Articles Tagged ‘Parker Avery Group’


Bergdorf Goodman illustrates fall trends with magazine mailer

September 29, 2014

Department store Bergdorf Goodman got consumers ready to replenish their cold weather wardrobes with the fall collections issue of its magalog.

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Bergdorf Goodman summarizes spring offerings in direct mail catalog

March 12, 2014

Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.

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Town & Country promotes philanthropy alongside gifting in December issue

November 18, 2013

Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.

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Dior, Armani stay top of mind with multiple ads in October W magazine

October 11, 2013

Luxury marketers Dior, Armani and Gucci featured multiple advertisements in the October issue of Condé Nast’s W magazine to keep products top-of-mind among affluent consumers.

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Chanel dominates Vanity Fair front-of-book with new ad campaign

July 10, 2013

French label Chanel is commanding attention with a six-page, futuristic apparel advertising campaign in the August issue of Vanity Fair.

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Cartier, Richard Mille push timepiece ads in Robb Report

July 3, 2013

Cartier, Louis Vuitton and Richard Mille lead a long line of jewelry and timepiece advertisers that complement the “Leaders in Luxury” theme in the 137-page July issue of Robb Report.

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Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.

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Ferrari, Veuve Clicquot connect with high-net-worth consumers via events

May 28, 2013

Italian automaker Ferrari and Champagne brand Veuve Clicquot are raising awareness for their shared values of performance, high standards, creativity and boldness with a new events partnership.

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LVMH triggers emotional brand connections via behind-the-scenes events

April 11, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.

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Michael Kors propels CSR with philanthropic partner Halle Berry

April 9, 2013

U.S. label Michael Kors is upping its support of the United Nations World Food Programme by partnering with actress Halle Berry to raise awareness and design a watch line to benefit the organization.

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