Articles Tagged ‘mobile marketing’


Why brands should roll out promoted hashtags with organic twists

April 6, 2015

As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.

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Sotheby’s brings listings to life on new Web site with videos, visuals

April 3, 2015

Sotheby’s International Realty is keeping its consumers up-to-date with the latest technology by introducing a remodeled version of its Web site with new features such as video tours, high-definition content and advanced search preferences.

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What will win the day for mobile wallets?

April 3, 2015

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

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What Apple’s new patent application for product packaging means

April 2, 2015

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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Consumer services are an essential element for luxury brands

March 30, 2015

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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