Articles Tagged ‘mobile’


Wearables and Internet of Things: That’s where the smart money is

January 16, 2015

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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Lancôme prepares consumers for their close-ups

January 14, 2015

Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.

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Beacons will conquer travel marketing in 2015 despite privacy concerns

January 14, 2015

Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.

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Moncler creates fake snow app for online fun

January 13, 2015

French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.

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Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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Nordstrom enables multichannel catalog viewing with updated app

January 12, 2015

Department store chain Nordstrom is letting consumers interact with its print catalog through a new scanning feature for its iOS application.

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Mobile versus being mobile: Match Web site experience to customer intent

January 12, 2015

The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.

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Mobile video plays reach 25pc for ecommerce brands: report

January 9, 2015

Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.

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Luxury Collection turns to Departures to prompt digital booking

January 8, 2015

Starwood Hotels & Resorts’ Luxury Collection is highlighting the various properties consumers can stay at with an advertisement on Departures’ Web site.

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