Articles Tagged ‘mobile’


Getting the retailer’s app ready for Black Friday

November 17, 2014

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

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Delivering on the promise of personalization

November 14, 2014

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

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Days of mass-marketing winding down

November 11, 2014

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

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Apple Watch set to become gatekeeper to the iPhone

November 10, 2014

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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Beacons and Apple Pay deliver stepped-up shopping experience

November 7, 2014

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

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Lagos readies for holiday gifting rush with mobile landing page

November 6, 2014

Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.

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Rolls-Royce weaves mobile app into upcoming exhibition

November 5, 2014

Rolls-Royce Motor Cars is ensuring that its upcoming exhibition in London is gratifying for consumers by releasing an accompanying mobile application.

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Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

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