French jeweler Van Cleef & Arpels is generating interest in its interactive Diamond Breeze effort through a banner advertisement found on New York magazine’s fashion and style blog The Cut’s mobile Web site.
Articles Tagged ‘mobile’
Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for the Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
French atelier Céline is aiming to attract readers to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.