Kitchen and bath fittings maker Brizo is reaching out to a stylish audience through an advertisement on Hearst shelter publication Veranda’s mobile-optimized site.
Articles Tagged ‘mobile’
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.
Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.
German fashion label Porsche Design has teamed with BlackBerry for a third time to create a new Porsche Design smartphone.
Following the unveiling of the Apple Watch Sept. 9, BMW promoted the new opportunity for owners of the i3 model.
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.
Social magazine Flipboard is now offering streaming video content as another option for brands with a presence on its application.
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.
We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.