Articles Tagged ‘mobile’


How over-communicating can kill brand loyalty and sever symbiotic relationships

July 28, 2015

The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.

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China catches up with mobile ad tech

July 28, 2015

Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.

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Fortnum & Mason goes “cross-channel” via Instagram takeover

July 27, 2015

British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.

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Why iOS 9’s search, notification updates are good news for brands

July 24, 2015

The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.

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How to market to the various kinds of luxury consumers

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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IPhone, not Apple Watch, is Apple’s biggest success in latest quarter

July 23, 2015

With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.

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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Mobile programmatic encounters slow adoption, faces several challenges: report

July 22, 2015

While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.

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Goldfish-sized attention spans: The marketer’s new challenge

July 22, 2015

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

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Platform Pulse: Beacons could soon be everywhere

July 21, 2015

Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.

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