Articles Tagged ‘mobile’


68pc of mobile marketers leverage location-based targeting

March 19, 2015

NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.

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Acura exec: Consumers not yet ready for mobile offices

March 19, 2015

NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.

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Tackling mobile’s challenge: Cross-device mapping and attribution

March 19, 2015

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

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Native mobile ads in a strange land

March 18, 2015

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

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Gotham Air provides taxi services via helicopter with mobile app

March 17, 2015

Helicopter charter brand Gotham Air is easing connection services with a mobile application that provides instant bookings.

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Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.

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Breitling positions mobile connectivity as timepiece accompaniment

March 16, 2015

Swiss watchmaker Breitling is taking the smartwatch concept to new heights with its flight-ready B55 Connected timepiece.

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How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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Snapchat enables intimate storytelling during fashion month

March 13, 2015

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

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Top 3 metrics that ecommerce companies cannot live without

March 12, 2015

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

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