Today in luxury marketing – Neiman Marcus reports loss; Made-in-US luxury brands win fans in China; Tesla no DeLorean as 619pc jump makes hottest auto stock; Luxury sedans, limousines for weddings.
Articles Tagged ‘Neiman Marcus’
Department store chain Neiman Marcus is accepting submissions for its fall 2014 beauty campaign Feb. 10 through March 31 to find women who represent the retailer’s everyday consumer.
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.
Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach consumers who are truly devoted to the retailer.
Neiman Marcus is working to fix security flaws that made December’s credit breach possible, but the extent of collateral damage done to its reputation will be measured in the months to come.
Luxury department store chain Neiman Marcus pointed consumers towards its mobile commerce site with mobile advertisements detailing a gift card promotion that the retailer was offering.
Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013.
Today in luxury marketing – Prada CEO explains why department stores can’t have nice things; Neiman Marcus men’s fashion director resigns; Anya Hindmarch to expand as Asia turns to luxury goods; Sale of luxury food gift boxes in China plummet amid graft sweep.
Today in luxury marketing – Luxury market cooling down; Acquisition costs lead Neiman Marcus to loss; Audi to boost spending on cars, plants in bid to catch BMW; Selfies, puzzles and quizzes: The top 5 WeChat luxury campaigns of 2013.
As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store.