Articles Tagged ‘Multichannel’


Jaguar revives British Villains theme in Google Glass-equipped campaign

October 7, 2014

British automaker Jaguar is building on the popularity of its “British Villains” campaign with a sequel titled “British Intelligence.”

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Bentley gains spotlight in Harper’s Bazaar art hub

October 3, 2014

Automaker Bentley Motors is renewing its partnership with British magazine Harper’s Bazaar with content in the latest installment of Bazaar Art.

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Top 10 multichannel efforts of Q3

October 3, 2014

Luxury brands took to the road, the ocean and space in the third quarter of 2014.

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Karl Lagerfeld draws inspiration from Choupette for beauty capsule

October 2, 2014

Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.

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Chloé thinks pink for exclusive Lane Crawford capsule

October 1, 2014

Chinese department store chain Lane Crawford is teaming up with French fashion house Chloé for an exclusive collection.

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Selfridges invests in online store to enhance multichannel shopping experience

October 1, 2014

British department store chain Selfridges is relaunching its online store Oct. 1 with a new look and touch-first approach.

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Cartier shares future of watchmaking with male consumer base

October 1, 2014

French jeweler Cartier is examining its heritage while looking toward the future in a new social video, “Share Your Time.”

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Gucci enters beauty realm with sensual take on the modern woman

September 30, 2014

Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Four Seasons Lanai highlights Valentino, Donna Karan in photo series

September 29, 2014

Four Seasons Resort Lanai, HI, is showcasing top fashion brands in a photo series intended to complement the property’s scenic landscapes.

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Specialized properties gaining year-round appeal

September 26, 2014

Many luxury hotels have a salient characteristic that peaks during a certain season resulting in a windfall of booked rooms, but it also forces marketers to recast attractions to keep traffic steady year-round.

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