As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.
Articles Tagged ‘mobile marketing’
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop.
Facebook’s attempt to partner more closely with media firms encountered a speed bump after disparities were revealed between ad revenue on the platform and publishers’ own sites, forcing the social media giant to search for new innovations.
If your Web site cannot keep up with the high demand, you will risk losing valuable traffic when it matters most this season.
Upscale hotels and their clients have found a new ally in mobile concierge application Porter & Sail.
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.
The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.
The retailers driving the most traffic to their Web sites from social media, not surprisingly, are popular among millennials, with the top-referring networks varying greatly, from Facebook to Pinterest to Reddit.