Articles Tagged ‘mobile’


Dolce & Gabbana reaches consumers through ad on Vogue Web site

August 15, 2014

Italian fashion label Dolce & Gabbana is advertising its Light Blue scent on Vogue’s Web site, in both the mobile and the desktop versions.

Share on FacebookShare on LinkedInShare on Twitter

New rules of customer engagement

August 15, 2014

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

Share on FacebookShare on LinkedInShare on Twitter

Frick Collection provides extended, immersive visitor experience via app

August 14, 2014

The Frick Collection is facilitating the guest experience by releasing a new application equipped with useful resources.

Share on FacebookShare on LinkedInShare on Twitter

4 ways to avoid the risks of responsive design

August 13, 2014

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Collection Algarve launches app to improve guest experience

August 12, 2014

Starwood Hotels and Resorts’ Luxury Collection is launching a mobile app for its Algarve location that will provide consumers with insight into the hotel.

Share on FacebookShare on LinkedInShare on Twitter

Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

Share on FacebookShare on LinkedInShare on Twitter

Why mobile conversions lag behind desktop

August 12, 2014

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

Share on FacebookShare on LinkedInShare on Twitter

Tamara Mellon rounds out ecommerce with mobile site launch

August 11, 2014

U.S. fashion label Tamara Mellon is driving consumers to its new mobile site with an email blast and exclusive offers.

Share on FacebookShare on LinkedInShare on Twitter

Waldorf Astoria Orlando lets guests savor dishes via iPad menu

August 11, 2014

Waldorf Astoria Orlando is providing guests with a better ordering experience at its Bull & Bear restaurant with iPad menus and information guides.

Share on FacebookShare on LinkedInShare on Twitter

Why retailers should pay closer attention to mobile-only shoppers

August 11, 2014

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

Share on FacebookShare on LinkedInShare on Twitter