Today in luxury marketing – Prada forecasts slowing sales growth as luxury demand ebbs; Neiman Marcus unveils top management roles; A modern match for Audemars Piguet; Is luxury less ethical than it thinks?
Articles Tagged ‘Neiman Marcus’
Department store chain Neiman Marcus is offering consumers the ability to preorder looks hot off the fall runway shows exclusively on its ecommerce site.
Today in luxury marketing – Neiman Marcus reports loss; Made-in-US luxury brands win fans in China; Tesla no DeLorean as 619pc jump makes hottest auto stock; Luxury sedans, limousines for weddings.
Department store chain Neiman Marcus is accepting submissions for its fall 2014 beauty campaign Feb. 10 through March 31 to find women who represent the retailer’s everyday consumer.
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach consumers who are truly devoted to the retailer.
Neiman Marcus is working to fix security flaws that made December’s credit breach possible, but the extent of collateral damage done to its reputation will be measured in the months to come.
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
Today in luxury marketing – Prada CEO explains why department stores can’t have nice things; Neiman Marcus men’s fashion director resigns; Anya Hindmarch to expand as Asia turns to luxury goods; Sale of luxury food gift boxes in China plummet amid graft sweep.