Today in luxury marketing – Donatella Versace to front Givenchy ads; Aston Martin mulls plant in Alabama to be near Mercedes; Gulf tourists flock to Munich’s luxury life as Paris fades; DVF paves way for future.
Articles Tagged ‘Mercedes’
Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.
Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?
Today in luxury marketing – India: Mercedes could surpass Audi for premium leadership; Tesla just got a big break in New Jersey; Ferragamo profits up 4pc; Hugo Boss scraps sales target as luxury spend slows.
German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.
Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
Luxury Daily’s live news from Dec. 24 – Mercedes considers leaving New Jersey headquarters; Mr Porter hosts menswear spies for Google+ hangout session; Longchamp to set up personalization workshop in Printemps’ atrium; Missoni looks to nature to capture mood of its spring 2015 collection.
Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.