Articles Tagged ‘mobile app’


Hermès creates origami app to accompany print magazine

April 8, 2014

French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.

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Audi app tracks miles to help business travelers balance expenses

January 27, 2014

German automaker Audi is helping business travelers monitor expenses with its Audi Mileage Tracker application.

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Givenchy looks to boost mcommerce with new app

September 10, 2013

French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.

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Pinxter app aims to give brands direct access to customers’ wants

July 16, 2013

Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.

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Four Seasons’ Beverly Wilshire enhances guest experience via mobile app

May 23, 2013

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.

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Cartier bolsters bridal marketing with solo app sponsorship

May 10, 2013

Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.

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Apps are best measured with engagement metrics: Artisan exec

May 3, 2013

NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.

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McIntosh enhances brand experience via mobile app

April 29, 2013

High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.

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Belstaff touts adventurous side in Instagram campaign

April 17, 2013

British fashion house Belstaff is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.

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David Yurman taps Instagram for spring lifestyle push

April 1, 2013

Fine jewelry maker David Yurman is leveraging the brand’s presence on mobile-social application Instagram by incorporating customer images into its spring collections push.

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