Articles Tagged ‘mobile marketing’


5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

Share on FacebookShare on LinkedInShare on Twitter

Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

Share on FacebookShare on LinkedInShare on Twitter

55pc of millennials find messaging app notifications most useful: report

August 20, 2015

With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.

Share on FacebookShare on LinkedInShare on Twitter

Content’s specialized role in mobile and digital marketing

August 20, 2015

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

Share on FacebookShare on LinkedInShare on Twitter

Mobile display revenue skyrockets, overtakes search for first time: IAB

August 19, 2015

Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.

Share on FacebookShare on LinkedInShare on Twitter

Is Apple really a luxury-sector brand?

August 19, 2015

I take issue with mass marketers that have declared Apple merchandise as luxury products.

Share on FacebookShare on LinkedInShare on Twitter

How the Apple Watch changes consumer shopping behavior

August 18, 2015

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

Share on FacebookShare on LinkedInShare on Twitter

Scannable print ads make resurgence as mobile users eschew QR codes

August 17, 2015

With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.

Share on FacebookShare on LinkedInShare on Twitter

5 mobile best-practice tips for small businesses

August 17, 2015

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

Share on FacebookShare on LinkedInShare on Twitter

Social ad budgets should be moved over to media teams: Forrester

August 14, 2015

Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.

Share on FacebookShare on LinkedInShare on Twitter