Today in luxury marketing – Luxury brands are different; Prada at Barneys — Thinking chic; Daimler says has more to do on costs after solid results; Has the Michael Kors bubble burst?
Articles Tagged ‘Michael Kors’
Fashion labels focused on granting consumers access to their brands through both digital and physical installations in the first half of the year.
U.S. fashion label Michael Kors is thanking consumers for their part in the accomplishment of 5 million meals served through its partnership with the United Nations’ World Food Programme.
U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.
U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
U.S. apparel brand Michael Kors tapped Tiffany & Co.’s former senior vice president of Asia, Stephane Lafay, to act as president of the region.
Today in luxury marketing – Caruso sets retail rollout plan; London named most popular city for international retailers; Michael Kors in vogue on Wall Street, but valuation risk grows; The history of Chanel No.5.