Articles Tagged ‘mobile’


Christopher Ward aims for mobile sales via QR code

May 15, 2013

British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.


6 principles of a smooth mobile commerce checkout experience

May 15, 2013

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

3pc of affluent women buy apparel via mobile: study

May 14, 2013

Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.

66pc abandon mcommerce purchases because of issues at checkout

May 14, 2013

Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a report from Jumio.

Mobile content revenue to hit $65B by 2016: study

May 14, 2013

Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.

Common sense rules in LA Lakers text message lawsuit

May 14, 2013

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Data dips deeper into the pockets of wireless carriers

May 14, 2013

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

Bergdorf promotes “Scatter My Ashes” via mobile ad

May 13, 2013

New York department store Bergdorf Goodman promoted its 2013 documentary film “Scatter My Ashes at Bergdorf’s” through an advertisement on The Cut’s mobile site.

3 tips for mobile expense management

May 13, 2013

If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.

Cartier bolsters bridal marketing with solo app sponsorship

May 10, 2013

Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.