Articles Tagged ‘mobile’


Bang & Olufsen joins smartwatch conversation via Google partnership

June 24, 2015

Danish audio and video brand Bang & Olufsen is capitalizing on the wearables trend with a watch interface available for Android smartwatches.

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Can Facebook challenge YouTube’s dominance on mobile video?

June 24, 2015

YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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6 fundamentals of successful mobile engagement

June 19, 2015

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

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Barneys to introduce shoppable Instagram content

June 18, 2015

Department store chain Barneys New York is the latest luxury retailer to implement shoppable content on its Instagram account.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

June 18, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research and analysis focused on evolving consumer behavior and marketers’ adaptation to trends and changed needs via mobile use.

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Mobile engagement is about more than pushing products: report

June 18, 2015

Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.

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How Everything-as-a-Service will help brands on mobile

June 18, 2015

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

June 17, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research and analysis focused on evolving consumer behavior and marketers’ adaptation to trends and changed needs via mobile use.

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