Today in luxury marketing – LVMH readies workshops for visitors; Jewelry expected to help Richemont to outshine peers; $1M of Chopard jewelry stolen at Cannes Film Festival; Do not give Nordstrom the boot.
Articles Tagged ‘Nordstrom’
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
Luxury brands and retailers such as Bloomingdale’s, Kwiat, Nordstrom, Oscar de la Renta and Saks Fifth Avenue are partnering with visual bridal search engine Lover.ly to push products via the site’s new shopping section.
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.
Today in luxury marketing – Burberry to Tiffany seen attracting LVMH; Bottega Veneta crosses the $1 billion mark; Ferrari rated world’s most powerful brand ahead of Apple; Nordstrom to pump up Rack, online.
Today in luxury marketing – Gucci adapts strategy for changing China; Armani rumored to be looking into luxury hotel in London landmark; Nordstrom’s Q4 offers clues on affluent’s spending; Chinese tourists and the luxury travel problem.
Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
Sixty-five percent of visitors to 13 high-end ecommerce sites report using their mobile device in-store to visit the retailer’s Web site, while 39 percent access a competitor’s site, according to a new survey by ForeSee.
Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers.