Articles Tagged ‘Michael Kors’


Michael Kors, The Humane Society, oil and counterfeiting – News briefs

February 3, 2016

Today in luxury marketing – Michael Kors shares soar as holiday quarter tops estimates; Saks Fifth Avenue, Lord & Taylor settle Humane Society lawsuit; Oil collapse hits fashion markets; A professor tracked email spam selling fake luxury goods to 3 huge Chinese banks.

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Luxury brands honor memory of David Bowie

January 11, 2016

After news of musician David Bowie’s death broke, luxury brands found their own ways to pay tribute to the late performer.

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Search-engine marketing, mobile-first attitude define “Genius” brands: L2

December 17, 2015

Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.

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Michael Kors gets wrapped up in wrapping to underscore the season of giving

November 24, 2015

U.S. fashion label Michael Kors is getting in the holiday spirit with a “wrap party” starring model Nina Agdal.

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Michael Kors, Ralph Lauren lead in online market share: PM Digital

November 10, 2015

Mobile devices now account for the majority of traffic to luxury brands’ ecommerce sites, according to a new report by PM Digital.

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Michael Kors reconfigures retail strategy to account for millennial trends

November 6, 2015

U.S. fashion label Michael Kors plans to scale back department store retailing to protect the brand’s overall image and profits.

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Oscar de la Renta, Michael Kors, Burberry and BMW – News briefs

November 5, 2015

Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.

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Unequal prices drive EMEA and APAC consumers overseas: L2

October 19, 2015

A lack of pricing transparency is driving foreign consumers to the gray market, according to a new report from L2.

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Disconnect between consumer habits, ad spend still remains

October 12, 2015

Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.

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Top 10 luxury brand mobile marketers of Q3

October 2, 2015

Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.

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