In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
Articles Tagged ‘Neiman Marcus’
Neiman Marcus is donating ten percent of proceeds from The Ken Downing Gift Collection to benefit 41 art-based youth charities around the country from Nov. 20 to Dec. 25.
Today in luxury marketing – Which label faces fines for its messy office?; Neiman Marcus buyout completed; Richemont’s Lancel: a risky bet on a struggling brand; Audi and Mercedes are playing chicken over “affordable luxury” cars.
Department store chain Neiman Marcus is setting the tone for the holiday season through a charity initiative found within the 87th edition of its Christmas Book that calls for the retailer to donate a percentage of proceeds from its Fantasy Gift assortment to the The Heart of Neiman Marcus Foundation.
Today in luxury marketing – Neiman Marcus to roll out new delivery options, mobile app; Judge says “Bentley Car Kits” infringe on luxury company’s trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the “man purse”—it is now a $9B luxury business.
Today in luxury marketing – Neiman Marcus Group to issue notes; Rolls-Royce sees Asia’s desire for luxury driving growth; Porsche targets 2014 profit increase on Macan, 918 Spyder; Luxury sales exceed $318B.
Today in luxury marketing – Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
Neiman Marcus Group is looking to revitalize its ecommerce before the holiday season’s fervor begins by offering permanent free shipping and returns year-round for all domestic purchases made through neimanmarcus.com and bergdorfgoodman.com as well as at retail locations.
Today in luxury marketing – Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
Today in luxury marketing – Hermes tests European appetite for its young Chinese brand; Moody’s, S&P put Neiman Marcus on credit watch; Mercedes offers luxury S-Class hybrid; BMW ‘Boss’ SUV targets Mercedes to defend luxury crown.