French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.
Articles Tagged ‘Paul Farkas’
Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.
Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.
French fashion house Lanvin filmed a video companion for its spring/summer 2014 collection print advertising campaign that shows models having hushed conversations around a dinner table.
Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.
Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.
Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.
British fashion label Burberry cast a crop of young British stars in its spring 2014 print advertising campaign to bring its classic style to a younger generation.
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.