Articles Tagged ‘mobile application’


Printemps takes store locator inside with geolocation mobile app

June 24, 2014

French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Harrods expands magazine app reach with Chinese language option

May 16, 2014

British department store Harrods is extending the audience of its online magazine with mobile application updates.

Share on FacebookShare on LinkedInShare on Twitter

Land Rover shills new Range Rover capabilities via interactive mobile app

April 30, 2013

Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Swarovski boosts ecommerce via augmented reality Instagram contest

December 4, 2012

Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany aims to boost mobile sales via New York Times ad

November 30, 2012

Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.

Share on FacebookShare on LinkedInShare on Twitter

Instagram’s new look adds luster to digital luxury brand experience

November 12, 2012

Social media platform and image-sharing mobile application Instagram is allowing luxury marketers to reach a wider demographic of users through a new comprehensive profile layout.

Share on FacebookShare on LinkedInShare on Twitter

InterContinental Hotels ups culinary experience via mobile program

November 8, 2012

InterContinental Hotels is adding to the culinary experience at its properties in Atlanta, San Francisco, Boston and Miami through the Kitchen Passport mobile program that features recipes by the hotels’ executive chefs from around the world.

Share on FacebookShare on LinkedInShare on Twitter

Neiman Marcus bolsters Christmas catalog via mobile touch points

October 10, 2012

Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.

Share on FacebookShare on LinkedInShare on Twitter

Are affluent consumers more apt to spend on mobile apps or sites?

August 17, 2012

Luxury marketers that want to push mobile commerce should develop payment abilities on applications or optimized sites depending on the way that they want to interact with users during the transaction.

Share on FacebookShare on LinkedInShare on Twitter

67pc affluent smartphone owners use mcommerce: study

March 26, 2012

More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.

Share on FacebookShare on LinkedInShare on Twitter