NEW YORK – Predicting trends for the upcoming year can be arduous and even economists, investors, marketers and agencies are often proved incorrect 12 months later as year-end results are released, according to a discussion at Luxury FirstLook: Strategy 2015 Jan. 13.
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In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon.
While Bergdorf Goodman received accolades for its in-store experience, Saks Fifth Avenue received the top spot for online experience, according to a new report by the Luxury Institute.
NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.
NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.
Global hotel brands often have a reputation that differs markedly across countries, reflecting the challenges inherent in scaling service, according to a new survey by the Luxury Institute.
Swiss watchmaker Hublot is creating an official commemorative watch to honor the Free Trade Agreement between the People’s Republic of China and the Swiss Confederation.
Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.
Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute.