Articles Tagged ‘mobile marketing’


Mobile is not TV’s handmaiden – and nor is it the second screen

March 27, 2014

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

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3 key mobile optimization considerations for brands

March 26, 2014

When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”

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How retailers should select their mobile payment platform

March 25, 2014

Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.

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Responsive Web design is not nearly enough

March 24, 2014

We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?

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How messaging apps can monetize their platforms

March 20, 2014

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

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Why managing an app should be as easy as a Web site

March 18, 2014

Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.

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Amazon Prime’s price increase could open door for rivals

March 17, 2014

Amazon’s recent decision to raise the cost of a Prime membership will test some of the limits of paid loyalty among its core audience and could open the door for rival Internet retailers.

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How mobile helps cut costs

March 14, 2014

Proper communication with customers via mobile outreach would not only reduce marketers’ stress from the uncertainty, but also decrease the cost of lost productivity.

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What is Apple’s commerce and payments strategy?

March 13, 2014

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

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Why mobile is central to omnichannel customers

March 12, 2014

Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.

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