Retailers showed their dedication to consumers in the first half of 2014, placing them at the forefront of campaigns or ensuring that their voices were heard.
Articles Tagged ‘Mr. Porter’
Sometimes luxury means convenience and other times it means the extravagance of leisure.
Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.
Today in luxury marketing – Versace CEO touts ‘second phase’; Ferragamo CEO sees improved growth outlook in H2, upbeat on China; Big Moncler investor repeats long-term support after Carlyle sells; Luxury brands eye Peruvian market.
The jury is still out on whether fashion brands can help Google Glass reach a level of popularity, but online retailers Net-A-Porter and Mr Porter are doing what they can to promote a favorable outcome.
Today in luxury marketing – Mr Porter to launch Kingsman line; Lost in translation: how language barriers might affect a luxury brand’s ‘temperature’; Mr. Ralph Lauren and the ultimate changing of the guard; Tiffany on the Champs Elysées.
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Menswear online retailer Mr Porter has started a new season of its Style Clinic series to address sartorial concerns of its fashion-conscious male audience.
British retailers have become media themselves this London Fashion Week by creating their own content around the menswear shows to demonstrate their involvement in the events.