Bricks-and-mortar retailers are having to compete with online retailers such as Amazon for the holiday shopping season, and they are finding new ways to get consumers to shop with them.
Articles Tagged ‘Nordstrom’
As luxury retailers implement more responsive and comprehensive technology into their stores, employees may find it challenging to prove their relevance.
Department store chain Nordstrom is contemplating putting iPads in dressing rooms to elevate its customer experience and allow it to be more accessible to digital-savvy customers.
Department store chain Nordstrom is pushing a new collection of Ugg boots through a mobile advertisement that allows consumers to swipe through different products without leaving the original site.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2 Think Tank.
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
Department store chain Nordstrom partnered with Estée Lauder to tease high-end beauty products through a banner ad on The New York Times mobile application to lure consumers to its mobile commerce site.
Today in luxury marketing – China is the new test market for luxury; Nordstrom details Canadian plans; Selfridges smash and grab: Two arrested after axe raid; Mercedes-Benz introduces illuminated three-pointed star emblems.