Over the course of the first half of 2015, marketers strove to prove that print is not dying but undergoing a renaissance that embraces digital while remaining true to tradition.
Articles Tagged ‘New York Times’
The New York Time’s T Magazine is growing to its biggest size in seven years with more advertising pages than the magazine has had since 2008.
Luxury Daily’s live news from July 8 – Travel + Leisure readers’ survey tracks progression of travelers; Prada reintroduces Infusion perfumes with scent profiles; New York Times ups paid post production via studio growth; Louis Vuitton’s Series 3 continues women’s wear exploration.
The New York Times is expanding its commercial content operation, T Brand Studio, to the European and Asian markets.
Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site.
Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.
Luxury Daily’s live news from April 1 – Prada draws “visual road trip” for Candy Kiss fragrance; New York Times crafts one-sentence ledes for Apple Watch app; Tesla scoops up climate awareness with Ben & Jerry’s; Luxury brands fool around on April Fools’ Day.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
Luxury Daily’s live news from Nov. 18 – Michael Kors dishes to E! about career, influences; Kering joins forces with Condé Nast for Twibbon social initiative; John Varvatos strengthens jewelry category with higher-priced pieces; New York Times takes journalistic approach to new travel programs.
The New York Times is taking travelers to unconventional destinations with an expansion of its travel program, Times Journeys.