Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
Articles Tagged ‘New York Times’
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.
Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.
U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times’ mobile-optimized site.
Jeweler Cartier has implemented rich-media banner advertisements on The New York Times mobile site to spread the reach of its Mechanics of Passion video series for its Calibre watch.
Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.
International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.