Today in luxury marketing – Nordstrom, Saks seek growth in off-price; #CastMeMarc – please do; Michael Kors beating European brands on their home turf; Sprinter runs from Mercedes’ premium image.
Articles Tagged ‘Michael Kors’
Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.
Today in luxury marketing – Brunello Cucinelli affirms double-digit 2014 sales and profit growth; Michael Kors and Aerin Lauder talk style; At a luxury building on the Upper West Side, the perks start at the curb; Peter Philips named creative and image director of Christian Dior makeup.
Today in luxury marketing – Michael Kors tops on Instagram among NYFW designers; Luxury brands’ museum shows; McQueen responds to intern case; Survey to reveal affluent market’s opinions of 19 cruise brands.
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.
Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
Luxury marketers sought global recognition with campaigns that added new dimensions without disrupting brand mystique in the fourth quarter of 2013.
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.