Articles Tagged ‘Parker Avery Group’


Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.


Ferrari, Veuve Clicquot connect with high-net-worth consumers via events

May 28, 2013

Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.

LVMH triggers emotional brand connections via behind-the-scenes events

April 11, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.

Michael Kors propels CSR with philanthropic partner Halle Berry

April 9, 2013

U.S. label Michael Kors is upping its support of the United Nations World Food Programme by partnering with actress Halle Berry to raise awareness and design a watch line to benefit the organization.

Is Tiffany’s lawsuit against Costco worth it?

March 14, 2013

Tiffany & Co.’s trademark infringement suit against Costco Wholesale Corp. and the wholesaler’s counterclaims could result in deeming “tiffany” a generic diamond setting and create challenges for the brand.

Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages

February 28, 2013

Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.

Chanel, Dior continue print streak in W’s March issue

February 21, 2013

Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.

Hermès, Estée Lauder target affluent women in March Town & Country

February 14, 2013

Hermès, Estée Lauder and other luxury apparel and beauty advertisers are looking to target affluent women in the March issue of Hearst’s Town & Country.

Will the USPS Saturday mail suspension reduce weekend luxury sales?

February 7, 2013

Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.

Ralph Lauren, Dior target affluent audience of Financial Times supplement

January 9, 2013

Luxury marketers such as Ralph Lauren, Omega, The Yacht Company, Dior, Hublot, Douglas Elliman, Richard Mille, Bulgari, Graff, Boodles and Jaeger-LeCoultre are targeting affluent readers in the latest issue of the Financial Times’ “How To Spend It” magazine.