Articles Tagged ‘mobile commerce’


Gucci introduces new campaign in The Cut mobile advertisement

July 17, 2015

Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.

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How Google’s buy button, voice search could make retail sales skyrocket

July 17, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Why store visits are not conversions

July 17, 2015

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

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There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance

July 15, 2015

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

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How to build a successful Apple Watch app

July 14, 2015

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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Lamborghini shares tour of China on social media for anniversary celebration

July 13, 2015

Italian automaker Lamborghini is celebrating 10 years in the Chinese market with a driving tour of the country and a social campaign.

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Mcommerce sales growth for physical goods outpaces all other categories: report

July 13, 2015

Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.

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3 steps to effective customer acquisition using digital marketing

July 13, 2015

If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.

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Sephora boosts relevancy of Beauty Board recommendations with personalized search

July 10, 2015

LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.

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Mastering the art of mobile persuasion

July 10, 2015

How does the ever-increasing “self-sufficient” mobile shopper force us to re-shape our definition of differentiated customer service? What is the role of today’s marketer? Are we replaceable by mechanized data parses and auto-targeting?

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