Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level.

Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.

Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.

Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.

Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.

An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.