Articles Tagged ‘New York Times’


Vacheron Constantin pens sponsored content to endorse Harmony series

June 23, 2015

Swiss watchmaker Vacheron Constantin is exhibiting “the shape of harmony” through mobile advertisements and sponsored content found on the New York Times’ Web site.

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Apple Watch’s limitations to present challenges for advertiser, media relations

May 18, 2015

Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist.

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Prada, New York Times, Tesla and April Fools’ Day – Live news

April 2, 2015

Luxury Daily’s live news from April 1 – Prada draws “visual road trip” for Candy Kiss fragrance; New York Times crafts one-sentence ledes for Apple Watch app; Tesla scoops up climate awareness with Ben & Jerry’s; Luxury brands fool around on April Fools’ Day.

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New York Times, Neiman Marcus, Armani and Michael Kors – Live news

February 18, 2015

Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.

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Michael Kors, Kering, John Varvatos and New York Times – Live news

November 19, 2014

Luxury Daily’s live news from Nov. 18 – Michael Kors dishes to E! about career, influences; Kering joins forces with Condé Nast for Twibbon social initiative; John Varvatos strengthens jewelry category with higher-priced pieces; New York Times takes journalistic approach to new travel programs.

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New York Times takes journalistic approach to new travel programs

November 18, 2014

The New York Times is taking travelers to unconventional destinations with an expansion of its travel program, Times Journeys.

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Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Marc Jacobs targets loyalists with New York Times pre-order ad

April 1, 2014

U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.

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Marc Jacobs features sunglasses in mobile ad to target younger demographic

January 30, 2014

U.S. fashion brand Marc Jacobs is touting its sunglass collection with an ad on The New York Times’ mobile Web site.

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Longines pushes ecommerce with multiple New York Times mobile ads

December 5, 2013

Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.

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