Articles Tagged ‘mobile’


How mobile changes marketing

December 16, 2014

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

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Why are mobile email open rates declining?

December 15, 2014

Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.

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Coty optimizes for mobile to provide modern showcase for brands

December 15, 2014

Beauty products manufacturer Coty has joined the world of mobile optimization with a new Web site and employee intranet, both to offer a modern design and approach to showcasing its brands.

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ABCs of content marketing and why it matters to brands

December 15, 2014

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

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Estée Lauder curates gift guide with help from Aerin

December 12, 2014

Beauty marketer Estée Lauder is highlighting its family connections with a holiday Instagram takeover by Aerin Lauder, granddaughter of the cosmetic company’s eponymous founder.

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Fashion and luxury purchases are 33pc of all mobile transactions

December 12, 2014

Mobile purchases now account for 30 percent of ecommerce transactions and will likely increase as the rate of consumers choosing smartphones and tablets as their main medium of online shopping is increasing, according to a new report by Criteo.

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Mobile makes the “last millisecond” the “last inch” for in-store experiences

December 12, 2014

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

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YSL Beauté creates bespoke tutorials using Google Glass

December 11, 2014

French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.

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An untapped advertising opportunity during the holidays

December 11, 2014

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

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Selfridges pushes use of personalized shoppers with mobile gaming

December 10, 2014

British department store Selfridges is building awareness for its in-store helpers this holiday season through a gaming effort.

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