Articles Tagged ‘New York Times’


Saks highlights individual brands with set of mobile ads

April 9, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Marc Jacobs targets loyalists with New York Times pre-order ad

April 1, 2014

U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.

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Marc Jacobs features sunglasses in mobile ad to target younger demographic

January 30, 2014

U.S. fashion brand Marc Jacobs is touting its sunglass collection with an ad on The New York Times’ mobile Web site.

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Longines pushes ecommerce with multiple New York Times mobile ads

December 5, 2013

Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.

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Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

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Corcoran eyes potential buyers via property-focused mobile ads

March 6, 2013

The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.

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Tiffany aims to boost mobile sales via New York Times ad

November 30, 2012

Jeweler Tiffany & Co. is looking to boost sales through a banner advertisement on the New York Times mobile application that leads users to an optimized shopping page.

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Ralph Lauren shows off holiday collection via interactive, video ads

November 28, 2012

U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.

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Ferragamo returns with mobile-optimized New York Times app ads

September 26, 2012

Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.

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Inspirato targets affluent traveler traffic through New York Times ads

June 4, 2012

High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times’ mobile-optimized site.

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