Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.
Articles Tagged ‘Michael Kors’
Today in luxury marketing – With BMWs common in Gangnam, Koreans splurge on Bentleys, Maseratis; Russian recession weighs on luxury goods sales; Michael Kors hosts charity luncheon for the Boys’ Club Of New York in Palm Beach; The business of being Swarovski.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
U.S. fashion label Michael Kors is slowing down the action at its fall 2015 runway presentation with Sony F55 4K cameras documenting the collection’s detail in slow motion.
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
Luxury Daily’s live news from Feb. 10 – Michael Kors opens largest store in SoHo; Luxury shoemakers reinterpret Cinderella’s glass slipper; Lexus targets downtown crowd with Made Fashion Week lounge; Bergdorf Goodman, Four Seasons share date night inspiration.
Today in luxury marketing – Brands using apps to court their best customers; Michael Kors is getting into wearable tech; For luxury retailers, Chinese women take fashion recess; Daimler’s Q4 profit rises 10pc on higher Mercedes margins.
Luxury Daily’s live news from Feb. 5 – Michael Kors sales rise 37pc during holiday quarter; Bulgari asks college designers to reinvent house codes; Mandarin Oriental fetes New York Fashion Week with exclusive access; Luxury retail, automakers boast highest Instagram adoption.
In the quarter ending Dec. 27, 2014, U.S. fashion label Michael Kors’ retail net sales were 37 percent higher than the same period for 2013, marking the 13th consecutive period of revenue growth for the company since it went public.
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.