If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Articles Tagged ‘mobile marketing’
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
I take issue with mass marketers that have declared Apple merchandise as luxury products.
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.