U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’ lifestyle Web site goop.com.
Articles Tagged ‘Michael Kors’
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
Today in luxury marketing – Michael Kors beats rivals in luxury retail; Kicking the luxury habit; IMG announces fashion week changes; German officials provide details on looted art trove.
U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora’s mobile Web site to push in-store traffic rather than mobile commerce.
U.S. apparel and accessories label Michael Kors is furthering its “WatchHungerStop” campaign through a month-long initiative that includes giving away T-shirts at five stores on World Hunger Day Oct. 16, stepping up social media efforts and encouraging consumers to make small donations when purchasing products.
Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.
Luxury brands seeking to expand their portfolio and spark new interest may benefit from entry-level beauty products as a way to portray the ideal branded look.
U.S. label Michael Kors is continuing to advertise its Sporty Sexy Glam fragrance and beauty collection through various social media platforms in order to reach a larger audience and continue the conversation with consumers.
Today in luxury marketing – Michael Kors profits leap 82pc; IPO likely as Neiman Marcus chooses underwriters; Ferrari may race to $20M boosted by Faye Dunaway; Theft from Chinese tourists a problem for European luxury retailers.