Articles Tagged ‘mobile commerce’


How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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Top 3 metrics that ecommerce companies cannot live without

March 12, 2015

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

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Fragmented and fleeting, mobile User IDs are ripe for overhaul

March 6, 2015

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

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What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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