Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
Articles Tagged ‘Multichannel’
Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel.
Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
British stationery and leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.
French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
Department store chain Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its longstanding relationship.
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.
Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties.
French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.