Articles Tagged ‘Neiman Marcus’


Neiman Marcus generates personalized recommendations with beauty questionnaire

January 23, 2015

Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.

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Top 5 brand moments from last week

January 20, 2015

Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.

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Neiman Marcus assists purchase decisions with digital mirror

January 16, 2015

Department store chain Neiman Marcus is changing the apparel shopping experience for consumers with a new digital mirror that remembers users.

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Top 5 brand moments from last week

January 12, 2015

Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.

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Neiman Marcus introduces interactive retail tables to spur conversions

January 9, 2015

Department store chain Neiman Marcus is launching interactive retail tables that will allow consumers to browse inventory using touchscreen technology in three select stores.

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Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads

January 2, 2015

Both Neiman Marcus and Net-A-Porter are reaching out to fashion-enthusiast readers with ads on the mobile-optimized sites of style publications.

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Top 10 luxury brand mobile campaigns of 2014

December 29, 2014

Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.

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Frédérique Constant, McLaren, Marc Jacobs and Neiman Marcus – Live news

December 11, 2014

Luxury Daily’s live news from Dec. 10 – Frédérique Constant hosts lengthy Instagram contest; McLaren looks to Australia for new store; Marc Jacobs suggests gifts through party guests; Neiman Marcus hosts Hermès auction.

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Nordstrom, luxury brands, Mercedes-Benz and Jaguar – News briefs

December 11, 2014

Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.

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Neiman Marcus hosts Hermès auction

December 10, 2014

Neiman Marcus’ is offering an exclusive collection of Hermès handbags available through Hermitage Auctions.

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