Articles Tagged ‘mobile marketing’


A $30,000 smartphone with four wheels and a motor

December 3, 2014

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

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Why now is the time to invest in iBeacon technology

December 2, 2014

The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.

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Changing landscape of mobile commerce and what it means for brands

December 1, 2014

As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

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Getting the retailer’s app ready for Black Friday

November 17, 2014

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

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