Today in luxury marketing – US luxury retailers Neiman Marcus, Nordstrom quietly outperform stores for middle class; The other wealth gap: 5 luxe brands outpace online; Mercedes pulls ahead of BMW and Audi in luxury sector; Playing the name game: Jaguar CEO dubs upcoming five-door a sports crossover.
Articles Tagged ‘Nordstrom’
Luxury Daily’s live news from Nov. 14 – Nordstrom sees positive Q3 results; Harrods calls on designers for Christmas windows; Dom Pérignon pops a cork at Beverly Wilshire for holidays; Swarovski tops Rockefeller Christmas Tree with star.
Department store chain Nordstrom reported better than expected results for the third quarter.
The first attendees walked into the cloud of glass and fans asked Nordstrom anything.
While Bergdorf Goodman received accolades for its in-store experience, Saks Fifth Avenue received the top spot for online experience, according to a new report by the Luxury Institute.
Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community.
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
Today in luxury marketing – Nordstrom said eyeing downtown New York; Daimler cuts car market forecast as Europe wobbles; As Paris Fashion Week ends, in search of more mad scientists; Marc Jacobs is bringing its tweet shop concept to mobile.
NEW YORK – Apple’s movement into the luxury space is just beginning, and its impeccable brand image paves a clear path, according to L2 during its Winners & Losers in a Digital Age event Sept. 23.