In the first half of 2015, retailers embraced technology to ease the purchasing process and elevate the in-store experience for their consumers.
Articles Tagged ‘Mr. Porter’
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
Today in luxury marketing – The Caitlyn question: Will advertisers embrace her?; Greece delays IMF payment, PM to brief angry parliament; Jeremy Langmead’s return to Mr Porter; Marcelo Burlon designs range of limited-edition bottles for Moët & Chandon.
Online retailer Mr Porter is catering to its consumers’ active hobbies with the opening of a new dedicated section for sports attire that mixes style with performance.
Today in luxury marketing – Euro’s fall tempts American shoppers to Paris; Online store merger prods luxury goods makers toward Internet; Jeremy Langmead to return to Mr Porter; Can neuroscience unlock the luxury mind?
Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.
British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.
Online menswear retailer Mr Porter is letting consumers in the United Kingdom become a part of “Kingsman: The Secret Service” through an interactive display developed with Google+.
Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.