Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.
Articles Tagged ‘mobile marketing’
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.
Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut.
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
British fashion house Burberry is live-streaming its upcoming Prorsum women’s wear autumn/winter 2015 show thanks to a partnership with Japanese social application Line.
When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.
Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.
Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.