Articles Tagged ‘mobile commerce’


Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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Mobile versus being mobile: Match Web site experience to customer intent

January 12, 2015

The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.

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Why are so few retailers achieving true omnichannel functionality – and is it even possible?

January 8, 2015

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

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What social currency can do for – and to – the marketer’s brand

January 5, 2015

Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.

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Optimizing the mobile app for future mcommerce success

December 31, 2014

It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.

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Beacons will under-deliver – here’s why

December 30, 2014

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

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What is still wrong with mobile advertising

December 29, 2014

Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.

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In-store cognitive apps will solve retail’s biggest challenge

December 26, 2014

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

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2015: Year of the mobile customer journey

December 26, 2014

The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.

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Advertisers will expect more from mobile in 2015

December 26, 2014

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

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