Articles Tagged ‘mobile’


Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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IWC creates visual dialogue with enthusiasts via Instagram

February 19, 2015

Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.

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Biometrics, tokenization gain steam with MasterCard, Visa commitments

February 19, 2015

With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.

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Balenciaga reaches fashionistas on the move with Style.com ad

February 18, 2015

French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.

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Why is shopping on your phone so difficult?

February 18, 2015

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream

February 17, 2015

With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.

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What to consider when selecting a new CRM system

February 17, 2015

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

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Oscar de la Renta turns to Instagram for fashion week countdown

February 13, 2015

U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.

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Burberry pushes travel companion through Departures mobile ad

February 13, 2015

British apparel brand Burberry is showing the versatility of its handbags through a banner advertisement on travel publication Departures’ Web site.

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