Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.

As the technology revolution continues to grow at rapid speed, brands have started to look for unique ways to engage with their loyal customers on a personal level, especially while in-store and on the go.

Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, per a panelist at the Mcommerce Summit.

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Hotel chain Ritz-Carlton is stepping up to competitors that are already in the mobile game with a new application that uses GPS, social media, a QR scanner and special tips from the company president.

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.