Today in luxury marketing – Jennifer Lawrence, Dior reunite for third campaign; Sales growth stalls for luxury brand Gucci; Sales at Nordstrom’s department stores continue to shrink; Italy’s tax prosecutors have Prada in their sights.
Articles Tagged ‘Nordstrom’
Today in luxury marketing – Study finds Nordstrom again top fashion retailer; Audi plans $30.3B in investments to challenge BMW; In 2013, the high end ruled; What people spent money on this holiday.
Bricks-and-mortar retailers are having to compete with online retailers such as Amazon for the holiday shopping season, and they are finding new ways to get consumers to shop with them.
As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.
Department store chain Nordstrom is contemplating putting iPads in dressing rooms to elevate its customer experience and allow it to be more accessible to digital-savvy customers.
Department store chain Nordstrom is pushing a new collection of Ugg boots through a mobile advertisement that allows consumers to swipe through different products without leaving the original site.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2 Think Tank.
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.