Articles Tagged ‘mobile’


37pc of mobile users blocked ads in Q4: report

January 29, 2016

The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.

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Bang & Olufsen grants total control via connected mobile app

January 29, 2016

Danish audio and visual brand Bang & Olufsen is adding mobile connectivity to its devices through a new application.

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What is wrong with Apple?

January 29, 2016

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

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Jean Paul Gaultier provides perspectives on couture show through Periscope

January 28, 2016

French couture label Jean Paul Gaultier is giving consumers a tour of its “factory” through the eyes of digital influencers.

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IPhone slowdown intensifies focus on cloudy Apple Watch picture

January 28, 2016

While Apple delivered another monster quarter, warning signals are mounting that the iPhone’s role in buoying results is close to over, drawing attention to the lack of details about sales volume for the Apple Watch.

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Effect of time and location on sports fan engagement using mobile

January 28, 2016

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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Tiffany aims for proposal placement with extensive mobile ads

January 27, 2016

Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications.

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Shoppers are adopting digital wallets at a rapid pace: Citi

January 27, 2016

Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.

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3 trends that will define mobile retail marketing in 2016

January 27, 2016

Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.

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Payments: The last mile of online customer intimacy

January 26, 2016

When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered.

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