Today in luxury marketing – Michael Kors shares soar as holiday quarter tops estimates; Saks Fifth Avenue, Lord & Taylor settle Humane Society lawsuit; Oil collapse hits fashion markets; A professor tracked email spam selling fake luxury goods to 3 huge Chinese banks.
Articles Tagged ‘Michael Kors’
After news of musician David Bowie’s death broke, luxury brands found their own ways to pay tribute to the late performer.
Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.
U.S. fashion label Michael Kors is getting in the holiday spirit with a “wrap party” starring model Nina Agdal.
Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.
U.S. fashion label Michael Kors plans to scale back department store retailing to protect the brand’s overall image and profits.
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
A lack of pricing transparency is driving foreign consumers to the gray market, according to a new report from L2.
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.