U.S. fashion label Michael Kors is helping consumers primp for their next night out in a party-themed launch campaign for its Gold Fragrance Collection.
Articles Tagged ‘Michael Kors’
Today in luxury marketing – Michael Kors’ Q1 profits fall, but results beat Wall Street estimates; Mercedes-Benz China sales defy slowing market with 42pc July jump; Have creative directors become bigger than the brands they work for?; Why fashion retailers are staging food experiences.
Today in luxury marketing – Aston Martin looks at more than 10 sites for new factory; Anya Hindmarch’s luxury sticker success; Michael Kors targets landlords with counterfeiting suit; Gucci owner calls for Hong Kong rent cuts as market wilts.
U.S. apparel label Michael Kors is continuing the fight to end world hunger with new vigor now that its eponymous founder has been named a United Nations World Food Programme Global Ambassador Against Hunger.
Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.
Today in luxury marketing – Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
In the second quarter of 2015, luxury marketers used video content to delve deep into brand happenings.
Luxury Daily’s live news from June 12 – Krug shows its “chippy” side with pop-up food stalls; Michael Kors goes head-to-head with Gigi Hadid in guessing game; B&O Play explores brand synergies at Dover Street Market; Dolce & Gabbana talks with its hands to promote nail lacquer.
U.S. fashion label Michael Kors’ namesake founder is showing his playful and humorous personality with a new series, Glamour Games.