Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Articles Tagged ‘News briefs’
Today in luxury marketing – For luxury watch buyers, one just isn’t enough; The booming market for your Hermès hand-me-downs; Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices; Carmaker taps Karl Lagerfeld, Choupette.
Today in luxury marketing – Nina Ricci confirms Guillaume Henry; Jimmy Choo IPO books covered within price range; Audi said to plan cost-growth reduction of $2.5B; Reinventing the department store.
Luxury Daily’s live news from Oct. 7 – LVMH commits to female empowerment with United Nations pledge; Galeries Lafayette unveils plans for second Paris flagship; The Ritz-Carlton encourages branded social media through mobile app; Berluti builds one-on-one relationship with consumer via bespoke.
Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.
Today in luxury marketing – For the wolf of luxury, a chance to be a lamb; Hong Kong protests to hit luxury sales; John Galliano set to join Maison Martin Margiela; More Gucci family members face tax troubles.
Today in luxury marketing – Hong Kong protests to hit luxury sales; Bentley joins ultra-luxury fast lane with Mulsanne Speed; Luxury condos: Dialing it down; BMW loses luxury sales crown to Mercedes in September in the US.
Luxury Daily’s live news updates from Oct. 2 – Condé Nast expands educational offerings for 2015; Donna Karan International confirms Caroline Brown as new CEO; Rolls-Royce draws inspiration from cityscapes for bespoke Phantoms; Bergdorf’s Betty Halbreich tells all in new autobiographical tome.
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.
Luxury Daily’s live news from Oct. 1 – Dior aligns with charitable cause through online auction; Mercedes-Benz, Maserati, Audi see record US September sales; Louis Vuitton teases art center opening with multimedia runway show; Chloé thinks pink for exclusive Lane Crawford capsule.