Articles Tagged ‘millennials’


Rebecca Minkoff targets female millennials via Bloomingdale’s event

February 14, 2013

Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.

Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture

November 14, 2012

Thirty-five percent of millennials in the United States reported that their likelihood of purchasing luxury goods has increased over the past year, while 46 percent of baby boomers said that their likelihood has decreased, according to a new survey from Accenture.

Tod’s exec: Influencer collaborations vital to cross-generational marketing

October 22, 2012

NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.

Swarovski polishes social media efforts via Web series

June 14, 2012

Precision-cut crystal maker Swarovski is looking to target a younger demographic through a Web series starring “Gossip Girl” stylist Eric Daman that will be broadcast exclusively on entertainment site Cambio.