Articles Tagged ‘Paul Farkas’


Chanel delves into founder’s history within imagined biopic

December 3, 2015

French fashion label Chanel is building on its cinematic past with the release of a short about the filmmaking process.

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Tod’s calls in the band to show diverse appeal of Wave Bag

October 20, 2015

Italian apparel and accessories house Tod’s is highlighting the “special attitude” of its Wave Bag in a personality-driven campaign featuring modern creative talents.

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Berluti shows what the boys like in social video

September 15, 2015

French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.

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Yoox highlights covetable fashions through UGC campaign

August 21, 2015

Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.

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How much of a boost do celebrities give fashion campaigns?

May 29, 2015

Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.

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Fendi gathers model friends for lighthearted collection launch

May 12, 2015

Italian fashion house Fendi is playing off the personality of its popular creative director Karl Lagerfeld with a ready-to-wear and accessories collection inspired by the bag charm made in his honor.

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Pucci modernizes resort wear heritage through swimwear collaboration

March 25, 2015

Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.

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Should designers have their own social media personas?

March 9, 2015

As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from the brand, featuring a mix of personal and professional content.

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Oscar de la Renta looks back as it moves forward

February 9, 2015

U.S. fashion label Oscar de la Renta’s late eponymous founder is the subject of a retrospective at the Savannah College of Art and Design.

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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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