Today in luxury marketing – Michael Kors tops on Instagram among NYFW designers; Luxury brands’ museum shows; McQueen responds to intern case; Survey to reveal affluent market’s opinions of 19 cruise brands.
Articles Tagged ‘Michael Kors’
L2 Think Tank’s latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.
Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
Luxury marketers sought global recognition with campaigns that added new dimensions without disrupting brand mystique in the fourth quarter of 2013.
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
Today in luxury marketing – Diane von Furstenberg, Michael Kors reportedly leaving Lincoln Center; At 324 years of age, ultimate heritage label Ede & Ravenscroft wears it better than ever; Tiffany ordered to pay Swatch $449 million in damages, cuts outlook; The world at her fingertips: Net-A-Porter founder Natalie Massenet looks to expand on success.
U.S. fashion designer Michael Kors partnered with his friend Gwyneth Paltrow on an exclusive collection for the actress’ lifestyle Web site goop.com.
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.