Articles Tagged ‘Multichannel’


Fabergé touts modernity with interactive Harrods window display

March 11, 2015

British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display.

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Bloomingdale’s highlights designer exclusives with branded “dance craze”

March 5, 2015

Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections.

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Barneys ramps up digital efforts with new Web site

March 5, 2015

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

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Saks hones editorial voice with spring magalog

March 4, 2015

Department store chain Saks Fifth Avenue is further differentiating its point of view with the release of its largest spring catalog to-date that combines editorial content with its latest offerings.

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Armani links runway apparel to backstage beauty via couture cosmetics

March 3, 2015

Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.

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How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

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Luxury brands cater to Chinese tourists for Lunar New Year celebrations

February 18, 2015

Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.

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Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary

February 11, 2015

LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.

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Dornbracht blends technology and design for intuitive water fixtures

February 10, 2015

German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.

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