Articles Tagged ‘mobile marketing’


How to help big brands navigate the new media frontier

November 3, 2014

In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.

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More Snapchat advertising opportunities are coming fast

October 31, 2014

Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.

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How not accepting Apple Pay could backfire for retailers

October 30, 2014

With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.

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6 mobile holiday must-haves to eliminate friction

October 30, 2014

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

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Why the banner is dead on mobile

October 29, 2014

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

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3 keys for brands to sustain the mobile app strategy

October 27, 2014

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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5 things to avoid in mobile commerce this holiday season

October 24, 2014

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

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Are in-store tablets the right prescription for retail effectiveness?

October 21, 2014

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

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Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Why video is dominating mobile

October 16, 2014

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

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