If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
Articles Tagged ‘mobile commerce’
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.
Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.
Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.
Online home retailer LuxDeco is incorporating commerce into its new iPad magazine since more than 25 percent of its sales come from smartphones and tablets.