Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
Articles Tagged ‘Mercedes’
Luxury Daily’s live news from Dec. 24 – Mercedes considers leaving New Jersey headquarters; Mr Porter hosts menswear spies for Google+ hangout session; Longchamp to set up personalization workshop in Printemps’ atrium; Missoni looks to nature to capture mood of its spring 2015 collection.
Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.
Luxury Daily’s live news from Nov. 20 – LVMH joins board of directors at French biodiversity foundation; Auctionata completes second auction from New York location; Mercedes reveals Maybach with panoramic roof technology; Bally returns to Art Basel for second chapter of exhibition.
German automaker Mercedes released the Maybach S 600 almost simultaneously at Auto Guangzhou in China and the LA Auto Show.
Today in luxury marketing – Kors Q2 profits jump 42pc; Estée Lauder cuts profit, sales growth forecast; BMW tops in luxury sales, despite Mercedes’ best month of 2014; Farewell, Oscar de la Renta: The world says goodbye to an American fashion icon.
Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.