Articles Tagged ‘mobile commerce’


Big 3 challenges of mobile advertising have finally been solved

June 16, 2014

For years, the digital marketing industry has been waiting for mobile advertising to “pop.” Even as mobile consumption jumped to more than 50 percent for major Web properties, advertiser adoption continued to lag. Despite valiant efforts by the Mobile Marketing Association and the Interactive Advertising Bureau, marketers never seemed to move past the experimentation stage.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 13, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter

Why soft launches are becoming the game marketer’s best weapon

June 13, 2014

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 12, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter

Book excerpt: The Mobile Mind Shift

June 12, 2014

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Share on FacebookShare on LinkedInShare on Twitter

6 luxury marketing trends to watch

June 11, 2014

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 11, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 10, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter

Bringing in a new era of mobile engagement

June 10, 2014

Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 9, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter