Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
Articles Tagged ‘mobile commerce’
NEW YORK – A Resource/Ammirati executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media.
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
Facebook has updated its Pages feature to aid businesses in bolstering their mobile presence and sales via more prominent call-to-action buttons, improved layout and new sections for showcasing relevant information to users.
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
Real estate brokerage firm Partners Trust is partnering with The Enterprise Network to provide an integrated experience that spans mobile and digital.
Google has beat Samsung to the punch in U.S. mobile payments, launching Android Pay Sept. 10 with a number of big-name merchants onboard, including Macy’s, Subway and Walgreens.
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
International auction house Sotheby’s is partnering with Web-based art platform Artsy to create an online-only marketplace for contemporary art.