Articles Tagged ‘New York Times’


Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.


Corcoran eyes potential buyers via property-focused mobile ads

March 6, 2013

The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.

Tiffany aims to boost mobile sales via New York Times ad

November 30, 2012

Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.

Ralph Lauren shows off holiday collection via interactive, video ads

November 28, 2012

U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.

Ferragamo returns with mobile-optimized New York Times app ads

September 26, 2012

Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.

Inspirato targets affluent traveler traffic through New York Times ads

June 4, 2012

High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times’ mobile-optimized site.

Cartier hits mobile stride with fully-optimized banner ads

November 18, 2011

Jeweler Cartier has implemented rich-media banner advertisements on The New York Times mobile site to spread the reach of its Mechanics of Passion video series for its Calibre watch.

Range Rover measures social media connectivity with Evoque push

October 28, 2011

Automaker Jaguar Land Rover chose The New York Times Web site as a vehicle to market its Range Rover Evoque models with above-the-fold banner ads that ran a real-time count of tweets about the car.

Orient-Express unleashes $2M digitally-exclusive awareness campaign

September 21, 2011

International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.

Ralph Lauren showcases digital magazine in New York Times mobile takeover

September 6, 2011

American lifestyle brand Ralph Lauren Corp. has bought out a solo sponsorship of The New York Times iPad application in September with content including streaming and embedded video and commerce from Ralph Lauren Magazine.