Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.
Articles Tagged ‘Multichannel’
Starwood Hotels and Resorts is rolling out a new version of its Starwood Preferred Guest loyalty program, SPG Pro, to cater to business professionals.
Bloomingdale’s and Galeries Lafayette are expanding on the 40th anniversary celebration of Diane von Furstenberg’s wrap dress with in-store displays and campaigns.
Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.
Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.
Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.
Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.
Italian lingerie maker La Perla is offering made-to-measure services at select stores to give consumers a bespoke experience.
Dolce & Gabbana is embodying its Latin roots in a new line of facial products that aim to enhance a woman’s natural beauty.