French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.
Articles Tagged ‘mobile app’
Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.
Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.
British fashion house Belstaff is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.
Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.
Private aviation provider Magellan Jets is eyeing millionaires through a partnership with iVIP’s luxury lifestyle application suite to offer exclusive benefits to high-net-worth users.
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.