Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?
Articles Tagged ‘mobile commerce’
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information.
Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.