Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.
Articles Tagged ‘Multichannel’
British department store Harrods is showcasing its overhauled home furnishings department with window displays designed by Condé Nast shelter publication House & Garden.
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
U.S. fashion brand Diane von Furstenberg is partnering with American Express on a year-long series of events exclusively for the credit card company’s cardholders as part of an ongoing campaign to celebrate the 40th anniversary of the clothier’s wrap dress.
Precision cut-crystal maker Swarovski is running a contest through November that focuses on consumer interaction in-store to drive traffic to its directly operated boutiques.
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
Department store chain Barneys New York is aligning itself with the fight for transgender equality with an ad campaign and outreach.
Canadian retail conglomerate Hudson’s Bay Company has tapped the former president of Saks.com to oversee digital marketing for all of its retail brands.
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.