Articles Tagged ‘Multichannel’


Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

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Lexus hosts rap battle to generate interest in latest model

March 31, 2015

Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.

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Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Uncompromising values necessary to attract big fans: Caudalie exec

March 30, 2015

NEW YORK – French skincare maker Caudalie went from the vision of two cofounders to the number one anti-aging cosmetic brand in France in just 20 years due to an uncompromising attitude toward product development, according to an executive from the brand at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Bergdorf cooks up recipe book awareness with Instagram tie-in

March 26, 2015

New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.

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Pucci modernizes resort wear heritage through swimwear collaboration

March 25, 2015

Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.

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Tod’s draws consumers to boutiques via bespoke options

March 24, 2015

Italian apparel and accessories maker Tod’s is inviting consumers to the Gommino Club for the opportunity to customize a pair of its Gommino loafers.

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Printemps celebrates spring renewal in 150th anniversary campaign

March 20, 2015

French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

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Holt Renfrew springs forward with branded magazine

March 20, 2015

Canadian department store chain Holt Renfrew is inspiring new season wardrobe updates in its spring magalog set in Miami.

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Condé Nast Entertainment boosts ROI through content partnership

March 19, 2015

Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings.

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