U.S. apparel label Michael Kors is continuing the fight to end world hunger with new vigor now that its eponymous founder has been named a United Nations World Food Programme Global Ambassador Against Hunger.
Articles Tagged ‘Michael Kors’
Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.
Today in luxury marketing – Swatch Group’s first-half net slumps 20pc; LVMH to launch Apple Watch rival; Duckie Brown and Michael Kors make the case for American fashion at New York men’s shows; Balmain taps power sisters for fall 2015 campaign.
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
In the second quarter of 2015, luxury marketers used video content to delve deep into brand happenings.
Luxury Daily’s live news from June 12 – Krug shows its “chippy” side with pop-up food stalls; Michael Kors goes head-to-head with Gigi Hadid in guessing game; B&O Play explores brand synergies at Dover Street Market; Dolce & Gabbana talks with its hands to promote nail lacquer.
U.S. fashion label Michael Kors’ namesake founder is showing his playful and humorous personality with a new series, Glamour Games.
Luxury Daily’s live news from May 27 – Barneys launches iPhone app to reach consumers on-the-go; Michael Kors strengthens menswear leadership with new position; Bergdorf Goodman aids shopping sprees with The Mark partnership; Lamborghini begins production of SUV.
Today in luxury marketing – Kors, Tiffany hit by strong dollar; Gucci China discounts prompt lines as bagmaker clears stock; Aston Martin seeks women drivers, luxury tag; China’s luxury slowdown leaves Tata Motors nursing wounds.
U.S. fashion label Michael Kors is looking to further grow its menswear business with the creation of a new dedicated executive role.