Articles Tagged ‘Michael Kors’


Tesla, Michael Kors, Luxury Society and Monaco – News briefs

April 16, 2014

Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.

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Luxury retailers, Marc Jacobs, Michael Kors and Mercedes-Benz – News briefs

April 7, 2014

Today in luxury marketing – Nordstrom, Saks seek growth in off-price; #CastMeMarc – please do; Michael Kors beating European brands on their home turf; Sprinter runs from Mercedes’ premium image.

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Pinterest weaves social sharing, cataloging for jewelry brand exposure

March 31, 2014

Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.

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Brunello Cucinelli, Michael Kors, luxury real estate and Dior – News briefs

March 11, 2014

Today in luxury marketing – Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.

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Michael Kors, museum shows, Alexander McQueen and affluent research – News briefs

February 19, 2014

Today in luxury marketing – Michael Kors tops on Instagram among NYFW designers; Luxury brands’ museum shows; McQueen responds to intern case; Survey to reveal affluent market’s opinions of 19 cruise brands.

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Instagram registers 15x more engagement than Facebook: L2

February 13, 2014

L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.

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Michael Kors continues tradition of “all-access” microsite for fashion week

February 12, 2014

U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.

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Michael Kors, BMW, Armani and Versace – News briefs

February 5, 2014

Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.

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Top 10 luxury brand mobile campaigns of 2013

January 2, 2014

Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.

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Top 10 luxury branding efforts of Q4

December 30, 2013

Luxury marketers sought global recognition with campaigns that added new dimensions without disrupting brand mystique in the fourth quarter of 2013.

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