Articles Tagged ‘mobile marketing’


Effect of time and location on sports fan engagement using mobile

January 28, 2016

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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3 trends that will define mobile retail marketing in 2016

January 27, 2016

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

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As budgets tighten, mobile investment delivers positive ROI: AKQA exec

January 26, 2016

NEW YORK – An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.

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Payments: The last mile of online customer intimacy

January 26, 2016

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

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Why do hotels always end up with mobile in room 101?

January 25, 2016

It is no secret that hotels have had their Web-based business swiped from under their noses by the likes of Priceline, owner of Kayak and Booking.com. Now the preferred destination for hotel visitors online despite not owning any property or producing anything, Priceline has a bigger market value than the top 15 hotel groups combined.

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Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 25, 2016

In a reflection of augmented reality’s growing role in beauty, LVMH’s Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

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Reviewing SMS and MMS retail holiday marketing

January 25, 2016

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

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Google exec: Leverage omnichannel touch points to drive app awareness

January 22, 2016

NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.

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Will WhatsApp become a primary conduit between businesses, consumers?

January 21, 2016

The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.

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9 tips for designing smart watch apps

January 21, 2016

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

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