Articles Tagged ‘Multichannel’


Worth New York sees stylistic shift in private shopping model

January 22, 2016

Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.

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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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Consumer journey funnel leads from inspiration to digital integration

January 22, 2016

NEW YORK – For those in the print media space, the rise of digital platforms has become a driver in total growth, according to the editor in chief of Travel + Leisure at Luxury FirstLook: Strategy 2016.

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Jaeger-LeCoultre eyes Reverso’s future in social efforts

January 19, 2016

Swiss watchmaker Jaeger-LeCoultre is celebrating the 85th anniversary of its Reverso timepiece through digital marketing coinciding with the SIHH watch festival Jan. 18-22.

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Retail stores a necessity for generating online purchases in Asia: Agility

January 19, 2016

Chinese, Vietnamese, Thai and Indian consumers anticipate having more disposable income in 2016 than 2015, according to a new report by Agility Research.

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Chopard champions French filmmakers for digital film festival

January 19, 2016

Swiss jewelry brand Chopard is strengthening its ties to cinema through a sponsorship role for My French Film Festival.

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Four Seasons Boston embarks on quest for “knight in shining armor”

January 15, 2016

Four Seasons Hotel Boston is beginning a citywide search for the man who most embodies romance.

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Lane Crawford explores “fabric of the moment” with denim destination

January 15, 2016

Department store chain Lane Crawford is guiding consumers through the plethora of denim styles available for the spring season with a multichannel event.

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London light festival looks to brands, social media for foot traffic

January 14, 2016

British arts producer Artichoke, property management corporation Grosvenor Group and automaker Jaguar Land Rover are working together to illuminate London’s Mayfair district.

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Selfridges proves values equal value in sustainability campaign

January 8, 2016

British retailer Selfridges is fashioning a brighter future by championing sustainable designers for its seminal talent platform, Bright Young Things.

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