Today in luxury marketing – Euro’s fall tempts American shoppers to Paris; Online store merger prods luxury goods makers toward Internet; Jeremy Langmead to return to Mr Porter; Can neuroscience unlock the luxury mind?
Articles Tagged ‘Mr. Porter’
Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.
British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.
Online menswear retailer Mr Porter is letting consumers in the United Kingdom become a part of “Kingsman: The Secret Service” through an interactive display developed with Google+.
Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
Online menswear retailer Mr Porter is exploring its British sartorial roots through a capsule collection and content hub influenced by the feature film, “Kingsman: The Secret Service.”
Luxury Daily’s live news from Dec. 24 – Mercedes considers leaving New Jersey headquarters; Mr Porter hosts menswear spies for Google+ hangout session; Longchamp to set up personalization workshop in Printemps’ atrium; Missoni looks to nature to capture mood of its spring 2015 collection.
Last week brands sought to entertain through playful stories told by characters that may not be immediately associated with luxury.
Luxury Daily’s live news from Dec. 15 – Burberry sticks to British heritage with spring campaign; Anya Hindmarch fosters consumer creativity with interactive sticker shop; Hennessy uses personalized engravings to promote holiday gifting; Mr Porter looks to ignite Christmas spirit.