American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
Articles Tagged ‘mobile’
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.
French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.
Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.
German automaker Porsche is endorsing an application by AutoWeek that celebrates the 50th anniversary of its 911 model.
British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.
Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.
French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.
High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.