Articles Tagged ‘Paul Farkas’


Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Kenzo taps artists to create playful, eccentric fall campaign

July 8, 2014

LVMH-owned Parisian label Kenzo has teamed up with art publication Toilet Paper magazine on a surreal advertising campaign for its fall/winter 2014 collection.

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Cartier personifies bags in video to spark consumer emotion

June 4, 2014

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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Dior’s Peter Philips explores brand DNA for cruise 2015 beauty look debut

May 19, 2014

French atelier Christian Dior is introducing its new creative and image director of Dior Makeup, Peter Philips, through backstage footage of the Dior cruise 2015 show.

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Dior brings back Natalie Portman for Miss Dior fragrance line expansion

February 20, 2014

French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.

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Gucci mixes martial arts with modeling in spring campaign video

February 12, 2014

Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.

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Quality blogs will grow as brands become experiential media houses

February 5, 2014

Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.

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Lanvin imagines abstract dialogue for campaign video to spark conversation

January 30, 2014

French fashion house Lanvin filmed a video companion for its spring/summer 2014 collection print advertising campaign that shows models having hushed conversations around a dinner table.

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Fendi video takes fashion fans backstage to showcase work and glamour

January 22, 2014

Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.

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Marc Jacobs casts Miley Cyrus in moody spring ad campaign

January 10, 2014

Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.

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