Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

Department store chain Nordstrom is aiming to increase in-store traffic with location-based mobile banner ads in applications such as Pandora.

Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

Luxury branded banner ads in tablets are few and far between and some companies are not grasping just how advantageous a large-screen, magazine format can be to display products and services to affluent, global consumers.

Jeweler Tiffany & Co. is maintaining the push of its “What Makes Love True” microsite and mobile application by including banner ads.

Luxury brands that use mobile banner ads have the ability to hone in on a specific target audience of affluent, tech-savvy consumers. Some brands are already getting the hang of it, while others are struggling to keep up.

LVMH’s Christian Dior has nabbed British model Kate Moss to promote its Dior Addict lipstick with a short film to cause a commotion and drive sales.

Affluent consumers are increasingly using their smartphones as part of the car-shopping process and luxury automakers should take note, according to a new study.

A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.

Ferrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.