Lincoln Motor Company is gaining ground in its luxury repositioning efforts with millennial-focused models propelled by multichannel tactics that loop around a thematic circuit of artistry and integrity.
Articles Tagged ‘Multichannel’
NEW YORK – The president of Nordstrom Direct discussed the retailer’s prescient embrace of a single consumer experience across all channels when ecommerce first arrived and its customer-centric culture at the L2 Forum 2013.
NEW YORK – Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos daily, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest collections against a sophisticated backdrop.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
Travel agents are continually adapting to stay relevant amid the onslaught of instantly accessible information, but the need to sharpen knowledge and innovate tactics may make these conventional arbiters of experience more coveted than ever.
Spirits maker Moët & Chandon is striving to position itself as the Champagne of choice for celebrations with a global photography contest through Nov. 9 that spans Instagram, Tumblr and Twitter.
Park City, UT, is quietly evolving into a vibrant travel destination centered on skiing that may attract the attention of luxury retailers looking for a fresh location in the near future.
Footwear label Stuart Weitzman is celebrating the twentieth anniversary of its signature 5050 Boot through a digital pop-up shop with online off-price retailer Gilt Oct. 17 – Nov. 5 to reach a global audience while experimenting with a new ecommerce tactic.
Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.