Articles Tagged ‘Multichannel’


Karl Lagerfeld expands into fragrance realm with multichannel strategy

March 14, 2014

Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.

Share on FacebookShare on LinkedInShare on Twitter

Missoni shows collection in Tel Aviv to reach new audience

March 12, 2014

Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel.

Share on FacebookShare on LinkedInShare on Twitter

Macallan targets tech entrepreneurs at SXSW with Instagram

March 11, 2014

Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.

Share on FacebookShare on LinkedInShare on Twitter

Smythson targets trendy consumers with Quentin Jones collection

March 11, 2014

British stationery and leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.

Share on FacebookShare on LinkedInShare on Twitter

Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go

March 5, 2014

French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.

Share on FacebookShare on LinkedInShare on Twitter

Barneys highlights ties to Dries Van Noten with Parisian museum exhibit

March 3, 2014

Department store chain Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its longstanding relationship.

Share on FacebookShare on LinkedInShare on Twitter

Fendi fetes 20 years of handbags line in Japan

March 3, 2014

Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.

Share on FacebookShare on LinkedInShare on Twitter

Mandarin Oriental grows celebrity ambassador pool with Morgan Freeman

February 28, 2014

Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties.

Share on FacebookShare on LinkedInShare on Twitter

Galeries Lafayette chooses graffiti artist for spring campaign

February 26, 2014

French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.

Share on FacebookShare on LinkedInShare on Twitter

Frette expands reach of catalog mailer with Pinterest contest

February 26, 2014

Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.

Share on FacebookShare on LinkedInShare on Twitter