Articles Tagged ‘mobile’


Cartier invites The Cut readers to unlock their gemstones

May 19, 2015

French jeweler Cartier is encouraging mobile readers of New York magazine’s blog The Cut to explore gemstone-specific content and find their fit.

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Mobile carriers consider blocking ads as turf war with Google escalates

May 19, 2015

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

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Mobile commerce has a visibility problem

May 19, 2015

Mobile commerce is not turning into a windfall for every retailer.

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Apple Watch’s limitations to present challenges for advertiser, media relations

May 18, 2015

Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 18, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Distinction between online, offline blurs for shoppers, but not retailers: report

May 18, 2015

Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 15, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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35M individuals in UK engage with digital travel content each month

May 15, 2015

United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.

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Mobile, social platforms essential for seamless digital narrative: report

May 15, 2015

Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.

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Real-time app analytics uncover the why behind mobile metrics

May 15, 2015

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

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