Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
Articles Tagged ‘mobile commerce’
British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application Line.
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.
As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.