Articles Tagged ‘NRF’


Take the heat out of the purchase decision: NRF speaker

January 16, 2013

NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.

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Associates armed with technology are most powerful showrooming tool: NRF speaker

January 16, 2013

NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail’s Big Show 2013.

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Give consumers a personalized journey from digital to the store: NRF speaker

January 16, 2013

NEW YORK – Consumers are looking for new content that gives them their own personalized journey from digital platforms to a store through a definitive call to action, according to a speaker at the National Retail Federation’s Retail’s Big Show 2013.

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54pc of US consumers crave in-store digital, mobile touch points: Cisco

January 15, 2013

NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.

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Value beyond the product is a priority in fashion retail: NRF speaker

January 15, 2013

NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.

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Trick is finding the treat within location-based ads

October 24, 2012

Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.

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NRF aims to create retail industry camaraderie through video contest

February 10, 2012

The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.

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Strong marketing, customer service key to driving holiday sales: NRF

October 7, 2011

This holiday season will require luxury brands to create strong marketing campaigns if they wish to win a share of a tepid increase in holiday sales this year, according to the National Retail Federation.

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67pc Twitter users click-through Tweets to branded Web sites: study

May 31, 2011

Approximately 67 percent of Twitter users click through a Tweet that leads to a branded Web site, while 56 percent of Facebook users go on to a branded Web site because of a Facebook post, according to a study that measured shopping habits influenced by social media.

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Godiva mobile revenue up 57pc since January: Shop.org panel

September 30, 2010

GRAPEVINE, TX – Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

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