Articles Tagged ‘mobile’


Brizo turns to Elle Décor, Veranda to further fashion-focused campaign

September 23, 2014

Kitchen and bath fittings maker Brizo is reaching out to a stylish audience through an advertisement on Hearst shelter publication Veranda’s mobile-optimized site.

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Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

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Mobile video to accelerate mobile advertising value proposition

September 22, 2014

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

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Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Porsche Design and BlackBerry create new smartphone

September 18, 2014

German fashion label Porsche Design has teamed with BlackBerry for a third time to create a new Porsche Design smartphone.

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BMW generates interest in Apple Watch

September 17, 2014

Following the unveiling of the Apple Watch Sept. 9, BMW promoted the new opportunity for owners of the i3 model.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Gucci among brands to embrace Flipboard’s video addition

September 16, 2014

Social magazine Flipboard is now offering streaming video content as another option for brands with a presence on its application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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