Net-A-Porter’s men’s destination Mr Porter is enhancing the latest installment of its “Style Wherever You Are” campaign with new creative assets and an Instagram challenge.

NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.

Department store chain Barneys New York is Luxury Daily’s 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.

Luxury marketers incorporated new technologies into branded mobile applications to wow their consumers, further engage with brand enthusiasts and boost mobile sales this year.

Department store chain Barneys New York is Luxury Daily’s 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.

Mobile became a vital channel for luxury marketing this year with many brands using the medium as part of all-encompassing campaigns or strong standalone efforts during the fourth quarter.

SLS Hotel South Beach, Miami, FL, is bolstering its on-site services and luxury lifestyle association through a new mobile application that is available for download on the iPhone and iPad as well as via in-room iPads.

Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.

Men’s online retailer Mr Porter is showing affluent males how to dress for parties through its first iPad application that acts as an interactive magazine and video hub centered on the tuxedo.

Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.