The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.
Articles Tagged ‘NRF’
NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Consumers are looking for new content that gives them their own personalized journey from digital platforms to a store through a definitive call to action, according to a speaker at the National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.
Approximately 67 percent of Twitter users click through a Tweet that leads to a branded Web site, while 56 percent of Facebook users go on to a branded Web site because of a Facebook post, according to a study that measured shopping habits influenced by social media.