Articles Tagged ‘Multichannel’


Saks modernizes heritage with new branding initiatives

September 5, 2014

Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.

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Starwood looks to grow loyalty among business professionals

September 4, 2014

Starwood Hotels and Resorts is rolling out a new version of its Starwood Preferred Guest loyalty program, SPG Pro, to cater to business professionals.

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Diane von Furstenberg looks to retailers to amplify wrap dress anniversary

September 2, 2014

Bloomingdale’s and Galeries Lafayette are expanding on the 40th anniversary celebration of Diane von Furstenberg’s wrap dress with in-store displays and campaigns.

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Bergdorf Goodman teams with Maserati for branded fashion photo shoot

August 29, 2014

Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.

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Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

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Miu Miu evokes human emotion through unconventional messaging app

August 29, 2014

Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.

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Maserati traverses Russia for next leg of Modena rally

August 28, 2014

Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.

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Kenzo enhances Printemps pop-up with interactive mobile app

August 28, 2014

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

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La Perla boosts new store concept with made-to-measure

August 28, 2014

Italian lingerie maker La Perla is offering made-to-measure services at select stores to give consumers a bespoke experience.

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Dolce & Gabbana presents multichannel campaign for new skincare collection

August 28, 2014

Dolce & Gabbana is embodying its Latin roots in a new line of facial products that aim to enhance a woman’s natural beauty.

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