Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site.
Articles Tagged ‘New York Times’
Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.
Luxury Daily’s live news from April 1 – Prada draws “visual road trip” for Candy Kiss fragrance; New York Times crafts one-sentence ledes for Apple Watch app; Tesla scoops up climate awareness with Ben & Jerry’s; Luxury brands fool around on April Fools’ Day.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
Luxury Daily’s live news from Nov. 18 – Michael Kors dishes to E! about career, influences; Kering joins forces with Condé Nast for Twibbon social initiative; John Varvatos strengthens jewelry category with higher-priced pieces; New York Times takes journalistic approach to new travel programs.
The New York Times is taking travelers to unconventional destinations with an expansion of its travel program, Times Journeys.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.
U.S. fashion brand Marc Jacobs is touting its sunglass collection with an ad on The New York Times’ mobile Web site.
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.