Articles Tagged ‘mobile’


Oscar de la Renta pushes for future purchases with Spring app tie-in

September 10, 2014

U.S. fashion brand Oscar de la Renta is promoting mobile marketplace Spring by adding a shoppable element to its spring 2015 runway show.

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Ferrari showcases early users of CarPlay system

September 9, 2014

Italian automaker Ferrari is beginning to roll out its Apple CarPlay system and is giving fans a good sense of how it operates with news of the first equipped owner.

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Tiffany leads the way in mobile: report

September 8, 2014

The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.

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Montblanc embraces mobile with Samsung-exclusive stylus range

September 8, 2014

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

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Mulberry encourages mobile commerce with interactive quiz

September 8, 2014

British fashion label Mulberry is using an interactive quiz to generate social conversation around its new Cara Delevingne-designed collection.

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Why app design defects should not be “won’t fix”

September 8, 2014

Are you sure that users will love the application that you are going to produce? After all, this is the key for commercial success. Unfortunately, sometimes, even great ideas fail due to bad implementation. How do you prevent this from happening?

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Bloomingdale’s updates Big Brown Bag application

September 5, 2014

Department store Bloomingdale’s just received a makeover on its Big Brown Bag application.

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Mandarin Oriental revisits celebrity endorsements in mobile ad

September 5, 2014

Mandarin Oriental is highlighting its “He’s a Fan, She’s a Fan” campaign through a mobile advertisement on the Wall Street Journal’s iPad application.

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Built-in Android and iOS security mechanisms: Looking at their effectiveness

September 5, 2014

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

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Creating content is worth the investment: Mr Porter editor

September 4, 2014

NEW YORK – Mobile presents an opportunity for retailers to give consumers a personal, local experience when shopping, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

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