Articles Tagged ‘mobile’


Ralph Lauren egg proves most popular in Fabergé hunt

April 10, 2014

U.S. fashion label Ralph Lauren’s egg has been cracked the most times out of the more than 260 art installations hidden around New York as part of Fabergé’s Big Egg Hunt.

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Lancôme uses banner ads and pop-ups to catch consumer attention

April 10, 2014

French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.

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5 tips to boost search engine optimization in a competitive environment

April 10, 2014

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

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Mandarin Oriental looks for guest hot spots with Sina Weibo contest

April 9, 2014

Mandarin Oriental is hosting a month-long photo competition through May 7 on the popular Chinese microblog site, Sina Weibo, to boost guest engagement throughout the region.

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Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Mobile ad revenue share report requires native response

April 9, 2014

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

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Hermès creates origami app to accompany print magazine

April 8, 2014

French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.

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Canadian anti-spam legislation and notification opt-in best practices

April 8, 2014

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad

April 7, 2014

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.

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Ralph Lauren boosts Instagram impressions with promoted post

April 4, 2014

U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.

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