Retailers are missing out on significant revenue opportunities by failing to personalize consumers’ shopping experiences, thanks to the lack of adaptive pages, product recommendations and search functionalities on their mobile sites, according to a Retail Systems Research report.
Articles Tagged ‘mobile’
Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.
British retailer Harrods is reaching out to its littlest customers with a mobile game set in its Toy Kingdom.
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?
Online fashion marketplace Farfetch is kicking off the official start of the holiday shopping season with a scavenger hunt across its ecommerce site.
While marketers spend 4.5 times more to reach millennials on mobile compared to other consumers, there is room for improvement, according to a new report from Turn.
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.