U.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
Articles Tagged ‘Michael Kors’
Luxury Daily’s live news from Sept. 26 – Barbie Lagerfeld makes the rounds at Paris Fashion Week; Louis Vuitton diversifies offerings with biannual publication debut; Chanel examines red color code with cult classic nail polishes; Aston Martin redesigns Web site to boost digital traffic.
Today in luxury marketing – The hunt for next Michael Kors continues; Cartier reduces working hours at watch factory as demand slows; The duo taking Chloé to “another level”; Tesla expands in Hong Kong to tap electric vehicle demand.
U.S. fashion label Michael Kors is continuing its efforts to stop world hunger with a host of initiatives in honor of World Food Day on Oct. 16.
Social media is starting to get the hang of monetizing posts.
Luxury Daily’s live news from Sept. 10 – Michael Kors incorporates Chinese social media into fashion show livestream; Burberry shortens path to purchase with Twitter’s In Tweet Purchases; Oscar de la Renta pushes for future purchases with Spring app tie-in; Douglas Elliman, Knight Frank Residential to jointly market $38B in properties.
U.S. fashion label Michael Kors is expanding its Mercedes-Benz Fashion Week All Access Kors livestream to a Chinese audience with the inclusion of a customizable campaign on Weixin and WeChat.
Luxury Daily’s live news from Sept. 5 – Michael Kors’ shares slip as shareholder sells stake; Donna Karan and Ladurée celebrate anniversary with special macaroons; Dom Pérignon teams with designer to celebrate Champagne metamorphosis; Penhaligon’s to be official scent of London Fashion Week; Bloomingdale’s updates Big Brown Bag application.
Michael Kors announced that it will hold a secondary public offering of about 11.6 million shares owned by Sportswear Holdings Limited.
U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.