Today in luxury marketing – Androgyny and minimalism to stalk London Fashion Week; Moncler to design outerwear for VistaJet Crew; Lexus tops J.D. Power’s most dependable car ranking; What recession? Americans regain a craving for luxury.
Articles Tagged ‘Moncler’
French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.
European fashion brands such as Céline, Eres and Brioni are falling to the wayside of U.S. brands when it comes to the digital frontier and consumer engagement, according to findings from a study by L2 Think Tank.
NEW YORK – With its 60th birthday on the horizon, French outerwear label Moncler has been rapidly expanding by focusing on global distribution and placement of bricks-and-mortar stores, according to an executive at last week’s WWD Apparel and Retail CEO Summit 2011.
Today in luxury marketing – Prada has filed a stock market listing in Hong Kong to raise as much as €2.1bn; French investment firm Eurazeo SA said it would buy a large stake in Moncler cancelling IPO.