Articles Tagged ‘mobile’


Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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Audi sees 80pc higher completion rate with vertical mobile video ads

August 25, 2015

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.

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How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

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Shiseido partners with Lane Crawford to examine most meaningful things

August 24, 2015

Japanese personal care brand Shiseido is partnering with Chinese department store chain Lane Crawford to highlight the things most precious to people in a new charitable photography exhibition.

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5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Yoox highlights covetable fashions through UGC campaign

August 21, 2015

Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.

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Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

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Burberry drives traffic to revamped SoHo store with The Cut placement

August 20, 2015

British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.

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55pc of millennials find messaging app notifications most useful: report

August 20, 2015

With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.

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Content’s specialized role in mobile and digital marketing

August 20, 2015

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

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