Articles Tagged ‘mobile’


Patek Philippe uses minimalism in mobile ad to showcase history

July 8, 2014

Switzerland’s Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.

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Top 10 luxury brand mobile marketers of Q2

July 7, 2014

In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.

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Brands must rethink their approach to CRM via mobile

July 3, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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Twitter drives brand app downloads via targeted promotions

July 2, 2014

Twitter is providing brands with sharper tools to drive mobile application downloads.

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Audi incorporates Apple CarPlay to reach tech-minded consumers

July 1, 2014

German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.

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Uber caters to affluent New Yorkers with Hamptons helicopter service

July 1, 2014

Car service application Uber is expanding its transportation options for the holiday weekend with UberChopper.

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The RealReal resale value app helps justify purchase price

July 1, 2014

Online luxury consignment marketplace The RealReal has compiled its data on resale value into a mobile application to help give consumers a better idea of selling prices for high-end goods.

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Van Cleef & Arpels employs Instagram to showcase fine jewelry in motion

June 30, 2014

French jewelry house Van Cleef & Arpels is engaging with its social media audience by unveiling a new collection solely on Instagram.

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Fly Blade app connects consumers to Hamptons in just three clicks

June 27, 2014

Fly Blade, a new high-end transportation service, is taking the stress out of traveling to the Hamptons by chartering helicopters from New York to Long Island’s east end.

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Audi opens up infotainment system to Android users

June 27, 2014

Audi of America is expanding its MMI infotainment system to let Android users synchronize their smartphones.

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