Today in luxury marketing – NRF letter calls for financial industry support; Lady Gaga’s catwalk raid; Swiss watchmakers turn to jewelry; Ralph & Russo to become first British brand to show during Couture Fashion Week in more than 100 years.
Articles Tagged ‘National Retail Federation’
NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market’s local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
The outlook on holiday spending remains somewhat optimistic in the luxury sector as less affluent consumers plan to decrease the amount they spend on gifts and the top 1 percent plan to increase how much they shell out, according to a new report from the American Affluence Research Center.
While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.