Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

NEW YORK – Consumers are now demanding insider information and brands must offer content from all access points including mobile, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.

Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.

Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

NEW YORK – The explosion of mobile over the past few years has enabled brands to tap into the medium as a supplement to their other experiences, building a bridge between them using mobile marketing, per a panelist at the Mcommerce Summit.

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit.

Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

Hotel chain Ritz-Carlton is stepping up to competitors that are already in the mobile game with a new application that uses GPS, social media, a QR scanner and special tips from the company president.