Articles Tagged ‘Michael Kors’


Michael Kors uses model behavior to introduce festive fragrance collection

August 10, 2015

U.S. fashion label Michael Kors is helping consumers primp for their next night out in a party-themed launch campaign for its Gold Fragrance Collection.

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Michael Kors, Mercedes, creative directors and fashion retailers – News briefs

August 7, 2015

Today in luxury marketing – Michael Kors’ Q1 profits fall, but results beat Wall Street estimates; Mercedes-Benz China sales defy slowing market with 42pc July jump; Have creative directors become bigger than the brands they work for?; Why fashion retailers are staging food experiences.

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Aston Martin, Anya Hindmarch, Michael Kors and Gucci – News briefs

July 30, 2015

Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.

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Michael Kors expands Watch Hunger Stop campaign with new ambassador

July 22, 2015

U.S. apparel label Michael Kors is continuing the fight to end world hunger with new vigor now that its eponymous founder has been named a United Nations World Food Programme Global Ambassador Against Hunger.

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Top 5 brand moments from last week

July 20, 2015

Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.

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Swatch Group, LVMH, NYFW: Men’s and Balmain – News briefs

July 17, 2015

Today in luxury marketing – Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.

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Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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Top 10 brand social videos of Q2

July 8, 2015

In the second quarter of 2015, luxury marketers used video content to delve deep into brand happenings.

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Krug, Michael Kors, Bang & Olufsen and Dolce & Gabbana – Live news

June 15, 2015

Luxury Daily’s live news from June 12 – Krug shows its “chippy” side with pop-up food stalls; Michael Kors goes head-to-head with Gigi Hadid in guessing game; B&O Play explores brand synergies at Dover Street Market; Dolce & Gabbana talks with its hands to promote nail lacquer.

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Michael Kors goes head-to-head with Gigi Hadid in guessing game

June 12, 2015

U.S. fashion label Michael Kors’ namesake founder is showing his playful and humorous personality with a new series, Glamour Games.

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