Articles Tagged ‘mobile’


The Macallan shares tasting notes, experience via minimalistic videos

October 8, 2014

Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.

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Cracking the mobile utility code: Lessons marketers can learn from my annual holiday

October 8, 2014

Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both.

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The Ritz-Carlton encourages branded social media through mobile app

October 7, 2014

The Ritz-Carlton is allowing guests to further personalize the memories of their stay at one of its hotels with a mobile application update.

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Ad buyer’s guide to mobile programmatic

October 7, 2014

Mobile programmatic is a fundamental shift in how advertising has been done. The transition is very similar to what happened with digitalization of stock markets.

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Top 10 luxury brand mobile marketers of Q3

October 6, 2014

During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.

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Measuring the quality of mobile campaigns and user engagement

October 6, 2014

Most brand marketers today still believe that click-through rates are the best indication of user engagement and media quality measurement in mobile advertising. Not so.

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Apple Watch’s entrance into luxury may spur future collaborations

October 2, 2014

Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?

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Ford borrows a better idea to get closer to customers

October 2, 2014

In the late 1960s, Ford Motor Company’s advertising proclaimed that the automaker had “a better idea.” During Advertising Week in New York, the company admitted that its mobile learnings have come in large part from others.

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Montblanc taps philanthropic readers of Departures with mobile ad

October 1, 2014

Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.

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Building long-term sustainable revenue from audiences

October 1, 2014

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

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