As consumers are becoming more digitally inclined, luxury apparel and accessories brands are finding ways of telling their stories through creative films or multimedia projects.
Articles Tagged ‘Moncler’
Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.
Today in luxury marketing – Moncler shares power ahead as sales beat expectations; Handbag prices begin to hit their limit; The secret of Saint Laurent’s success; Big Apple is world’s hottest luxury property market.
French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.
Italian outerwear label Moncler is rounding out its mobile presence with an application dedicated solely to commerce.
Italian outerwear label Moncler is assuring its down suppliers’ compliance with principles outlined by the European Down and Feather Association following claims of animal cruelty by a television program.
French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.
French outerwear label Moncler is putting glaciers front and center with a traveling photography exhibit and capsule collection.
Today in luxury marketing – Prada sales up 1pc in fiscal H1; Tod’s moves on from cozy loafers in bid to recover sales; K2 60 years later: Moncler anniversary climbers reach K2 summit; Has private equity learned its lesson on fashion investments?
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.