German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
Articles Tagged ‘Mercedes’
Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
German automaker Mercedes-Benz is looking beyond the millennial market with its “mobile club lounge.”
German automaker Mercedes-Benz is putting itself on the front-line of technological innovation with its latest mobile application.
Luxury Daily’s live news updates from Oct. 14 – Bottega Veneta celebrates artistic collaborators in new tome; Bulgari helps consumers find inner diva within Harrods exhibit; Mercedes-Benz brings design aesthetic indoors with first interior project; Tag Heuer looks beyond Deflategate, names Tom Brady ambassador.
Today in luxury marketing – Where is the line between fashion and art?; Prada tries to renegotiate Hong Kong shop rents amid China slowdown; Vestiaire Collective eyeing global expansion; Mercedes is working on Tesla Model S fighter, R&D chief tells paper.
German automaker Mercedes-Benz is looking a little less holy with the loss of one noteworthy fan: the pope.
German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.
Luxury Daily’s live news from Aug. 24 – Fortnum & Mason manicures consumers’ nails in eau de nil lacquer; Bloomingdale’s “serves” up sweets with Sugarpova pop-up; Dior goes under the white-hot desert sun for Sauvage launch; Richard Mille’s new timepiece explores the risqué side of horology.