Articles Tagged ‘Paul Farkas’


Dior brings back Natalie Portman for Miss Dior fragrance line expansion

February 20, 2014

French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.

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Gucci mixes martial arts with modeling in spring campaign video

February 12, 2014

Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.

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Quality blogs will grow as brands become experiential media houses

February 5, 2014

Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.

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Lanvin imagines abstract dialogue for campaign video to spark conversation

January 30, 2014

French fashion house Lanvin filmed a video companion for its spring/summer 2014 collection print advertising campaign that shows models having hushed conversations around a dinner table.

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Fendi video takes fashion fans backstage to showcase work and glamour

January 22, 2014

Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.

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Marc Jacobs casts Miley Cyrus in moody spring ad campaign

January 10, 2014

Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.

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Ferragamo weaves founder’s history into fairy tale film

January 3, 2014

Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.

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Burberry taps budding stars for spring campaign to attract younger audience

December 19, 2013

British fashion label Burberry cast a crop of young British stars in its spring 2014 print advertising campaign to bring its classic style to a younger generation.

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Hermès animates orange gift boxes to spark holiday ideas

December 10, 2013

Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.

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Barneys creates holiday .gif guide to appeal to younger consumers

December 6, 2013

U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.

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