Articles Tagged ‘mobile’


Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Burberry gives consumers front row seat through Periscope

April 16, 2015

British fashion label Burberry is making its Periscope debut to live broadcast its show at Los Angeles’ Griffith Observatory.

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TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants

April 16, 2015

Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.

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Chanel captures consumers’ attention with subtle pop-up video

April 15, 2015

French fashion house Chanel is engaging consumers with a pop-up video on the mobile-optimized site of Harper’s Bazaar.

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How retailers can adopt a mobile-first strategy

April 15, 2015

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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Versace shows its technological-savviness via live-stream app Periscope

April 14, 2015

Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.

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Mobile ad retargeting is missing piece to the marketing puzzle

April 14, 2015

Ninety-eight percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus their attention back onto your product?

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Govberg Jewelers helps horologists manage collections via mobile app

April 13, 2015

U.S.-based Govberg Jewelers is helping watch enthusiasts better manage their collections by releasing a new mobile application that will aid in maintaining, servicing and storing information about their timepieces.

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Apps are key to a meaningful user-centric mobile strategy

April 13, 2015

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

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