With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.
Articles Tagged ‘mobile marketing’
Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.
In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely.
With mobile payments already struggling to catch on, the recent face-off between Apple Pay and CurrentC, a payments and loyalty platform developed by a consortium of retailers, could further stall adoption and end up costing merchants customers.
We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.
What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.
In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.