Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
Articles Tagged ‘Nordstrom’
In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Today in luxury marketing – Printemps’ fresh start; Behind closed doors: The secret world of private shopping; Ferrari to set listing price range within days; Nordstrom completes sale of credit card portfolio to TD Bank.
Today in luxury marketing – Domenico Dolce apologizes for his controversial remarks; Anatomy of the Anniversary Sale: Nordstrom’s big event; Luxe for sale as Cartier, Prada become bargains in Brazil; Will “Uber for models” disrupt the industry?
Luxury Daily’s live news from Aug. 11 – Saks indulges in La Mer products for master classes, treatments; Gemfields continues transparency efforts via African wildlife conservation; Luxury Collection fetes expansion plans with new US, European properties; Harrods explores traditional pub fare in latest pop-up eatery.
As digital purchases increase, brands must strive to streamline consumer data appropriately to offer the best service possible.
In the first half of 2015, retailers embraced technology to ease the purchasing process and elevate the in-store experience for their consumers.
Luxury Daily’s live news from July 17 – Nordstrom goes big with rooftop Instagram installation to promote sale; Givenchy embraces limited ecommerce with special preorder on Web site; Ferrari creates comprehensive retail experience at new Dubai location; Dior provides insight into its founder with expanded Summer Saga content.
Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.
Luxury marketers tapped mobile’s opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences.