On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.

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Mercedes, Ritz-Carlton, New Year’s Eve and Kering – Live news

January 4, 2016

Luxury Daily’s live news from Dec. 31- Mercedes saves the day in New Year’s Eve short; Ritz-Carlton Bahrain whisks Saudi consumers to resort in Rolls-Royce; Luxury brands share well wishes for 2016; Kering completes sale of Sergio Rossi.

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Cartier, Mercedes, Harry Winston and Robb Report – Live news

December 30, 2015

Luxury Daily’s live news updates from Dec. 29 – Cartier speaks to current events with Tokyo exhibition; Mercedes takes Peanuts characters along for the ride; Harry Winston leads into 2016 with signature countdown; Robb Report curates lifestyle for auto show auction.

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Entry-level luxury, Switzerland, beauty and Mercedes – News briefs

December 22, 2015

Today in luxury marketing – Small items, big business; Rolex buyers needn’t worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won’t “go crazy” to win US luxury race.

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Top 5 brand moments from last week

December 21, 2015

Some wanted to innovate, and others just wanted to have fun.

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Tamara Mellon, holiday windows, Manolo Blahnik and Nokia – News briefs

December 7, 2015

Today in luxury marketing – Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland’s Nokia closes maps unit sale to German car makers.

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Mercedes prioritizes safety and convenience with new research

December 2, 2015

German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom.

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Luxury automakers lead the way in effective TV advertising

November 23, 2015

German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.

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Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics

November 9, 2015

Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.

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