Articles Tagged ‘mobile display advertising’


Mobile display revenue skyrockets, overtakes search for first time: IAB

August 19, 2015

Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.

Share on FacebookShare on LinkedInShare on Twitter

How can mobile display make real money?

November 9, 2012

Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.

Share on FacebookShare on LinkedInShare on Twitter