Articles Tagged ‘Paul Farkas’


Yoox highlights covetable fashions through UGC campaign

August 21, 2015

Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.

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How much of a boost do celebrities give fashion campaigns?

May 29, 2015

Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.

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Fendi gathers model friends for lighthearted collection launch

May 12, 2015

Italian fashion house Fendi is playing off the personality of its popular creative director Karl Lagerfeld with a ready-to-wear and accessories collection inspired by the bag charm made in his honor.

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Pucci modernizes resort wear heritage through swimwear collaboration

March 25, 2015

Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.

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Should designers have their own social media personas?

March 9, 2015

As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from the brand, featuring a mix of personal and professional content.

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Oscar de la Renta looks back as it moves forward

February 9, 2015

U.S. fashion label Oscar de la Renta’s late eponymous founder is the subject of a retrospective at the Savannah College of Art and Design.

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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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Diane von Furstenberg grows personal brand with TV show launch

October 31, 2014

American fashion label Diane von Furstenberg is gearing up for the premiere of its brand-centric television show with a multichannel campaign.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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Armani illustrates runway inspiration to prompt collection perusal

September 23, 2014

Italian fashion label Giorgio Armani is revealing the role nature played in shaping its spring/summer 2015 collection with a short film.

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