Articles Tagged ‘Nordstrom’


LVMH, Richemont, Chopard and Nordstrom – News briefs

May 20, 2013

Today in luxury marketing – LVMH readies workshops for visitors; Jewelry expected to help Richemont to outshine peers; $1M of Chopard jewelry stolen at Cannes Film Festival; Do not give Nordstrom the boot.


Nordstrom enhances mobile app strategy with added engagement

April 11, 2013

Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.

Luxury marketers tap Lover.ly for bridal ecommerce push

February 28, 2013

Luxury brands and retailers such as Bloomingdale’s, Kwiat, Nordstrom, Oscar de la Renta and Saks Fifth Avenue are partnering with visual bridal search engine Lover.ly to push products via the site’s new shopping section.

Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages

February 28, 2013

Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.

LVMH, Bottega Veneta, Ferrari and Nordstrom – News briefs

February 25, 2013

Today in luxury marketing – Burberry to Tiffany seen attracting LVMH; Bottega Veneta crosses the $1 billion mark; Ferrari rated world’s most powerful brand ahead of Apple; Nordstrom to pump up Rack, online.

Gucci, Armani, Nordstrom and Chinese tourists – News briefs

February 20, 2013

Today in luxury marketing – Gucci adapts strategy for changing China; Armani rumored to be looking into luxury hotel in London landmark; Nordstrom’s Q4 offers clues on affluent’s spending; Chinese tourists and the luxury travel problem.

Luxury retailers push in-app purchases via Valentine’s Day guides

February 4, 2013

Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.

Nordstrom engages social-savvy newlyweds via Pinterest contest

January 24, 2013

Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.

65pc of digital luxury shoppers access a retailer’s mobile site while in-store: ForeSee

January 16, 2013

Sixty-five percent of visitors to 13 high-end ecommerce sites report using their mobile device in-store to visit the retailer’s Web site, while 39 percent access a competitor’s site, according to a new survey by ForeSee.

5 luxury marketing trends of 2012

December 31, 2012

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.