Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
Articles Tagged ‘Nordstrom’
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.
NEW YORK – Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.
Italian fashion label Moschino is letting consumers experience “the dream” faster through a capsule collection available straight off its Barbie-themed runway show.
Anyone for a cup of Ralph?
Department store chain Nordstrom opened its first international store in Calgary, Alberta in Canada on Sept. 19.
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.
Many department stores are getting battered on multiple fronts, but early adopters of digital have defied the climate of decline, according to a new report by L2.