Articles Tagged ‘mobile’


Luxury consumers blurring lines between offline, online and mobile

April 26, 2016

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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Integrate real-time components into ad campaigns

April 26, 2016

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

April 25, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Shoppers browse and purchase from same device, increasingly a smartphone: report

April 25, 2016

While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.

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3 ways to reinvent the phone number

April 25, 2016

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

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Quantifying effective mobile user experiences

April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

April 22, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

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Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits

April 22, 2016

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

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Instagram may be key to fashion’s see now, buy now democratization

April 21, 2016

SEOUL, South Korea – As the velvet ropes of luxury continue to come down, Instagram has created an outlet for storytelling that has democratized the industry, according to panelists at the Condé Nast International Luxury Conference April 20.

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